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Designer Brand Is Growing Slowly, Integrated Store Is Booming.

2013/6/19 19:33:00 72

the recent Wenzhou fashion show of light industry, Wenzhou Zhuo Mai a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited a target= "_blank" href= "target=".

Cai Fulin, chairman of Zhuo Mai fashion, said that no need to cover up again, the independent designer's brand could finally be put on the market.

When p registered overseas companies and trademarks, they tried to make the brand as westernized as possible. Almost a target= "_blank" href= "http://www.91se91.com/" > dress < /a > industry hidden rules.

But with the "first lady" appearing on the world stage in her domestic brand, with the exception of "the exception" surfaced, the original clothing brand is red.

Its popularity has also brought more confidence to a group of designer brands.

In fact, in recent years, a group of designer brands in Wenzhou have been concentrating on their business and quietly showing the new aspect of Wenzhou's clothing.

a group of designer brands are slowly growing up /p >

P, fashion and personality 4CM first appeared in the light industry fashion exhibition. It immediately attracted the attention of many customers at home and abroad.

Cai Fulin has already provided a strong design and marketing team for the new brand. He said that he had prepared for the new brand for a long time, and this year's brand of Chinese original brand has brought a lot of confidence to him, believing that the new brand can be recognized by the market.

in fact, in recent years, several designer brands in our city are slowly growing, including Jeni Xuan poetry, fashion complex, clothing for viewing.

Last September, 5 Post-80 young people from different industries, including architecture, IT, catering, tourism, clothing and so on, were formally pformed into J.D.V fashion men's wear jointly founded by P.

Zhu Qian, one of the founders and deputy general manager of J.D.V, said that the predecessor of the brand was only a small shop less than 80 square meters. Now it has opened more than 30 stores in the whole country, and it is expected to increase to about 50 by the end of the year.

Zhu said that he has confidence in the market.

in fact, the designer brand that has not been pformed for one year has become one of the typical enterprises of many foreign businessmen visiting Wenzhou clothing.

Wenzhou clothing chamber of Commerce responsible person said that its personality and fashion style attracted a number of consumers, and the unique corporate culture has injected a new vitality into the clothing industry.

The fashionable men's clothing brand "Jeni Xuan poetry", which was officially entered the market in P > 2008, is a relatively larger designer brand.

Now there are more than 200 stores in the country, of which four are directly invested in several million yuan.

Wang Jing, founder and chief designer of Jeni Xuan poetry, said that Wenzhou is the second home of its own.

clothing design studio has insisted on making women's clothing in Wenzhou since 2003. Now it has set up a design studio in the city's tea hill high education park, Xincheng and Lianhua Road, while the new shop on Lianhua Road integrates hair design into the overall design.

designer brand integration store quietly red fire /p >

at the edge of the wealth center of the city, the designer brand integration store "Zuo You Yi Ji" already has a batch of loyal old customers.

In 2008, shopkeeper Kong Lei Lai signed a cooperation agreement with famous independent designer brands such as Beijing and Shanghai, and introduced these designer brands to Wenzhou.

Kong Gelei said that it is obvious that domestic designer brands have developed more and more in recent years and are more in line with the market.

A group of female consumers in Wenzhou also began to like this personality and the only original brand style.

it is reported that in recent years, many designer brand integrated stores in Wenzhou have mainly been engaged in high-end women's clothing, and a group of old customers who love them are doing business quietly.

Civil Aviation Road, Dong Shitou's "empty room art" every day, many new and old friends come to get together for tea, chat.

This room, which is more like a character teahouse, is also a stone design studio, with its own costume design, and the works of designers from all over the world.

Her customers have female consumers who like her works, and some clothing factories come directly to buy them.

"P", "line life" opened early last year. Zheng Youran, a shopkeeper, was originally a designer of a well-known women's wear brand in China. There are many brands in the shop, which are all designer brand products she has collected from Europe, Korea, Beijing and Shanghai.

In addition, 40% of the products were designed by herself.

