The Most Beautiful Orlies Discovered Chengdu City's 100 Years Mature Business Model.
As one of the most mature business models in the world, P has become the most dynamic business mode in the world because of its development in the past one hundred years. Its unique three magic weapons are: the world-famous brand; the unimaginable low quality goods; the comfortable shopping environment.
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< p > Italy fashion chamber of Commerce (CNMI) experts said: "to build the fourth generation of" outlets "in China, we can not rely on imitating the patterns and architectural forms of nine shopping villages in Europe. We must boldly innovate and surpass the existing models of nine shopping villages in Europe. We must have advanced planning, unique ideas, strong integration and new operation so that we can truly lead the world trend, and China's economic development and architectural design capabilities have sufficient conditions.
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< p > in Chengdu, this business mode will be fully upgraded in China (Chengdu) International Fashion Center. More than 50 brands of Korean and Japanese brands will be strong in China (Dalian) international brand agency Center (IBAC). The first line brands will soon be landed in Europe and the United States. The contract requirement is no less than 30 percent off for consumers to save money; Chengpeng express railway, chengmian Le inter city express railway, Chengpeng expressway, Second Ring Expressway and Cheng Shenmian expressway have formed strong radiation.
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According to the insiders, China (Chengdu) International Fashion Center has not only the three magic weapons of the outlets mode, but also substantially upgraded hardware and software matching on this basis, enhanced the function of leisure and entertainment, advanced strategic layout and ultra high planning and design, so that it will become the western fashion shopping paradise of the 40 million people who will radiate 40 million people in the future.
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< p > < strong > the most beautiful orlies discovered Chengdu City's innovation Centennial mature business mode < /strong > < /p >
People who understand "P" know that "orlet" is first born in the United States and is popular in the global business model. So far, it has one hundred years of history and has become one of the most mature business models in the world.
After one hundred years of development, this year's outlets have gradually formed a large shopping mall like Shopping Mall, and gradually developed into an independent retail format.
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< p > however, the first condition for the success of the outlets mode is that urban business begins to pform to the suburbs, which is determined by the level of economic development of a country.
According to the experience of developed countries in Europe and America, when the per capita GDP reaches 3000 US dollars, the commerce in the suburbs will begin to develop. After reaching US $5000, the business in the suburbs will burst into strong vitality.
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< p > "at present, Chengdu is located in the suburb business development and is at the eve of the outbreak. It is very suitable for the development of suburban commerce."
Li Yu, vice president of China Marketing Association and professor of Sichuan University business school, seems that in all the suburban business models, Oteri J is proved to be one of the best models for suburban business. First, there is brand appeal, followed by the temptation of price, and finally the competitiveness of shopping environment.
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< p > obviously, Oteri J, as the most mature business mode in the past hundred years, has a very perfect operation mode and successful experience.
The risk of investment in such a business can be reduced to a minimum, which can be seen in a hot investment statement that has been carried out recently.
More than 100 VIP cards were sold out, dozens of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand representatives also came to discuss the entry.
A businessman at the scene said that the experiential leisure shopping center in the suburbs has just started in Chengdu and has great potential for future development. We are looking at the trend investment, and such an opportunity must not be missed.
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< p > in the eyes of many people in the industry, China (Chengdu) International Fashion Center has fully upgraded the advantages of the outlets. Not only the first-line brand is the most complete, but the signing brand requires a discount of not less than 30 percent off, and consumers enjoy the benefits; there are eight fashion landscapes and 365 days' T curtain shows, which combine shopping, dining, entertainment, leisure and tourism in an integrated way to enhance the shopping environment in an all-round way.
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< p > < strong > operation capability determines the future of the business. Not all outlets can succeed. < /strong > /p >
< p > it is precisely because of the success of the auris mode. Over the past decade, 200 stores in the name of Oteri J have been born in China, but not all of them are successful.
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< p > in Professor Li Yu's view, the first is the brand awareness of sales products, some products sold by orter are just ordinary "tail goods" or "factory goods", which are not competitive.
