Italy Shoe Companies Are Struggling To Get Rid Of The Crisis.

The economic crisis has left Italy. shoes Enterprises are trapped in numerous difficulties. Therefore, the shoe companies in the country are trying to get rid of the crisis and come up with some strange tricks to relieve the pressure of sales. For example, there is a shoe store in the seaside town of Italy, which begins to adjust the business mode and start the business of leasing women's shoes. In addition, the market demand for footwear in Italy has shrunk. The country's many shoe companies are targeting their Asian counterparts, trying to persuade the legislature to impose import restrictions on Asian shoes. In this regard, Chinese shoe enterprises should pay enough attention to it.

According to reports from Italy media, Mavie Beccatta, a shoe store in the northern seaside town of Italy, has come up with a new idea in the process of resisting the economic crisis, which makes women look very fashionable. Designer Made of footwear series products.

The rental brand of this store is $26 per night or a day. So, female consumers do not have to go to the bank to get a lot of money to buy shoes, and they can often wear different shoes, so they feel very innovative.

Mavie Beccatta told the Italy media that since the recent launch of this initiative, it has stimulated the active participation of many old customers, and even includes Carolina Bado, the host of local TV programs.

Mavie Beccatta says Italy's economic situation seems to be getting worse and worse, so not everyone can afford expensive new shoes. So they decided to start the leasing service business. We still have to wait and see whether the new operation mode will be successful this summer. If this business is successful, the winter will continue.

According to a report made recently by the footwear industry association of Italy, due to the weak domestic market demand in Italy, Italy shoe makers are struggling to win. Many small shoe companies are heading for a lucrative export market, but are faced with many difficulties.

The report shows that the export volume of footwear products in Italy has decreased by 6.2%. Since the beginning of the economic crisis in 2008, the footwear industry in the country has been shrinking as important as its domestic market. In 2012, sales of footwear products in Italy dropped by 4.5%.

Small and medium-sized shoe companies themselves are helpless and need help, so they call on Italy's legislature and the government to provide greater export help. Because these small shoe companies are different from large fashion companies, it is difficult for small companies to re-establish new sales networks and develop them outside Italy.

According to reports, at present, the export of footwear products in Italy is turning to the Eastern European market, and exports to Russia have increased by 14.7%.

Italy footwear industry leaders are urging the country's legislature to put pressure on Brussels to force imports to indicate "origin".

"A lot of Asian enterprises imitate the shoes of France and Italy, deceive Italy consumers and make consumers pay ten times more," said the operator of "Manas", a shoe making enterprise in central Italy.

In addition, the Italy Footwear Association's report also warned that many health problems of Italians were related to materials imported from Asia.

In the economic crisis, the business of Italy shoe enterprises is declining sharply. Under such a background, these shoe companies have to do everything possible to find a way out to maintain their livelihood. Xiaobian believes that in the future, Italy's local shoe companies will also actively promote the government's import restrictions on foreign competitors in addition to the transformation of new sales models, so that footwear products from Asian countries such as China will become obstacles in the Italy market.