The Running Market Continues To Rise, And Outdoor Sports Brands Are Attracted.
< p > it is reported that running products also show great market value in the whole "a href=" http://www.91se91.com/news/index_cj.asp "Sports" /a retail area.
The sports brand MIZUNO from Japan is featured by running related products. It hopes to get the demand of China's growing running products. To this end, it will not only increase the proportion of footwear products that accords with the Chinese aesthetic standards to 30% (only 15% before), but announced that 50 stores of running products should be set up in China in three years.
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P, one of the world's largest sporting goods retailers, will open a store in Xiamen in Intersport7. It also proposes to focus on outdoor and professional fields, including running series.
It is also known that in its 10 billion 200 million euro performance in 2012, the running series contributed a lot.
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< p > in March this year, PUMA launched a new functional running product series -- dynamic and comfortable running shoes. This innovative technology enables the soles to be stretched in three dimensions: horizontal, vertical and vertical.
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< p > April > a href= "http://www.91se91.com/news/index_h.asp" > Adidas < /a > launched the running series Energy Boost, its revolutionary material BOOSTTM has the highest energy feedback efficiency in the industry.
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< p > China's first Nike running category store opened in Taigu, Sanlitun, Beijing in May 30th. It has a business area of nearly 400 square meters.
In terms of innovation experience and service, running professional category store will provide a series of upgraded services, including gait analysis to provide each runner with their own running equipment.
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Runners who are preparing to take part in major running events provide pre competition preparation knowledge and system training courses to help them become "experienced" marathon runners. < p >
To provide running products for women runner's exclusive design and Nike classic running series retro version of sports lifestyle products.
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< p > according to the calculation of per capita < a href= "http://www.91se91.com/news/index_s.asp" > GDP < /a >, China is now in an important stage of the development of cross-country running, and the continuous growth of running field in recent years is also an important factor to attract attention from these sports and outdoor brands.
Leod Vascade, an analyst at NPD, a leading market research firm, said: "running products are undoubtedly the best selling category in the world.
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