Wei Tingyu: Clothing Is To Show The Charm Of The Wearer.

On the plane from P to Beijing, the whole family turned off their cell phones and began to discuss the future of their daughter Wei Tingyu and the whole family.

After 5 hours of brainstorming, he became more determined and rooted in Shenzhen and launched her own a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" brand.

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< p > Wei Tingyu knows that the name of the brand can neither be foreign nor Chinese.

Because she understands that the world's attention is focused on China. The Chinese market must be the most potential market. The brand that will focus on the future will also have distinct characteristics and effectively interact with the brand of international fashion resources.

This is also an internship experience in London Fashion Week during the period of schooling.

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< p > > Ting Yu Yu believes that when a href= "http://www.91se91.com/" target= "_blank" > dress "/a" and "brand" do not understand the "edge", when the brand leads the high-end "Shang", the future will certainly bloom like "flower", which is also the starting point of "edge child" (Yuanshanger).

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< p > < strong > clothing is to show the charm of the wearer < /strong > /p >

< p > in Wei Tingyu's view, clothing itself is the carrier that best reflects the attractiveness of the wearer himself.

Light and dawning clouds, soft eyes like water, a light yarn reflects the tranquility of the night; green silk as waterfall, red lips like fire, a few skirts released the morning's excitement.

Every woman has her own connotation and charm.

Therefore, she will highlight the unique charm of every woman as a reason and pursuit for the existence of Yuanshanger.

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< p > from the well-designed neckline sleeves and passionate skirt to the creative color matching, Yuanshanger uses every garment as a carrier to pour the brand's design concept and production process into it.

Whether classical elegance or fresh and fresh, gentle and quiet, or beautiful and moving, Yuanshanger conveys the beauty of every wearer with its rich collocation space and precise grasp of Eurasian fashion culture.

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< p >, therefore, in brand positioning, Yuanshanger focuses on 25 year old urban women aged ~40.

Because women in this age group are entering the most exciting and rich era with their beautiful dreams. They stand out in all fields, and they can get full confidence and satisfaction in work, career and family.

They love life and love fashion, but they do not follow the inherent thinking and have their own keen and unique aesthetic judgement.

Therefore, in dress, they will be loyal to their individuality, pay attention to the material application, the change of the external contour, the detail design of the clothing, the exquisite tailoring, the excellent quality, the importance of self and the style of dressing.

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< p > after establishing the audience positioning, Yushanger also starts from the needs of customers, and starts to create suitable clothing for customers.

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< p > < strong > find the most suitable dress for the wearer < /strong > /p >

< p > good design is inseparable from the support of an excellent design team.

In this regard, Yuanshanger has set up a young, creative design team.

With the core of "a href=" http://www.91se91.com/ "target=" _blank "designer" /a "ting Yu Yu", the team has rich market experience and vast international resources.

At the same time, the company has design departments in Korea, Italy and Japan.

The design department takes advantage of the professional vision to catch the popular trend at home and abroad, and integrate the fashion elements of Europe and Asia into every piece of work to satisfy the customers' demand for fashion while leading the trend of high-end fashion.

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While P takes into account the theme of the series, Yuanshanger pays more attention to the uniformity of the single brand. The brand tries to make every customer find the most suitable clothing through rich collocation space.

Whether it is gentle or warm feelings, fantasy or realistic moving, concise or colorful mood, customers can find the most appropriate expression from Yuanshanger's clothing.

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< p > < strong > operation mechanism supports brand operation < /strong > /p >

In the pursuit of fashion and classics, Yuanshanger has never ceased to pay attention to the changes of mainstream society, mainstream crowd and mainstream culture. < p >

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< p > serve through sincerity, change through service, innovate through change, and serve the management idea and idea of enterprise through innovation, create a new mode of operation belonging to Yuanshanger.

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At the same time, Yuanshanger constantly improves the company's system and mechanism, optimizes the process, improves efficiency, strengthens the core competitiveness of the company, and better adapts to the market. P

Yuanshanger also organized and optimized the organizational structure of the company.

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< p > in addition to strengthening product development and design centers, marketing centers, production centers, procurement centers and other professional fields, the company reasonably sets up the organizational structure, clarifies the Department functions, and clarifies the process interfaces, so as to achieve the comprehensive improvement of the company's overall operation and management capabilities, so as to improve the efficiency of enterprises.

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< p > in terms of team building, Yuanshanger has a stable and mature talent team.

They are familiar with product technology, operation structure, brand characteristics, marketing methods, professional R & D and design.

At the same time, the company also creates a good organizational atmosphere and communication mechanism to enable team members to give full play to their creative thinking and ensure the success of R & D and design projects.

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< p > < strong > do the best < a href= "http://www.91se91.com/news/index_c.asp" > women's wear brand < /a > /strong > /p >

< p > Yuanshanger attaches great importance to the promotion of a href= "http://www.91se91.com/news/" > dress culture < /a > and the promotion of brand image.

In this regard, the brand continues to deepen the marketing strategy, and gradually introduce the concept of visual merchandising and practical experience.

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< p > Yuanshanger uses the art of selling space to visualize the brand concept, so that the brand personality can be fully manifested through the selling environment, so that the brand style can be unified with the selling style.

Yuanshanger uses scene atmosphere to stimulate consumers' buying action, create atmosphere and let customers experience brand charm wholeheartedly.

At the same time, the brand makes full use of product display and presents window display strategies.

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< p > in the next few years, the company will focus on the market through scientific management, be keen on fashion and touch, and take an international view. It is committed to building the most representative international fashion model in China.

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At the same time, the company will expand the national market with a brand connotation marketing strategy, and continue to implement the Yuanshanger a href= "http://www.91se91.com" brand name /a in China. The channel strategy will be opened in the shops of all kinds of department stores or shopping centers and major business districts in all large and medium-sized cities across the country.

At present, brand stores are open in Ningbo, Fenghua, Zhoushan, Ninghai, Shaoxing, Quzhou, Jinhua, Yongkang, Dongyang, Shenzhen and so on.

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Less than two years as a designer brand, P Yuanshanger has taken root in the market relying on the successful experience of its parents. In the process of creation and operation, he embodies the characteristics of high starting point and short time of brand operation.

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< p > in the future development, she hopes to build the brand into a classic brand with the advantage of Shenzhen industrial cluster.

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