Net Profit Margins Decline, Traditional Department Stores Face Cold Winter

< p > in the overall consumer market growth rate has dropped, the total sales scale of Guangdong's top fifty enterprises still keeps increasing.

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< p > reporter learned from the Guangdong chain's top 50 analysis report released by the Guangdong chain store association in 2012. In 2012, the total sales volume of the top fifty enterprises in Guangdong chain reached 359 billion 900 million yuan, which was 14% higher than the fifty sales scale in 2011.

The total number of stores is 52442, which is 19.1% higher than that of the fifty stores in 2011.

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< p > however, in the case of rapid cost growth, the profitability of the top 50 chain enterprises has been declining, and the decline of supermarkets and department stores has been larger. Even 2 listed companies have suffered losses.

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< p > report shows that Huarun has ranked first in three consecutive years, and Huarun has ranked first in third consecutive years. Last year, Huarun ranked first in the sales volume of 94 billion 100 million yuan, and WAL-MART and BELLE ranked second and third respectively in 61 billion 350 million and 32 billion 860 million yuan.

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< p > for Guangdong chain industry, Guangdong chain operation Association believes that the three or four line city will become the fastest growing area of chain operation in the future. Customer experience and service convenience will become the innovation direction of chain operation in the future. Meanwhile, with the in-depth utilization of science and technology, chain operation will continue to have revolutionary changes, and the integration of entity stores and the Internet will also become the direction of future operation.

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< p > < strong > net profit margins decline. Supermarkets and department stores are facing the cold winter < /strong > < /p >

Last year, Guangdong achieved a total retail sales of social consumer goods of 22677 billion yuan, an increase of 12%, a 4.3 percentage point decrease from the same period last year.

Excluding price factors, the growth rate was 9.2%, the smallest increase since 2008.

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< p > according to the introduction, the total sales volume of Guangdong's top 50 chain enterprises reached 359 billion 900 million yuan last year, up 14% from the 50 sales scale of last year.

The total number of stores reached 52442, up 19.1% from the 50 stores in the previous year.

The lowest total sales of the top 50 companies were 559 million 750 thousand yuan, an increase of 20% over the previous year.

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< p > in Guangdong's top 50 chains, Huarun, WAL-MART, BELLE international, Tianhong shopping center, new Yijia, Ren Ren Le, Mao Ye international, Guangzhou Watsons, Guang Bai shares and other 9 enterprises entered the total sales volume of "ten billion clubs". Guangzhou local enterprises, Guangzhou 100 shares entered for the first time, breaking Shenzhen's exclusive monopoly regional situation.

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< p > according to statistics, the total sales volume of the "billion club" enterprises is 277 billion 300 million yuan, an increase of 11.4%, accounting for 77.1% of the sales volume of the fifty strong enterprises, and 24248 of the stores, an increase of 16%, accounting for 38.8% of the total number of fifty strong stores.

The growth of total sales and number of stores in the "billion club" is lower than the overall development speed of the top fifty enterprises.

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< p > due to the impact of domestic economic slowdown, Guangdong's top 50 chain companies are running low business revenue, while human and rentals are rising rapidly, and their profitability is declining.

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< p > 2012, 15 chain listed enterprises achieved operating income of 97 billion 600 million yuan, an increase of 10.1%, lower than the overall growth rate of fifty chain enterprises.

At the same time, operating costs have risen rapidly, the profitability of enterprises has been declining, 2 listed companies are losing money, and 5 net profits have declined compared with the previous year.

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< p > 15 chain listed enterprises achieved a net profit of 3 billion 500 million yuan, an increase of 2.3%, with an average net profit margin of only 7.7%, down 0.6 percentage points from the previous year.

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< p > except for 7 supermarkets and department stores, the other 8 listed companies have an average net profit margin of 12.2%.

In the consumer goods market in 2012, supermarkets and department stores faced a cold winter.

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< p > < strong > channel subsidence three or four line city chain enterprise growth rate acceleration < /strong > < /p >

< p > 2012, online shopping environment and offline logistics system and service support continued to improve, and e-commerce continued to maintain strong growth.

The family began to purchase daily household products online, especially with the rapid development of a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "http://www.91se91.com/", "shoes" and "home textiles" and other general merchandise sales, which has taken part of the market share and has an impact on the physical retail store.

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< p > the retail sales of Enterprises above Designated Size in Guangdong increased by 192%, and 30 enterprises in the chain fifty strong enterprises have launched the network sales business, an increase of 2 over the previous year.

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< p > the above report thinks that in the future, the deep integration of the entity store and the Internet will become the direction of the operation of chain operation enterprises.

Innovating Internet application and speeding up the deep integration and interaction between the entity store and the Internet will help to bring consumers new interest in socialized shopping, and realize the online (online store) offline (entity store) double store integrated operation service.

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< p > in addition, chain enterprises have been sinking to the three tier cities.

The Guangdong chain of business association indicated that the new urbanization process in the two or three line cities was accelerated, the modern commercial facilities and technology and technology were widely used, and the chain brands in Beijing, Shanghai, Guangzhou and Shenzhen were highly concentrated, which brought development opportunities for the channel subsidence of the national brand chain enterprises.

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< p > according to statistics, 1 of the 3 new stores opened last year in Dongguan, 2 in Shanwei, and 9 new stores in Tianhong shopping center, except 1 in Beijing and 3 in Shenzhen, others are distributed in two or three cities, such as Shaoxing, Yueyang, Zhuzhou, Xiamen and other cities.

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< p > in the future, the three or four line cities will become the fastest growing area of chain operation in the future.

In 2013, a series of consumer stimulus policies will be introduced. Guangdong pays more attention to innovation driven, endogenous growth, and pays more attention to the integration of urban and rural areas and regional coordination. The three or four line cities will have faster economic growth, and the consumption potential will be effectively released. The future chain operation will accelerate the development of three or four line cities.

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At the same time, customer experience and service convenience will become the innovation direction of chain store operation in the future. The further application of commercial technology will bring revolutionary changes to chain operations continuously. P

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