De La Ni: Leader Of American Children'S Products

Shoes are a necessity for everyone, and it is more important for children. The importance of shoes is self-evident in the process of children's body growth. The uncomfortable shoes are not only likely to hinder children's development, but also seriously endanger their children's life.

The American company is a multinational company integrating children's shoes and children's sporting goods. It is a leader in the management of children's products in the United States.

The main product of the company is "Di Ren Ni" children's shoes, advocating the people-oriented design concept. With science and technology as the guide, we design products suitable for children's growth and development, safety and health, and bring every child a happy childhood with "health, happiness and fashion".

Brand internationalization: with the strong international brand effect of "Di Le Ni", operators can take the lead and lead the market of children's shoes.

Entrepreneurship simplification: Based on the rich market experience, the company has trained the operators in the aspects of shop location, product display, customer psychology, terminal promotion, marketing strategy and so on, so that every dealer of the children's shoes will become a household member in the management of children's shoes.

Regular sales promotion: according to the seasonal changes and the integration of holidays, the company provides a complete sales promotion plan to guide operators to grasp the peak season of consumption, plan sales promotion themes, and improve the sales performance of distributors.

Distribution network: headquarters in Beijing has a large distribution center, has advanced network ordering platform, customers can enjoy 24 hours online free order service, so that customers save time, save money, convenient and fast.

Management standardization: Based on the size and location of the distributors, the headquarters limits the development of distributors, implements regional protection, implements unified prices for the same city operators, and does not allow low price competition and disorderly competition, so as to protect the interests of all operators.

Risk minimization: headquarters will send market supervisors to the market on a regular basis to help dealers solve the problems in operation, improve the market competitiveness and sales volume of operators, and minimize the risk of dealers.

The United States has also formed a close strategic alliance with many well-known distributors worldwide to achieve industrial links and complementary advantages. It has built up a huge global network of R & D, design, supply, production, sales and logistics, making "children's shoes" become the world's first well-known brand of children's shoes.