Wang Zhentao, Chairman Of AOKANG, Can Survive And Develop In A Timely Manner.

"P >" recently, Wang Zhentao, chairman of AOKANG, has been as busy as ever.

But he was still busy, and he squeezed out the two hours of Friday night, and discussed with his senior executives a video of the industry's latest concern: 3D printer printed a shoe.

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< p > "this is a big change in shoe design, which may change the way of shoe design and template making."

A href= "http://www.91se91.com/pioneer/" > Wang Zhentao < /a >, changes are happening all the time, especially the shoe industry which is closely related to fashion. Only when we pay attention to the changes of the times, we will be able to survive and develop.

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Less than P, it seems that AOKANG's homeopathic "ubiquity" is everywhere: under the line sales, the International Pavilion of the high-end experience has already opened 10; online sales, e-commerce sales have gone by leaps and bounds, with about 55000000 yuan sales volume being the "double 11" activity of last year's online shopping "Tmall National Men's shoes sales volume one"; in physical production, its production workshop has all achieved the pformation of the domestic first-class benchmarking factory.

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This year, AOKANG will comply with its own strength, from manufacturing to P, and continue to defend the glory and dream of China's shoe king.

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< p > potential: traditional franchised stores are hard to retain customers. < /p >

< p >: change the International Pavilion, add passenger flow 30% < /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > shoes and clothing industry > /a > boom is still in the doldrums.

However, a store sells 140 thousand yuan of shoes a day, which is quite good in the industry. It was realized in May 1st when AOKANG's Fourth International Pavilion opened in Shanghai.

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What's the reason for "P >? Wang Zhentao said, because AOKANG has reformed the traditional chain monopoly mode.

"The market competition is very intense, and once the spectacular chain monopoly mode is high, the disadvantages of high inventory and high risk are gradually highlighted. The innovation of channel mode is imperative."

The International Pavilion is a new business model launched by AOKANG to break through the predicament of retail business. It will also be AOKANG's main battleground for China's leading footwear brand retail service operator.

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< p > it is learnt that the International Pavilion is not simply to integrate small shops into large stores, but to create a one-stop shopping platform that consumers like, providing consumers with experiential shopping methods.

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< p > walk into the first AOKANG International Pavilion in Wenzhou, which is located at the five horse street corner of the city. The reporters found that apart from AOKANG's own international brand, there are also international shoe brands from Spain, Italy and the United Kingdom.

At the same time, the International Pavilion also provides one-stop high-end customization service. If customers walk around the foot shape measuring instrument, the computer can simulate the product in the thirty seconds according to the customer's foot shape. Customers can choose leather materials, accessories and shoes according to their own preferences, and will be able to wear the customized shoes within a week.

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< p > at present, the International Pavilion is running better than expected, and the passenger flow is generally increased by more than 30% before the pformation.

Next, AOKANG will deploy a large number of international pavilions throughout the country.

At the same time, the AOKANG experience Museum and famous museum are also being prepared.

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< p > potential: explosive expansion of e-commerce, < /p >

< p >: electricity supplier annual sales target at 400 million yuan < /p >

< p > many people may still be interested in selling AOKANG online, but AOKANG's annual sales target is 400 million yuan.

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< p > is the target too high? No, Wang Zhentao has his own account.

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< p > {page_break} < /p >

< p > accurate, AOKANG's time to enter the electricity supplier industry is not long. It formally incorporated e-commerce into the enterprise development strategy and set up the electricity supplier department. It was in 2010.

But in 2010, when Taobao "double 11" activities, AOKANG created a sales of 2 million yuan; in 2011, Taobao once again held the "double 11" activities, AOKANG also once again refreshed the results, reached 5 million yuan; in 2012, AOKANG has stepped over many steps at a stretch, with about 55000000 yuan sales become "double 11" activities on the same day "Tmall National Men's shoes sales volume one", sales volume is 180 times more than usual.

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< p > "make a project, pay attention to heaven, earth, and people."

Wang Zhentao clearly remembers that in 2005, Ma had promoted e-commerce to executives in Jiuzhaigou, Sichuan.

"But e-commerce was not yet there.

Change to cater for the times: too early, we become history; too late, we lose opportunities.

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< p > indeed, around 2005, Taobao is far from popular now, and there is no so-called shopping mall mode.

According to the report, in July 2003, Taobao had only 17 thousand members and 62 thousand online products. In August 2004, the total value of Alibaba's online successful pactions was 120 million yuan.

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< p > but after that, the "potential" of the electricity supplier began to enter the amazing high speed development: in 2006, the total annual turnover of Taobao was over 8 billion 900 million yuan; in 2009, the scale of the nationwide online shopping reached 267 billion yuan, and the number of online shopping reached 130 million; in 2010, Chinese netizens began to join the net buying army in a blowout manner.

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< p > up to now, AOKANG electric business has developed rapidly in the geometric situation. The number of its members is 740 thousand. The number of visitors in the whole network channel is about 8200000. The number of visitors is about 30000000 times, and the sales volume is 210 million yuan, ranking second in the Chinese electric shoes category and the whole network brand.

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< p > in the future, AOKANG plans to open the line of business mode combining online and offline, develop O2O e-commerce, take the form of self built official mall + chain store, and consumers will directly purchase the online shop order of the nearest store, and then experience the service under the offline terminal.

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< p > potential: high added value means more profits < /p >

< p >: creating a first-class shoe maker "benchmarking factory" < /p >

Less than P this year, Wang Zhentao is quite proud of the fact that the pformation of its production workshop has been completed, and the goal is to build up a domestic first-class shoe benchmarking factory.

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< p > "the improvement of production is not merely the change of quantity, but also the rise of quality and the increase of added value of products".

Wang Zhentao said, if not changed, a pair of shoes will sell for 100 yuan, and the profit may be 1 yuan; but after changing, a pair of shoes will sell for 120 yuan, and the profit may reach 30 yuan.

"All that is changed is profit."

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Last June, AOKANG focused on upgrading the old machinery and equipment. It introduced more than 500 advanced production equipment from Italy, < a href= "http://www.91se91.com/news/index_p.asp" > Germany < /a >, and Czech, and imported advanced management technology abroad.

At the same time, in order to enable employees to work in a comfortable environment, AOKANG also installed a wet curtain circulating air cooling system to ensure that the workshop temperature kept at around 26 degrees Celsius.

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< p > Wang Zhentao introduced that the newly upgraded production line is more energy efficient and environmental protection than the previous assembly line, and the average production cost of each production line is reduced by 20% to 30%, while the daily output can be increased by 500 pairs.

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