Clothing Inventory Has Heated Up The Clothing Market.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201306/20/20130620103529_sj.JPG "/" < < > >

< p style= "text-align: center > > sports brand is the hardest hit area with high inventory.

The picture shows workers in a sporting goods enterprise sewing a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

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< p > walk into a shop, only see a target= "_blank" href= "http://www.91se91.com/" > dress < /a > is placed on a large table at random, piled up as a hill, a group of female customers are buried in the selection.

This reporter saw the scene at a wholesale clothing store in nanshang Road, Nanshan.

A stall shop like this can be seen everywhere in our city.

Because of the market changes, the pain of high inventory in the apparel market is perplexing the vast number of manufacturers.

The stock of days has also created a huge market for handling tail cargo.

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< p > < strong > the price of tail goods store is lower than that of < /strong > < /p >.

< p > < < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing industry 2012 annual report shows that only 50 domestic listed companies total inventories totaled 57 billion yuan, an increase of 3 billion 609 million yuan compared with 2011, an increase of 6.76% over the same period last year.

According to the analysis of the industry, the clothing enterprise inventory accounts for 5% to 8% of the production volume is a relatively reasonable level, but at present, many a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand inventory exceeds 30% of the production volume, accounting for almost 1/3 of its sales.

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< p > Shenzhen Century Square and its surrounding garment wholesalers market, there are more than 10 wholesale industrial clothing factories, 5000 clothing stores. The products are mainly fashion and clothing accessories and leather goods.

Most of the clothing Taobao sellers in Shenzhen are getting goods here.

This is also the place where clothes tail goods stores get together.

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< p > yesterday morning, the reporter walked into one of the clothing shops and saw the < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > all hit 80 percent off, the style is more novel.

Seven or eight small wholesalers were selected from Jiangxi, Hunan and Guangxi respectively.

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< p > "our clothing prices win at a low price."

According to the boss, clothes are not only the clothes produced by their own factories, but also some of the top brands of famous brands.

Shops are mainly wholesale, but they do not exclude retail sales.

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Less than P, there are quite a lot of tail cargo markets in Shenzhen, such as Dongmen, Huaqiang North, Sungang, Buji, Longhua and so on.

Clothing often sells 90 percent off or 80 percent off super low discounts to attract buyers.

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< p > < strong > electricity supplier promotion volume > /strong > /p >

< p > clothing to stock "war", from offline stores to online combustion, online store end store full of "1 - 70 percent off" words.

Vip.com once took the lead to occupy the online tail market, and its share price also rose four times after listing for more than a year.

Huge economic benefits have made the tail goods become the best sellers in the eyes of businessmen.

This year, Tmall, Dangdang, Jingdong mall, No. 1 store, van guest and other e-business platforms have begun to layout this area. Since the launch of Dangdang special sale area in May 7th, the turnover has approached 100 million yuan by the end of May.

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Since P last year, sports brand is the hardest hit area with high inventory.

From the 2012 annual report released by Lining, Anta, PEAK, China trend, XTEP and 331 degree six domestic sports brands, we can see that the total stock of the six sports brands totaled 3 billion 327 million yuan.

Therefore, the sports brand occupies a large share in the online store.

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< p > many electric providers are full of confidence in doing well the network terminal stores.

Yang Donghao, the chief financial officer of vip.com, said that, as long as it is a clothing brand, it is the first production and after sale, no one can produce how much sales.

According to the remaining inventory of 20%, Chinese clothing has a stock of about 400 billion yuan a year, while vip.com only achieved several billion yuan in 2012, and the market prospect is broad.

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< p > < strong > great changes have taken place in the clothing retail market < /strong > < /p >

< p > Zhang Hongtao, Secretary General of Shenzhen garment industry association, analyzed the reasons for the large number of garments in the market.

He believes that the international market has changed, and foreign trade clothing has been affected.

Some of the garment tail products on the market are not strictly the tail cargo, but some exported to domestic products.

In addition, there are more clothing items, which are related to changes in the retail terminal market, such as the expansion of commercial real estate is relatively fast, the market is less crowded, and some brand clothing sales performance is not good.

He pointed out: "at present, the industrial structure of clothing is being adjusted, and the two categories of clothing, such as market polarization, cheap and fine goods and high-end luxury, are welcomed by the public.

Manufacturers should grasp the pulse of the market and make corresponding adjustments so as not to cause overloading of clothing.

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< p > the Deputy Secretary General of Shenzhen retail business association said that in the past two years, there have been great changes in the clothing retail market.

If the international fast selling clothing brand enters the China layout, the store will be placed in the best location of the major shopping malls and shopping centers, which will impact domestic clothing.

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