Chinese Kung Fu Shoes Become European Fashion

Kung Fu public relations: making Chinese sneaker shoes cool into European fashion, the difference between the rural people and the townspeople, there are many pieces: the country people put on their suits, the townspeople showed their navel; the country people sold cucumbers for small change, the townspeople bought cucumbers for cosmetology, the villagers had just eaten sweets, and the townspeople were going to have urine sugar; the rural people used "toilet paper", but the townspeople used it to wipe their mouths.

However, Chinese townspeople should not be too happy.

When children in the city don't wear NIKE and not Adidas do not get out of the house, fashion capital Paris and London take the Chinese modern generation's pop sneaker shoes as the "Anti-Converse, Non-branded" symbol Cool fashion.

The Orlando Bloom, who starred in the Lord of the rings, was playing in Manhattan, with a pair of sneakers called "Feiyue" on the feet of Orlanndo Bloom.

In Europe, the Chinese are foreigners; like the Chinese people, foreigners like the ocean and love the "Chinese elements".

The leap, produced by the Dafu rubber factory, was the Nike or ADI in the eyes of countless Chinese teenagers in the seven and 80s of the last century.

Today's leap is just the memory of one or two generations.

The theme of COOL all over Europe lies in Chinese stories.

The first impression of foreigners on China is "Kung Fu". The main theme of flying shoes in Europe is the Kung Fu theme: the product series is Kung Fu series - Shaolin Soul (Shaolin spirit), Mantis style mantis boxing, Dragon Dust dragon drop eighteen palm, Monkey Claw monkey boxing; public relations story is also Kung Fu series, 70 years of long history, Shaolin monk special training shoes (to be verified, but the public relations story is the only way for the brand).

So, the price is not twenty or thirty of the domestic price, but 50 euros, according to 10.7 of the recent exchange rate, equivalent to more than 500.

Moreover, the location of the sale is definitely not a stall. There is a "leap" in the sports goods store quarterback of Champs Elysees street in Paris and the fashion store Citadium in the spring of Paris.

From the rebirth of Europe, we must thank Shaolin monks and make Kung Fu famous all over the world. However, it is a pity that Europeans in Europe are selling big jump shoes in the way of playing the Kung Fu elements in the brand. It is the export of Hollywood to the domestic market.

Therefore, from the perspective of public relations, Kung Fu public relations has made Chinese sneaker shoes a cool European fashion. The conclusion is: there are no perfect products, only the right entry themes and stories.