Guangzhou Luxury Brand For The First Time, High Profile Discount, Luxury Luxury, Low Luxury Growth

< p > "Hello, miss, our brand is launching some of the thirty percent off promotions of commodities today. Let's take a look at it."

Miss Liu, a consumer, recently received frequent phone calls from Guangzhou stores such as GUCCI and DIOR.

According to the reporter, recently, some luxury brands in Guangzhou have been discounted in advance.

"From this we can see that the rapid development of international luxury brands in China is encountering resistance."

According to industry experts, "killing luxury" is the main factor leading to the rapid decline of luxury goods in China.

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< p > < strong > for the first time in advance, high-profile discount < /strong > < /p >.

< p > "3710 yuan package breaks 2600 yuan, 15000 yuan package discount price 11000 yuan..."

A few days ago, miss GUCCI, a shopping mall in Guangzhou high end shopping mall, picked up the latest discount products with interest. "Sales staff said that the promotion of their stores was earlier than Hongkong."

Miss Liu, who often buys goods here, is surprised to tell reporters that this is a rare phenomenon.

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Less than P, a few days later, the "DIOR" a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" and other commodities in Libai square also launched a thirty percent off promotion. While Miss Wang, who likes shopping, was pleased to find that some luxury items in Guangzhou's other luxury high-end shopping mall had quietly launched half off concessions. "MIUMIU has half off discount, and some other brands also have different discounts."

Miss Li, who has just returned from Hongkong, also said that some of the luxury discounts in Guangzhou this year were earlier than in Hongkong.

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< p > < strong > treatment of luxury wind and low luxury goods growth rate < /strong > < /p >

"P > the two digit growth of luxury goods has not appeared this year."

A senior luxury business person in Guangzhou told reporters that the important reason is that "killing luxury" from China is at work, because luxury consumption in China is divided into two parts: self use and gift giving. The proportion of the latter is higher than that of the previous year.

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The first half of this statement is confirmed in a recent study launched by top luxury experts in the world. P

The study predicts that global luxury sales growth in 2013 will be 50% lower than that in 2012, mainly due to China.

According to the relevant statistics of Bain consulting company at the end of last year, the growth rate of luxury consumption in mainland China decreased from 30% in 2011 to 7% in 2012.

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< p > the second half is confirmed by an anonymous chief executive. He told reporters: "luxury consumption in our home is very obvious. The luxuries we really buy account for less than 40% of our families, and 60% of them are gifts we receive.

And all the luxuries we buy are purchased when we travel abroad.

This shows that the proportion of domestic luxury consumption gifts.

Later, reporters also learned from a department store in Guangzhou that the growth of luxury consumption has declined significantly this year, mainly due to the rapid shrinkage of the group's consumption.

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< p > < strong > luxury goods growth or slowdown in China for two years < /strong > /p >

< p > to the luxury brand, the French luxury giant LVMH group released its first quarter financial results in the first quarter of fiscal year 2013, showing that sales increased by 6% to 6 billion 947 million euros in the first quarter, of which the fashion and leather sector grew by only 0.4% to 2 billion 383 million euros, the lowest growth season since 2008, lower than the average forecast of 5%, which is also lower than that of the same period in 2012.

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< p > "if this is not a top-down restriction on the consumption of three public goods, the growth of luxury goods in China will remain at a crazy speed."

Huang Wenjie, executive director of the Guangdong Circulation Industry Association, told the Yangcheng Evening News reporter that at present, luxury goods in China will be difficult to restore in the past two years.

"However, because of the demand for mass consumption luxury goods, it is a good time for luxury discount OUTLETS to develop in China in the past two years.

The development of China's development will usher in a new era of low price and brand discount.

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