Secondly, some discounts are also unattractive. The operation of domestic outlets is mainly based on the gradual agency mode. Many discount stores, many of the international first-line brand products are from agents rather than brand direct sales, so there is not much advantage in terms of price, and there is a big discount on the attractiveness of consumers.
Finally, the ability to operate, whether a professional team and a better shopping environment, and project location will determine the success or failure of the project.
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Less than P, and China (Chengdu) International Fashion Center has not yet been opened, China's (Dalian) international brand agency Center (IBAC) has more than 50 brands of Korean and Japanese brands, which are rare in the same type of business.
Deng Ran, chairman of China (Dalian) international brand agency Center (IBAC), believes that this is recognition of the operation capability of China (Chengdu) International Fashion Center, and is also optimistic about the prospect of the project.
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< p > to ensure the introduction of the international first-line brand, China (Chengdu) International Fashion Center is not only combined with the international brand operation expert team, but the team has successfully introduced many international brands to Chengdu high-end shopping centers such as renhang land, the Mixc, Meimei Cheng, etc., and has also prepared hundreds of millions of yuan to subsidize the business operators that meet the requirements of the opening ceremony, so as to ensure the successful investment and successful operation, thus showing the strength and courage of the enterprises.
A series of major initiatives of China (Chengdu) International Fashion Center show strong determination and confidence, and have touched many international famous brands, including international giants such as Italy (Hongkong) and China's Hongkong.
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< p > obviously, China (Chengdu) International Fashion Center will become one of the most complete suburban businesses in the future.
The success of the orlis mode also has a low price appeal. For this reason, China (Chengdu) international fashion center requires a discount of not less than 30 percent off of the signed brand discount.
In order to save money for consumers, ensure that discount is implemented.
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< p > in addition, suburban commerce, like all business models, has a high demand for site selection, and there is no future for rural businesses with the wrong location.
China (Chengdu) International Fashion Center has an excellent location and a wide network of pportation. It has become a 1 hour fashion consumption network of 40 million people. It will become Chengdu's ideal suburban commercial location. It is built into Peng fast rail, chengmian Le Intercity Express Railway, Chengpeng expressway, Second Ring Expressway and Chengshi Mianyang expressway.
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< p > < strong > achievement of the three big dreams: China (Chengdu) International Fashion Center is not only ooris < /strong > /p >
< p > although China (Chengdu) International Fashion Center has strong core competitiveness of outlets, if you think it is just Oteri J, it is wrong.
Otles is only one of the eight districts of China (Chengdu) International Fashion Center. It also includes seven major commercial functional areas, including brand headquarters area, brand direct sales area, luxury display area, exhibition business district, dream show area, leisure entertainment area and business supporting area.
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Less than P, Dr. Cui pan, President of Sichuan Huamao Hengye investment group, understands that the influence and scale of each area will not be inferior to that of the fashion outlets. The project also creates a unique suburban shopping atmosphere through the White Deer palace, the fashion core, the dream street, the super tree, the spinning wheel, the water T station, the empty flower corridor and the seasonal colorful forest. Through the four outdoor shows of Xingguang square, white deer Palace Square, islen square and Jin Guan square, the legend of fashion dream is constantly deductive, making it the largest western fashion shopping hall.
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< p > in the eyes of Dr. Cui pan, the China (Chengdu) International Fashion Center is not a simple suburban business. It stems from three dreams: one is the national brand dream, let the Chinese brand go to the world, have a platform for equal dialogue with the world brand, at the same time, let the world brand take root in China, and promote the growth of national brand.
The two is the dream of industrial upgrading, which promotes the pformation of traditional garment industry from sewing processing industry to fashion culture and creative industry, and develops to the high-end industry chain.
The three is the dream of Baotuan development. China (Chengdu) international fashion center builds ten major business platforms, and integrates brand businesses to develop together and grow together. In the future, it will build the largest fashion experiential shopping mall in the west, Chengdu's suburban commerce, clothing industry, business and leisure tourism business, and Pengzhou's urban commercial highland.
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