Domestic Fast Fashion Is More Focused, More Precise And More Efficient.

It is reported that this is in a single way. clothing With the demand of fabric oriented, the "1+n" matching mode has been launched by the exhibition platform. Since last year, it has held many times in the park. It has attracted famous brands and fabric manufacturers from Japan, Bela Vera and Tonlion to come to "tailor-made". In combination with the successful experience and continuous exploration of the previous special fabric pairing, this remarkable achievement has been made. Clothes & Accessories (Hangzhou) Co., Ltd. boutique fabric docking activities more mature to show the "1+n" mode of precision and efficiency.

More focused, more precise, more efficient.

As a fast selling fashion brand in China, Zhuo Shang fashion (Hangzhou) Limited has led 30 of its brands. Designer Director of fabric purchasing for the first time to participate in special docking activities. According to its unique brand positioning and fabric needs, the organizers screened 26 fabric companies, and it is understood that Zhuo Shang has made considerable achievements in this event.

Cho Yu, chief purchasing officer of Zhuo Shang, introduced this event to sampling and selecting suitable fabric partners. Based on the different characteristics of the factory type fabric company and the trade fabric company, the precise matching form of the "1+n" precisely solves the problem of how to find a better match between the fabric supply of Zhuo Shang brand clothing and the two. In the past procurement experience, 6:4's two types of fabric supply and match ratio is the best choice for the company to pursue fashion and stick to its quality. It is reported that in the matching activities, Zhuo Shang clothing for each fabric business sampling, is expected to choose a cooperative supplier will reach up to 70%.

In view of the combination of fabric and clothing brand, fabric delivery and fabric quality, Ibrahimovic, director of research and development of the brand of Zhuo Shang, Li Chunjiang, said that the past fabric cooperation is difficult to meet the demand of fast fashion brands for fabric category, quality and shipment date. From the supply to purchase, the factory oriented fabric companies focus on fabric quality and delivery speed. The short board of its fashion can only be made up by the trade type fabric company, but the quality of the fabric and the speed of delivery are difficult to guarantee. The efficient matching mode of "1+n" brings together various forms of fabric suppliers to effectively solve the needs of brand players, and provides efficient channels for branding partners to select R & D partners.

　 More direct and convenient, only to achieve a win-win situation.

It can directly exchange and trade with the brand developers to achieve the fabric research and development advice. This pairing will attract a large number of domestic fabric enterprises, including 26 Zhuzhou's cedar and Hangzhou freshmen printing and dyeing enterprises. They believe that the form of one to one communication with a single clothing brand is a more direct and convenient way to effectively promote fabric enterprises and products.

Domestic clothing brand designers lack knowledge of fabric functions and processes. This has become a major problem in the collaboration between fabric suppliers and brand dealers.

Shen Xuefeng, marketing manager of Hangzhou Xinsheng dyeing and Printing Co., Ltd. and Ma Cuichen, deputy manager of Sales Department of Zhuzhou cedar Co., Ltd., said that this time, designers and purchasing managers, R & D managers and other related personnel can realize face-to-face communication. The chance is rare, which is difficult to meet in ordinary business development. On the one hand, fabric designers help designers expand their creative inspiration through introducing the unique functional characteristics of linen, ramie and other fabric products. On the other hand, brand designers can help fabric manufacturers accurately grasp the trend of popular product research and development, and this docking activity achieves a win-win cooperation between fabric suppliers and brand dealers.

In the same period, the organizers held a salon event entitled "14ss color trend analysis", aiming to enhance the service value of the new mode of "1+n" pairing, and better guide the fashion brands and fabric companies to take the fashion trend, and to promote and deepen the communication and cooperation between the two sides.