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Xinsheng Da Chairman Wu Changxiao'S Road To Riches

2013/7/22 18:37:00 40

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he is "the lion city's ten outstanding young businessmen", recognized as a successful young entrepreneur in the industry. He specializes in "Ribbon" and leads Xinsheng into the top 10 of the global industry, becoming the number of "a href=" http://www.91se91.com/ pioneer/ > ribbon expert "/a". He is both low-key and mysterious, and basically "disappeared" in the media coverage.

the most familiar but unfamiliar outstanding young businessman /p >

if it is not the Shishi Youth Chamber of Commerce to launch the "lion city's ten outstanding young businessmen" selection activities, the name of Wu Changxiao is unfamiliar to the general public, but when it comes to the three words of Xinsheng Da, many people may say "heard", "have an impression" or "do well", because Shishi is a city dominated by textile and clothing, and Wu Changxiao, who is also on the clothing industry chain, is also known more and more because of the status of Xinsheng da.

By the end of 2012, at the end of 2012, there appeared a beautiful "scenic line" on all the busy sections of Shishi. The outdoor advertisements of the 20 candidates of "lion city's ten outstanding young businessmen" were everywhere, so that people in the city had to stop and watch, and the publicity photos of heavy gold won unanimous admiration.

Wu Changxiao, who did not show up in the media or public places, has invested a lot of time and energy in the shooting. He himself is proud of the 20 candidates who can complete the project in a short span of two days. "Here are the two generation entrepreneurs who have great ideas and creativity.

In contrast, candidates such as Wolf Road Liu Yiqun, the great LV, green island Wang Liangri and so on often contact the media and speak frequently in public places, are indeed faster to enter the shooting state, and other candidates, including Wu Changxiao, will be somewhat nervous, NG many times, but many members of the green chamber of Commerce will help them gradually find the state and rhythm. "The biggest feeling of joining the chamber is that everyone is very united, very motivated, difficult to help each other, and need to ventilate with each other".

January 18, 2013, according to the "Chinese tone", it is the "big day" to be issued. For the Shishi green chamber of Commerce and the twenty "lion city ten outstanding young businessmen" candidates, it is a day that can not be erased from memory. This evening, these twenty candidates are the pride and hope of the Shishi economy now and in the future. Even though the final list is only ten, it has not affected the mentality of ten candidates outside the list.

At the time of the leadership of Xu Gang, Secretary of the Quanzhou municipal Party committee, when Luyu Chen announced the final list of the top 10, Wu Chang Xiao was slightly surprised. "From the beginning to the end, I don't know if I can be elected the ten largest."

Wu Changxiao said, in fact, when we enter the final election stage, we basically stand on the same starting line, without absolute superiority and inferiority. "At this time, we can all go up and down."

Wu Changxiao said that when he came to power, he was still very nervous. But everyone stood together in a row. There was no sense of tension. "I am very grateful to the judges who voted for me, though some of the judges have not known us."

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Yang Ziming, President of Shishi Qing chamber of Commerce, issued a WeChat. "Responsibility and responsibility are part of men's composition, but there is no need to pretend to be strong," P said. "WeChat."

The hero in the movie also gradually has shortcomings. Andy Lau also loudly sang "man crying is not a sin"...

To be a man, we need to know how to let things go better. "For me, the title of Ten Heroes is spur."

Wu Changxiao said that in textile and garment enterprises, he is still quite far away from "Ten Heroes". "This is also one of the reasons why I don't like to show my face."

Wu Changxiao preferred to be the most familiar stranger than "popular stars", because he knew that the most important thing in his career is to keep his feet on the ground.

doing business is like fishing /p >

fishing is not unfamiliar to Chinese people, especially the popularity of fishing catch up game, which makes many people have some fishing complex. Even if there is no practical experience, Wu Changxiao is a person who likes "real combat", even if it is just his spare time amateur love, "fishing and doing business have a lot in common".

Anyone who has caught fish knows that fishing is physical activity. In addition to the need for endurance and perseverance, choosing a good method and mastering fishing skills, by adjusting the state of mind, fishing rods, bait, and forming an organic combination, it is possible to catch fish. Otherwise, it can only be empty. "Doing business is the same reason, and the overall structure must be perfectly matched to build a century old enterprise".

although it is "after 70", Wu Changxiao is a truly "generation generation". Like most of the young and middle-aged entrepreneurs, he began to work at the age of 17, and engaged in the "a href=" http://www.91se91.com/news/index_f.asp "dress > /a" industry. For four years, although the boss was good enough, Wu Changxiao had a spirit of resistance which did not yield to the present situation. He hoped to build a blue sky by his own hands.

In 1997, Wu Changxiao began to engage in excipient trade with the experience accumulated by workers. At that time, many entrepreneurs were concentrating on the textile and garment industry, making OEM, and few people were involved in the field of accessories. In view of this, Wu Changxiao began the journey of "excipients", and accumulated people's pulse and funds. In 2000, he opened a clothing accessories shop in Lu Xiu Road, because the product price is fair and quality, and Wu Changxiao always smiles and welcomes people. Business is springing up like mushrooms.

Faced with this kind of business volume, many entrepreneurs must be "nothing to steal happiness", but Wu Changxiao does not. He seems to see the problem reflected in another mirror.

