Clothing Prices Still Lack Advantages In The Market?

< p > in the shopping mall, try a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > and write down the number of the clothes that you like, then go back to the Internet to buy it is a popular way to save money.

After the summer clothing entered the inventory, the figure of the "code family" in the mall was missing.

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< p > this week, the Tmall flagship store, the famous women's clothing brand "Ou Shi Li", started the summer sale, and the new summer wear was promoted by 50 percent off.

A silk chiffon printed dress at the original price of 999 yuan is priced at 499.5 yuan.

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< p > however, in the shopping malls in Hangzhou, the discount rate of this skirt is the same as that of Tmall flagship store. Besides, it also participates in 600 yuan to send 80 yuan shopping coupons and drinking activities.

A similar phenomenon has also appeared in Tmall's flagship store in Hangzhou, which has a well known I.T brand. The online stores and shopping malls have the same discount as the a target= "_blank" href= "http://www.91se91.com/" > clothing /a >, but they can also get other gifts and coupons in shopping malls.

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< p > popular < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > women's wear summer wear 50 percent off, side cupboards 1.5 fold, in addition to a variety of coupons, gifts and other activities, this is the promotion of Hangzhou this week.

The shopping mall has basically entered the stage of cleaning up the summer clothing, leaving shelves for autumn clothes, and the autumn clothes will be on shelves at the end of the month.

Miss Chen, who is very well aware of the "code copy" of Hangzhou, said that the discounts in online stores and physical stores are the same, but if they are counted as gift giving activities in shopping malls, they can still be tried on, and of course, they are more willing to buy clothes in shopping malls.

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This year, the promotion efforts of shopping malls are mostly based on discount, with full P and all kinds of sweepstakes, gifts and other activities.

A planner at Hangzhou Tower shopping mall said that after entering the end of the season, fashion brands basically maintained the same prices and discounts for online stores and shopping malls.

The discount promotion is more intuitive and powerful and more capable of moving customers, and the incidental awards, such as iPad, can effectively stimulate customers' enthusiasm for purchase.

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< p > a person in charge of shopping malls frankly said that now it is the store sales stage of the summer store in the shopping mall. All kinds of promotional efforts will add up more than the brand Tmall flagship store. However, in the promotion of Taobao, Jingdong and other online stores, the price of clothing in the mall still lacks superiority.

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P shop has brought pressure to the shopping mall. A shopping mall official said the emergence of a smart code family is just the point.

As a response, shopping malls must provide better service experience to hold customers.

Hangzhou Jie Bai recently launched a customer experience activity at the weekend, including iPhone mobile phone usage skills, micro anti camera usage and baking courses.

Yintai West Lake store in the same trading area has long been shopping mall space to run children's Art Theater, regularly asking customers to bring children to play children's dramas, hoping to drive adults' consumption through children.

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< p > the same is true for some fashion brands.

The clothing brand UNIQLO promoted the activity of "store self promotion" at the same time while promoting the online shop. After ordering the online store, it went to the physical store to pick up the goods by text message.

Insiders say that online payment, offline experience and delivery will be a trend of development, which can effectively reduce the cost of operation and express, and attract online guests to the mall.

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