Pearl River Delta Shoe Industry Relies On "Brand" To Get Out Of Difficulties

When the labor force, the rising cost of raw materials and the rise of the RMB exchange rate are under the pressure of three big mountains, when will the footwear industry in the PRD go out of the woods?

For this reason, many enterprises are not worried about the future of the industry.

Zhang Sanfeng said that it is not easy to say how long this difficulty will last. However, heroes in troubled times may not be able to develop a number of famous brands in the next 5-10 years, because now the environment is forcing you to make a brand, but there is no doubt that after this period of shuffling, the road is no longer able to get rid of the low price. The road of OEM for the survival of small and medium-sized enterprises has come to a crossroads.

Wang Jianxin emphasized that how to make the brand into a famous brand is a key question whether we can get quality leaps.

Although the manufacturing industry of footwear, leather goods, textiles and so on, although there are not many creative ingredients, but through the upgrading of quality, design and brand culture, we can create China's own international brand and realize the strategic shift from low value-added to high value-added.

Statistics show that 60% of the annual output of the world's leading footwear brands is produced by the Guangdong shoe manufacturers, while 90% of the more than 1 billion pairs of finished shoes exported by Dongguan in 2006 alone are the world famous footwear brand OEM production.

"The development of high value-added products is the inevitable development direction for every enterprise. Now the enterprises are facing a painful process of reshuffling, which is the only way to" make in China ".