Although the volume of business is very large, there are more and more traders like him. Because of the fierce competition in the market and the increasingly thin profits, coupled with the restriction of suppliers on the quality and delivery date of the trade excipient business, the factors such as poor quality and timely delivery are not conducive to the development of the company's brand. This leads to a gradual increase in the number of customers' complaints, resulting in Wu Changxiao's orders remaining in a quantity and unable to receive larger orders.

"must have the right to speak."

Wu Changxiao realized that Xinsheng had achieved the goal of "being poor and changed". In 2005, he founded Xin Sheng Da ribbon weaving factory, which also marked Wu Changxiao's pformation from trade type to self production and self marketing type.

Today, he is a comprehensive modern company integrating product research and development, production, dyeing, sales and service from scratch, from single store to scale and over $10 million in taxes.

"Xinsheng group is now attacking the ribbon."

Wu Changxiao said, at present, there are many Chinese ribbon weaving enterprises. As long as they are the cities of textile and garment boards, there will be a lot of ribbon factories and traders. Among them, the most recognized industries in the industry include Guangzhou, Dongguan, Quanzhou, Yiwu, Wenzhou and so on. Because of the different advantages of different industries and industries, the price will naturally be different. Because of the textile city in Guangzhou, the weaving factories all over the country are concentrating on this, but the grades are uneven. The Quanzhou area belongs to the mid-range part of the country, and some of them have high-grade ribbon.

Its products can be widely used in clothing, bags, shoes and hats, gifts, packaging and other fields.

After more than 10 years of continuous reform, innovation and development, Xinsheng has become the world's top ten enterprises in the ribbon industry.

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< --EndFragment-- > but Wu Changxiao did not stop because of this. He hoped that the weaving belt would be made from the semi-finished products and accessories to the end consumer goods while developing the weaving chain.

make the world ribbon more wonderful .

innovation is the foundation of business and the source of development. If enterprises want to develop, they must innovate, and learning is the foundation of innovation.

From Peking University Guanghua College, Tsinghua Management College to Xiamen University Management School, Wu Changxiao has enrolled in study and communication, from MBA to EMBA training class, in his study, he has realized a lot of truth, in communication, he found that crack the "secret recipe" of enterprise development elbow.

from Haibo to China International a href= "http://www.91se91.com/news/index_f.asp" > fabric > /a > and accessories exhibition, from Shishi international fashion week to Shanghai international accessories exhibition, Xinsheng's shadow is always everywhere. "We have to form a unique core competitiveness."

Wu Changxiao said that competitiveness is useless, the key is to let customers and the market to test, and exhibition is a bridge.

Look at Xin Sheng Da's list of cooperative clients: Pathfinder, Columbo, CABBEEN, Mark Ed Faye, and Luo Lai home textiles.

Basically, they are leading enterprises in their respective fields. "Our philosophy is the same as them."

Xin Sheng Da, whose mission is to make the world ribbon more brilliant, advocates green, healthy, environment-friendly and fashionable design concepts, and constantly improves the level of product innovation. In recent years, it has followed the international trend, absorbed multiculturalism, realized the integration of ribbon culture and Chinese characteristics, and has had more than ten product design patents. At least a dozen new products are launched every month. In 2012, 176 new products have been developed, leading the new products in the same industry.

In 2013, the sixteenth Haibo conference, Xinsheng Da, was a product of "fresh and elegant" style. It interpreted the new style of ribbon products. "In recent years, the multifunctional application of ribbon has become more and more extensive at home and abroad, which indirectly reflects the spiritual upgrading of people.

Wu Changxiao said, "line impression", "line fashion" in one step into the people's view, the future of the ribbon market will continue to expand.

there is no doubt that in the global economic situation is still low, the textile and garment industry is facing the bottleneck of development. With the increase of labor force and capital cost and the continuous rise of energy prices and other factors, it has more or less impact on enterprises. But for Wu Changxiao and Xin Sheng Da, the impact is not big. "Our products are located in the middle and high end". Not only that, its target customers include clothes, home textiles, shoes, hats, toys, gifts, packaging, cars (safety belts), medical appliances and so on.

At the end of 2012, Xinsheng group made an astounding move in the excipient industry: a large-scale agency signing conference was held.

In the country's excipient industry downturn, Xin Sheng Da reorganized its original more than 200 agents, screened nearly 100 first-class agents, and took the road of specialization and refinement.

"Xinsheng Da hopes to have more opening space in the development of the ribbon industry."

About the future, Wu Changxiao said that in the next two years, there will be breakthroughs in the weaving process, such as handmade flowers, ornaments, or flower decorations on clothes.

Now the ribbon is the ingredient, Xinsheng will extend the ribbon to the finished product area.

If they are finished, they can also develop to the electronic business, such as opening online stores.

Of course, relying on the existing sales channels, "we will also consider the physical store, for example, with some supermarkets, shopping malls, jewelry shops, etc., or make gift small packaging", which are extensions of the main business.

In the aspect of webbing, it can extend to the side belt, warp knitting belt and wooden shuttle belt.

Later, when customers think of Xinsheng Da, they will associate with the professional manufacturer of "belt type".