"Fast Fashion" Cross Boundary Wimbledon Competition Hangzhou Clothing Has Been Sold Out Of Stock

< p > People's attention to tennis players wearing fast a href= "http://www.91se91.com/news/index_c.asp" > fashionable dress "/a" soon spawned a consumption boom.

At present, Serbia's Djokovic's robe has been sold out in the stores in Hangzhou, of which only two pieces of blue blouse are left, and more records are recorded in online shops.

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Beyond P, what people want to ask is whether fast fashion is going into sports circles, whether it is "external expansion" or a high-profile commercial show? < /p >

< p > < strong > Wimbledon becomes the new battleground of fast fashion > /strong > /p >

< p > don't think that sports arena is just a vanity fair for sports brand. In the Wimbledon competition that just ended, H&M and Uniqlo quickly caught up with each other and wanted to share a cup of cake.

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< p > a few days ago, fans watching TV watching Wimbledon suddenly discovered that Wimbledon star little Germany wore Uniqlo brand "a" target= "_blank" href= "http://www.91se91.com/" > dress > /a > during the match, while his white opponent's white jacket appeared on the "H&M" logo.

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< p > a tennis match has become the match of the two fast fashion brands.

This detail exploded suddenly in the young fans group, and many of them felt fresh and interesting, asking where to buy one, while the long hair metal that had been concerned about tennis for many years attributed the mistake of Xiao De to < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >: "I wonder if Uniqlo's style of running around has affected Xiao De, so today's attention is not focused enough."

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< p > it is reported that the sports clothes worn by Wimbledon athletes are mostly provided by sports brands such as Adidas and Nike, while little Germany wears more matches than Sergio Tacchini.

This time, little Germany is wearing fast fashion robes. The industry believes that "according to the cost of previous endorsements, it will not be less than 5 million euros."

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< p > < strong > little Germany match, Hangzhou has been sold out of stock > /strong > /p >

The warming of the P and the stir up of the topic have also made Uniqlo and H&M's Wimbledon a href= "http://www.91se91.com/news/" > match "/a" become the focus of public attention, which has spread to Hangzhou city.

Yesterday, reporters contacted Wah Yuen's Uniqlo counters and the Mixc's H&M counters.

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< p > "now there are polo shirts on sale on the Wimbledon, but the size and color are not all, they are sold out of stock."

Uniqlo counters staff told reporters.

It is reported that there are two Tibetan dress and white 165/92, but there are only a few stocks in Tibet. There are only two pieces of trumpet "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a ".

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< p > "stores do not need to fill up the goods immediately, you can go to the shop to see that the goods will be more complete."

Staff suggestions.

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< p > at present, the exclusive channel of "little German competition suit" has been opened in the Uniqlo official shop of Tmall mall. The styles and sizes are relatively complete. The price of a fast drying polo sweater is 299 yuan, and the total sales of goods have been 371.

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< p > besides, there is no appearance of Wimbledon matches in H&M counters in the Mixc.

It is understood that H&M has begun selling Wimbledon costume in the UK. According to the regular process, the shop will sell the clothing in Hangzhou a month later.

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< p > > strong > fast fashion, cross the border, just a commercial show. < /strong > /p >

Less than P, fast fashion has been classified as the brand category of fashion circles. This cross-border sports circle, the industry believes that it is unexpected and reasonable.

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< p > "fast fashion has always been the main leisure and fashion industry. Its < a href=" http://www.91se91.com > clothing technology < /a > can achieve the same effect as fast drying, but it still can not match the technological level that sports brands can achieve. If its crossover will affect the sports brand, it is also on the market of its leisure series.

Analysis of the industry.

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< p > it is learnt that Nike, Adidas and other sports brand giants are mainly in the two major branches of sports series and leisure departments. From the current sales situation of Hangzhou department stores, the sales share of leisure series occupies 40%, and there is an increasing trend.

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< p > in addition, this year, several major sports brands have not yet got rid of the performance decline of 10% or so in major shopping malls in Hangzhou, but the latest collection of Adidas sports series and Clover leisure series has also been described as "a href=" http://www.91se91.com "sports brand" /a "in the face of adversity.

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< p > however, there are still people in the industry who are not optimistic about the fast fashion and divide the sports market. "Fast fashion is the final positioning or fashion circle. If it wants to make sportswear, the cost and time will be huge. I prefer to understand that this is a commercial show. Fast fashion should make use of large sports events and star players to improve the brand awareness."

Analysis of the industry.

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