China'S Silk Industry Needs To Take A High-End Line To Achieve Pformation.

< p > China is the birthplace of < a href= "http://www.91se91.com/news/index_f.asp" > silk < /a >, known as the "Silk kingdom", and its silk culture has a long history.

In the course of the development of history, silk, as the quintessence of China, has not only pmitted the ancient oriental civilization to the four sides, but also recorded the development of China's textile industry.

However, in recent years, China's silk industry is highly dependent on exports, the lack of high-end products, and the lack of scientific and technological progress.

How to reproduce the splendor of Chinese silk has become a topic of common concern.

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< p > < strong > "quintessence" has a long history and is now in an awkward position < /strong > /p >

< p > China is the first country in the world to raise silkworms and silk reeling. The ancestors of the Chinese nation not only invented silk, but also sparkled the silk in clothing, economy, art and culture.

Silk, in a sense, represents the glorious and splendid culture of China.

Today, however, the development of the silk industry in China presents an awkward situation.

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< p > speaking of silk, many people are fond of its advantages: strong comfort, good moisture absorption and moisture release, sound absorption, vacuuming, heat resistance and UV resistance.

Silk fabric is breathable and has the function of anti UV, so it is very suitable for summer wear.

Although silk products are wonderful, they can not avoid the awkward situation they face.

According to data statistics, in 2012, the total output value of China's textile industry was about 6 trillion yuan, while silk was only about 200 billion yuan, accounting for only 3% of the national textile output value, of which silk fibers accounted for only 0.18% of the total fiber output.

Moreover, the total amount of silk products used in terminal products is still decreasing year by year, and the price fluctuation of silk fiber raw materials is frequent. These factors make the development of silk industry difficult.

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Less than P, there are many fake and shoddy products posing as silk products to deceive consumers in China. This not only damages the interests of consumers and legitimate silk merchants, but also affects the credibility of fine quality of silk products.

If consumers lose confidence in silk because of fake and shoddy products, the whole silk industry will be paid for it.

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< p > < strong > R & D, technology and brand lack of industry development is controlled by people < /strong > < /p >

< p > for a long time, China's silk industry has been mainly exported, and silk production ranks first in the world. Silk products have been gradually expanding from the past garment industry to home textiles and cultural products. The added value is also rising, but its position in the entire textile industry is still not high.

Compared with the price fluctuation of raw materials, the more critical factor restricting the development of the silk industry is that China's silk enterprises lack the knowledge and application of design, marketing, brand and technology.

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Qian Youqing, vice president and Secretary General of the China Silk Association, talked about the design and development of silk products in China. "The design of silk products in China is still very backward, which is a serious lack of fashion in silk products," P said.

For real silk pajamas, some styles have been used for more than ten years, but now there are still enterprises in production. This not only affects consumers' consumption of silk products, but also is a waste of silk fiber resources.

Although Chinese silk products have maintained the advantages of silk itself, such as noble, elegant appearance, green environmental protection, comfort and health care, Chinese silk has lagged behind the rising stars of Italy and Japan in creative research and processing technology.

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< p > nowadays, the post-processing process of "a href=" http://www.91se91.com/news/index_cj.asp "silk industry" /a "is still dominated by the developed countries in Europe, while developing countries are still in the stage of producing and providing primary products. This phenomenon can not be turned for the time being.

"The sophisticated technology and automation and intelligent equipment in the cocoon and silk industry are controlled by the developed countries such as Japan, Italy and Germany. The state has not enough guidance and encouragement for innovative technological pformation and breakthrough research and development of enterprises."

Daly, deputy general manager of Zhejiang silk (Zhejiang) Co., Ltd. also appealed to enterprises and governments to pay attention to the renewal and development of technology.

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< p > the biggest competitiveness gap between China's silk industry and Europe, Japan and other countries is cultural creativity and brand development. The top ten brands in the world have high-grade silk products, but China's silk products do not have an internationally recognized brand.

There are many silk entrepreneurs in Italy who focus on one brand's innovation and maintenance for more than half a century. However, few of our entrepreneurs devoted themselves to the silk industry as their lifelong mission.

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< p > in recent years, due to the high cost and the rising price of silk in China, the international silk industry is changing. It is highlighted that the silk industry in India, Thailand, Vietnam, Romania, Brazil, North Korea and Central Asia has started to develop, and the quality and quantity have been improved rapidly. And because these countries have greater advantages in resource factor prices than our state, China's silk industry will face a new international competition which has not been seen in recent years.

On the one hand, we are inferior to brand power in brand, quality, technology and technology, such as France, Italy and Japan. On the other hand, we are inferior to the latter countries in terms of raw materials, labor and other resource elements, and are not competitive enough to make China's silk industry develop under the control of others.

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< p > < strong > seek development road, "high-end layout" reappear < /strong > /p >

In recent years, the phenomenon of homogenization competition in low-end products of Chinese silk is very serious. Many silk enterprises have been involved in the vicious circle of big, low profit and high risk, which has seriously affected the sustainable development of the silk industry. "P"

In order to find a way to solve the problem, some people in the industry suggested that silk must take a high-end and differentiated route to reflect the real value of silk products, thereby driving the industry out of a vicious circle.

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< p > Wu Dayang, Dean of the College of textiles and clothing of Southwestern University, pointed out that the Chinese silk products are mainly middle and low end brands, and high-end products are not more than 5%, and the positioning of raw materials and brands is very asymmetric.

Therefore, he suggests that powerful enterprises can achieve pformation through optimizing the structure, creating brands, integrating all kinds of resources, compressing low-end style, expanding middle end type and developing high-end style.

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< p > in fact, the high-end silk is also the voice of many enterprises. Because of the fiber characteristics of silk itself, it has been luxury since ancient times, and silk is a high quality carrier of Chinese history and culture. All these factors have laid the foundation for the high-end line of silk.

Chen Zhongli, director of Limited by Share Ltd operation of Xinyuan cocoon silk group, believes that silk products should win the market, and the overall silk market structure should be developed from the "big and the whole" to the "small and fine" development of the market segments, so as to win the high-end market with high quality brand, high grade and humanized service.

Today, leading enterprises in the silk industry have begun to exert themselves on high-end products and brands, and take various measures to set up high-end layout.

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< p > as one of the leading enterprises in China's silk manufacturing industry with the largest scale of production, the most complete industrial chain and the strongest innovation ability, the silk road is a unique product in developing high-end products.

Its high-end silk home textile brand "Huan Sha", with modern fashion classic design and rigorous production technology, successfully entered the domestic high-end shopping malls, favored by high-end consumers.

In 2011, Prince William was married and his bed suit came from the silk road.

It is understood that these bedding kits are made of pure silk handwork, decorated with expensive pearls for accessories, and the cost is about 500 thousand yuan.

Prince William's marriage has attracted worldwide attention, and this has made "Huan Sha" one of the first camps in the global home textile industry.

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< p > > in this way, China's a href= "http://www.91se91.com/news/index_c.asp" > silk industry < /a > in the future, if we want to take the high-end line, we must increase our brand shaping efforts, and strive to create an internationally renowned high-end silk brand. At the same time, we will combine high-end brands with traditional silk culture, so that high-end Chinese silk will have a heavy cultural carrier. Eventually, the pformation and upgrading of many leading enterprises will drive the whole industry to break through development in the future.

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