Application Of Digital Printing Technology To Olympic Award Dress

The red, white, yellow and three color gradually change, the line is full of auspicious cloud pattern, the five star red flag and five ring sign on the left chest, the golden CHINA behind it.

Yesterday, the Beijing Olympic Partner Adidas announced the Chinese sports delegation's award dress at the Olympic Games.

From the 1992 Barcelona Olympic Games to the 2004 Athens Olympic Games, the Chinese delegation's award dress has always been the domestic brand Lining.

From domestic goods to foreign goods, it should be said that it is the result of commercial competition.

Ma Jilong, director of the market development committee of the Chinese Olympic Committee, said: "wearing this award suit and standing on the podium will definitely show the Olympic style of belonging to China."

But on the Internet (world clothing shoes and hat net), many netizens expressed no understanding of this.

They generally believe that the Chinese brand Lining will better reflect the Chinese characteristics of the Beijing Olympic Games.

A Sina netizen said, "China is a big producer of garments. Why not use domestic brands?

Patriotism not only takes gold medals in competitions, but also supports domestic products, such as clothing.

Another Sina netizen also expressed a similar view. He thought that as the host of the Olympic Games, Chinese elements should be reflected as much as possible, such as the Lining brand used in previous sessions.

A Sohu user said more directly: "the style of the dress is so ugly that I miss the Lining China dragon in 2000."

Of course, there is also a lack of implicit saying: "ADI is beautiful, but there is always a feeling of depression."

"Can't we find our clothing brand in China?"

A NetEase netizen began his discussion by asking questions. "I'll buy Lining tomorrow."

Downstairs followed by affirmation.

In addition, many netizens are not good enough for the brand logo on the right chest and the size of the national flag on the left chest.

- background Lining PK ADI failed. When the Beijing Olympic sponsor was invited, it was said that the bid price of Li Ning Co based on its own strength was 1 billion yuan, while Adidas's final bid was 1 billion 300 million yuan.

In this way, Lining lost the right to sponsor the Chinese sports delegation, including the award dress.

Despite losing the sponsorship of the Beijing Olympic Games, Li Ning Co, which is "all possible", has proved its existence in other ways.

The most excellent handwriting is the signing of a cooperation agreement with CCTV sports channel. From 2007 to the end of 2008, all the columns and events show hosts and reporters on the CCTV sports channel will wear Lining brand and AIGLE brand clothing, shoes and accessories products.

Finalized the new year's eve of the process of sea election design, the winning dress of the Chinese sports delegation in the past Olympic Games was organized and decided by the State Sports General Administration. This time, in order to brainstorm the Chinese athletes' best performance in the local Olympic Games and create a "truly Chinese Award dress", Adidas and the Chinese Olympic Committee announced on February 2007 the "Beijing 2008 Olympic Games China Sports Delegation Award dress design competition".

According to the reporter, there are many creative works and unique design works in the more than 2000 candidate works, which makes the experts of the Chinese Olympic Committee and Adidas expert group very brainy.

After 1 years of audition, the auspicious cloud works of Wang Li designer team of clothing academy became the final winner this new year's Eve.

The price award dress is priced at over 1000 yuan. This award dress is meticulous and printed in Thailand.

The whole production process lasted six months.

From Guangdong to Thailand, from car line workers to printing workers, the price of this set of clothing is not low.

Sun Qi, Adidas sports (China) Limited, told reporters that "this award dress will be put on sale at the major stores in Beijing after the opening of the Olympic Games. The price of the jacket is 680 yuan and the price of the trousers is 380 yuan."

Dialogue designer Wang Li: in order to design sleeps in the studio, the final winner is the Wang Li team of the clothing academy. Yesterday afternoon, during an interview with reporters, Wang Li said with emotion, "this award dress has condensed too many people's painstaking efforts."

Wang Li is a teacher in the clothing Institute. Although young, he has already been very famous in the clothing design field.

Wang Li said: "the final design of the costume has been revised many times, and finally passed many passes.

After dozens of modifications, the final decision is very difficult. "

Recalling the hard design years, Wang Li said, "because the number of this award dress is 17, printing can not be produced in batches, and can only be printed individually.

This printing uses heat pfer technology, which is to print the printed patterns on paper first, and then print them onto the cloth after drying.

Several times, in order to see the final effect, I could only sleep in the studio.

When designing, there is another difficulty.

It is the planarity of Xiangyun pattern, and it is difficult to render the desired effect if it is not well matched in three-dimensional clothing.

Wang Li said: "our design has been adjusted many times, and after many modifications, we can finally show the dynamic beauty of Xiangyun.

Therefore, the final success of this work is the result of the joint efforts of our team.

From design drawings to finished products, there is still a long way to go. In order to make every athlete wear a matching award dress and strive for perfection, Adidas is tailored for every athlete individually. Athletes enjoy the treatment of "custom made" clothing.

When the size is measured, designers use all white clothes to try on clothes and record specific size numbers. From 1.40 meters to 2.26 meters, from women gymnasts to Yao Ming with the highest figure, they all have their own best size. This award dress has 17 different sizes, which also creates a record - the same product size plate making the most.

Because the award dress is tailored and cannot be produced in mass, the production process has become quite complex and the cost can only be described as expensive. For example, printing is printed individually, because the color and pattern are highly technical requirements. Only the use of high tech digital printing technology (advanced technology), the use of special digital printing presses can be printed one by one, which virtually makes the cost of the production of single award clothing soaring.

And this Olympic "gold suit" has been completed after the relay of Thailand and Guangdong. Thailand printing and domestic sewing, the whole production process lasted half a year, from car line workers to printing, and then to manual sewing. Every award dress has condensed countless efforts and sent countless good wishes.

Sports brand takes advantage of the Olympic Games. Nike launches the Chinese dragon although it is not a sponsor of the Beijing Olympic Games or a partner of the Olympic Committee. But with the good cooperation relationship with many single sports associations, Nike has introduced the Chinese Red main color competition suit, while in the front position of several competition suits there are Chinese dragon's dark patterns.

The main color of the match suit is large red, and the decorative ribbons on both sides are golden yellow.

With the Yellow CHINA on the chest, it can be recognized as a member of the Chinese team at a glance.

In details, Nike is also the main Chinese element, and there are different degrees of Chinese dragon hidden flowers in necklines, back and chest.

Puma's Peking Opera Facebook advertising, Puma's Peking Opera facial makeup design is an absolute.

The positions of eyebrows or cheeks in each facial mask are different shapes of Puma logo, and the faces of several Puma global image spokesmen are also painted with oil color and pformed into Peking opera performers.

Although CONVERSE has been playing basketball and fashion cards, CONVERSE has also launched a commemorative dress with a theme of 08.

In order to cater for the Olympic Games, CONVERSE launched several commemorative T-shirts, printed on the top of the jacket with the traditional "seal".

In addition, young people are very interested in canvas shoes on the Chinese brand: the traditional "China" and "zero", the Chinese element has become a big selling point of the company's products.