Zheng Youran said that although the location of the store is not very good, there are also a group of consumers who like the clothes in the store often come to patronize.

Among them, the product that oneself designs is the best seller in the store.

Because of her good business, she plans to open another chain store.

P > art needs capital support

"P." in fact, the development of many brands in Wenzhou at the beginning, the boss itself is the designer, such as snow song, Wan Dian, bagpipe and so on.

Chen Mili, chairman of Zhejiang snow song Clothing Co., Ltd. has been awarded the "top ten designers in China".

But designer brands with obvious brand names have been struggling for a long time and have had to turn to the market.

Wang Jing said with some self mockery that in order to survive, he had to catch some "stink" taste.

Zhuang Ji, the honorary president of Wenzhou clothing trade association and Chen Min, chairman of the clothing industry of Wenzhou, thinks that the designer brand like J.D.V and view is a beautiful scenery of a city, and they need their creativity and innovation.

However, designer brand wants to get better development, besides the need to get familiar with mass consumption, it also needs professional, commercial and capital intervention.

Only when the combination of creativity and capital can produce greater commercial value.

Like Armani and other internationally renowned designer brands, their founders themselves are just designers. They are the support of capital and team and achieve great success.

designer brand small story /p >

Jeni Xuan Poetry: the growth of foreign designers in Wenzhou /p >

2003, on the way to Wenzhou Park, a young man carrying a black garbage bag is the hottest.

Because his garbage bag is packed with the latest fashioned men's clothing. Whoever takes his a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, whose business will be hot.

The cost of raw materials of 200 yuan was sold out by some shopkeepers at a price of 2000 yuan in the blink of an eye.

he is Wang Jing, from Anhui, who has led the trend of men's fashion in park road. Jeni's founder of fashion men's wear.

In 2000, he worked as a designer in Wenzhou Valley Valley dress, then sold her design works to the men's clothing store in the Park Road area, and founded her own designer brand Jeni Xuan poetry in 2008.

Wenzhou has become the land of his growth. He said that Wenzhou men's clothing has a unique industrial cluster advantage, which makes him more confident to run men's clothing brand in Wenzhou and realize her dream of designer brand.

J.D.V: /p >

for employees customized unique shape /p >

from the general manager to the shop assistant, every J.D.V employee will be professionally customized by the image Department of the company: hairstyle, work clothes, accessories, and so on. Everyone's modeling is unique.

walk into J.D.V company, decorate the office of personality, young and very tide team, let a person see the light.

Zhu Jun, deputy general manager, said that every employee here has his own career plan, which can display his talent, and he will be eliminated if he does not adapt himself to it.

Zhou Lei, who was born in 1987 P, is an assistant to Zhu. He spent seven months promoting from a shopping guide.

Zhou Lei said, the company includes five shareholders, all employees are 80, and seventy or eighty of them are post-90s employees.

He said he regretted that he failed to perform well in Hainan last year.

Efforts should be made to achieve outbound travel this year.

fashion parties, public travel, modeling, microfilm, and so on. These are all activities that every employee has the opportunity to participate in.

J.D.V is to concentrate on the brand and share the happiness of brand growth with the team.

epidemic complex:

not to cater to the needs of the masses and give up the minority love /p >

inadvertently entered the first bridge "pop complex" store, the shop girl is beautiful and tall, and all ingenuity, some people receive guests, some people live with needlework DIY, add color to clothing.

The owner and designer of this shop is Jin Bingqiong from Wenzhou.

in fact, the brand has been in Wenzhou for more than 10 years, leaving more than 20 stores and producing more than 30 workers.

Jin Bingqiong, who used to learn Chinese painting, has never learned costume design, but she just likes making clothes.

Although in the past 10 years, many people suggested that she should open more stores, and even agents would like to join.

But Jin Bingqiong still keeps a slow pace, making every shop do not rush to expand.

She admits that her clothes are actually quite small, and those who love them are very fond of them.

But she insisted on doing what she liked, not to cater to the needs of the masses, and to give up the love of the minority.