Children'S Shoes Enterprises In Quanzhou Rush To Many Children'S Shoes Enterprises To Enter The Sea Exchange Market By Means Of Capital Market Forces.

< p > July 18th, the Straits equity trading center was officially opened.

Among the first 49 listed companies, bebpee, card Dudu, Mason shoemaking and Babu culture 4 are from the a href= "http://www.91se91.com/news/index_p.asp" > Quanzhou < /a > children's shoes industry chain.

This is another move after the end of last year when local camel children's shoes landed in the UK capital market.

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< p > as the market with considerable potential for growth in the footwear industry, the prospect of children's shoes industry in the capital market has also been sought after by many people.

This is evident from the concentration of pre listed companies.

However, the industry has also suggested that children's shoes industry is still not in the era of money being king. Children's shoes enterprises should make plans according to the development of enterprises and brand strategy, and follow suit and follow suit.

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< p > < strong > by the force of capital market "/strong" > /p >

< p > "from the beginning, we knew that the Quanzhou operation center of the Shanghai Stock Exchange began to prepare.

After all, whoever has sufficient market conditions will be able to go public first.

Ruan Sen, marketing director of card Dudu children's products Co., Ltd., said that card Dudu first made a guarantee on the standardization of the company, including governance mechanism, talent mechanism and so on, ready for listing.

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< p > after the initial listing, Ruan Sen river said that he had more confidence in the card Dudu enterprise and had more confidence in the market. Once the listing and trading were successful, shares would be reasonably priced, and the value of the company could be reflected in the marketization way. After capital injection, it could also speed up the pace of building the professional system of the company, make the enterprise bigger and shareholding, occupy a larger market and get more support.

It is necessary for an enterprise to embark on a capital road.

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< p >, and Babu culture also wants to develop itself with the power of capital market.

Lin Weisheng, chairman of Babu culture and creative industries, told reporters that the company will take advantage of the opportunity listed on the Shanghai Stock Exchange to promote the future "Babu culture" through effective financing. With the cultural and creative industries as the core and the children industry as the link, we should create a creative cultural park for children with cultural and creative industries, industrial innovation, design and R & D.

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< p > < strong > industry competition pattern is expected to change < /strong > < /p >.

In 2010, Dr. P, a Shanghai children's consumer goods company, was successfully listed in Hongkong. It became the first child shoe enterprise to enter the capital market in China. A href= "http://www.91se91.com/news/index_s.asp" > Quanzhou children's shoes enterprise < /a > is no doubt shaking: on this day, the doctor frog attracted more than 84 thousand retail subscriptions, the over subscription ratio reached 485 times, and the frozen capital was more than 122 billion yuan.

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< p > by the end of 2012, Jinjiang Mingwei shoes and Clothing Co., Ltd. (camel children's shoes CAMKIDS) was successfully listed on the UK growth enterprise market, becoming the first child shoe enterprise to enter the capital market in China, which made Quanzhou children's shoes enter the capital market again.

If we can rely on the strength of the capital market, the market share will grow rapidly and realize the rapid development of the brand.

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< p > "after CAMKIDS takes the lead in listing, the sales channel and agent resources of children's shoes and clothing market in China will face the situation of reshuffling, and at the same time, it is likely to accelerate the pace of listing other children's shoes brands in China."

Chen Shuqing, Executive Deputy Secretary General of the Fujian children's shoes Association, which has served many famous brands of children's shoes in China for a long time, said.

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< p > he also believes that the development of children's shoes and clothing industry is not very mature at present, but we can still see that there are similar steps with the adult shoe and clothing industry, and the commodity market is turning into a brand market.

Brand operation needs sufficient capital support, so capital becomes the biggest factor to curb brand development.

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< p > under the background of the general weakness of the international capital market at present, many domestic preparatory a href= "http://www.91se91.com/news/index_c.asp" > children's shoes enterprises < /a > the process of listing is blocked.

For the listing of the Shanghai Stock Exchange, the industry generally believes that this move can provide a more convenient financing platform for children's shoes enterprises, which will break the current "dreary" situation of children's shoes industry and change the competition pattern of the industry.

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< p > however, insiders say that the brand and the market can not be smashed with capital. The strong funds of the enterprise may make it have more choices. But at present, the homogenization of the children's products industry is serious. Only by integrating the channels suitable for their enterprises and taking the road of their own brands can they have their own field in the future capital market.

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