Wenling'S Export Shoe Enterprises Are Facing "Two Days Of Ice And Fire"

< p > continuation of last year's recession, the international situation is uncertain, and the exchange rate of RMB against the US dollar has been constantly refreshed. For many export enterprises, this year is not very good.

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"P" and the export of "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "enterprises" appeared "ice and fire double days" phenomenon: some enterprises in the first half of the year increased 20%~30%, and some even doubled; at the same time, the output value of many enterprises declined.

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< p > < strong > labor cost and exchange rate rise. Many enterprises are struggling to survive. < /strong > /p >

< p > "the situation is not good this year, and the output value in the first half of this year has dropped by more than 20%."

Mr. Lin, the head of a company whose output value reached about 10000000 yuan in the first half of the year, told reporters that most of the shoes they produced were sold to the Middle East market, with fewer orders in the first half of this year.

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< p > this year, many production orders for low and medium end export shoes have been reduced.

The shoes produced by these shoe manufacturers sell for tens of RMB yuan. With the intensification of market competition, there are some ways to get orders from low price competition.

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< p > "now the cost of labor is rising, and the selling price is not going up. Our cost advantage is gone."

Mr. Chen, the head of another shoe company, said that this year, the wages of every shoe factory increased by more than 10%, while the demand for the international market was less.

Therefore, enterprises not only have fewer orders, but also keep shrinking profits.

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< p > in fact, the rise of exchange rate has also become an important factor in the continuous shrinking of export shoe enterprises' profits.

Mr. Chen takes his own business as an example. The order of 1 million US dollars which was received in early January this year can be exchanged for 6 million 290 thousand yuan RMB, but it can only be exchanged for 6 million 182 thousand yuan by the end of May, and the 108 thousand yuan profit has evaporated with the appreciation of RMB.

The decline of international market demand, the decline of orders, the increase of production cost and the appreciation of RMB all affect the survival of export shoe enterprises.

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< p > < strong > aiming at a href= "http://www.91se91.com/news/index_s.asp" > market < /a > diligently "lay the net".

< p > although the environment is not good, many enterprises have found another way to make the output value of the first half of this year go up and down.

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< p > in the footwear production workshop of Rongshi group, it is busy to step on the production line such as shoe upper, sticky shoes and packaging.

Group leader Chen Ronggao said that orders are not their concerns.

As early as in September 2011, Chen Rong Gao Gao set up a development department in Guangdong, invested three to four million yuan a year, stationed the elites of the enterprise, and was responsible for the development and sale of some products.

Originally, a few years ago, Chen Ronggao found that Guangdong not only had the latest shoe bag information and abundant customer resources, but also the designers could communicate with customers face to face, reducing the intermediate links, and giving feedback to customers on changing shoe samples.

This not only improves efficiency, but also improves customer satisfaction with products.

This year, with the advantage of R & D department, the output value of footwear exported from Rongshi group increased by more than 20% in the first half of this year.

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< p > for Jiang Zhengchu, wholesale shoes are more likely to take the lead in setting up stores directly in the locals.

A few years ago, Jiang Zhengchu entered the African market and rented warehouses for wholesale.

For him, the depreciation of the currencies of African countries and the appreciation of the renminbi are the biggest challenges.

But over the past few years, with the continuous deepening of understanding of the African market, enterprises have continuously developed and marketed new shoe samples and handled inventory in a timely manner.

This year, his shoe business and foreign trade business are also doing well.

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There are still many enterprises in the state of P to work hard to improve the quality of shoes. For example, after upgrading the product quality for several years, the price of each pair of shoes has been raised to seventy or eighty yuan, and the order is still busy.

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< p > < strong > solid and practical pformation of difficulties and stable ascension /strong < < /p >

< p > if the R & D center goes down south and the development of the African market is the exclusive secret of individual enterprises, then many shoe enterprises, such as the standard shoe industry, and many other shoe enterprises that do well in managing, upgrading the quality of products and gradually upgrading and upgrading, will let people see the determination of the enterprises facing difficulties and difficulties.

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< p > "our enterprises grow steadily with the increase of 20%~30% every year. This is the result of steady and steady business in the past few years."

Xia Nianwu, the shoe maker, said.

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< p > in summer, the shoes of Wenling are most impressions of low prices and low grades to most customers. So they have been trying to change the stereotype of customers to Wenling shoe enterprises since the early 2006.

Unlike many enterprises, from the beginning of its business, Xia began to let enterprises operate and pform. By improving the operation process, changing the inherent management mode, doing well the process management, and hiring the international a target= "_blank" href= "http://www.91se91.com/" > the designer "/a", he promoted the management and quality.

Gradually, the product has been recognized by customers. Nowadays, an old customer's shoe orders can reach 2.3 million pairs. Some customers from European countries recognize the shoes that are directly under the heading.

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The gradual pformation of P over the past few years has benefited the shoe industry.

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