Home Textile Industry Four Demand Trends New Life Philosophy

< p > < strong > consumption demand trend < /strong > < /p >

< p > < strong > 1. the trend of functional home textile health care < /strong > < /p >

(P) the continuous improvement of the quality of home textile consumer groups and the continuous change of age structure make the routine functions of home textiles such as thermal insulation (such as bedding), decoration (such as rugs) and practical (such as towels) gradually pition to health care (such as pillows), environmental protection (such as special fabric Kit) and health (such as special cushion).

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< p > < strong > 2., the trend of interest home textile stylization < /strong > < /p >

< p > with the continuous advocacy of the concept of a harmonious society, the young and middle-aged consumers' happiness and the wedding celebration of the post-80s generation have made the demand for home textile constantly escalating. Home textile gardening, home textile and fabric making and home textile stylization have become the three major themes of modern humanistic home culture.

The direction of home textile design around these three themes is changing from the core values of emphasizing interest and experience to emphasizing the core values of personality and style. The direct result of the stylistic trend of interest home textiles is that style is greater than design.

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< p > < strong > brand evolution trend < /strong > < /p >

< p > < strong > 1. brand concentration trend < /strong > < /p >

< p > innovation is the driving force for the development of the home textile brand in the future. Subdivision is the symbol of the mature trend of the home textile industry, and integration is the ultimate trend of the development of the home textile industry.

With the increasing homogenization of brand building competition and the accelerated pace of original brand innovation, the market share of leading brands such as Luo Lai, Meng Jie, mercury and fuanna will gradually expand. The rule that the 20% brands in the industry share 80% of the market share will also be replayed in the home textile industry, and the trend of brand concentration will become more and more obvious.

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< p > < strong > 2. brand uptrend trend < /strong > < /p >

< p > at present, the low-grade products in China's home textile market are mainly made in China, and the high-end products are mainly imported.

In view of the increasing popularity of consumers for famous brand products, the potential of home textile high-end market is larger than that of the middle and low grade market. Some famous enterprises in China have been improving their independent innovation ability and design ability, so as to seize the market by developing high value-added brand products.

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< p > < strong > channel mode trend < /strong > < /p >.

< p > < strong > 1. the franchise mode will gradually mature < /strong > < /p >.

< p > the 10 year of the domestic textile industry's stride forward development is the 10 year of the franchise mode.

Roley home textiles first introduced franchising in the home textile industry in 1998, and constructed a composite mode of "large and medium-sized cities direct and small and medium-sized cities to join in". The chain store once grew at a rate of 60% per year. Now, the Roley home textile has developed more than 300 franchisees and 1000 chain stores in 29 provinces and cities nationwide, and launched the first thousand city store plan in 2007, and has become the leader of the home textile industry.

The franchising mode will give full play to its advantages over a long period of time and will gradually become mature in the practice of domestic brand enterprises.

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< p > > strong > 2., the win-win mode of partners will explore further < /strong > < /p >.

This way, through the establishment of a new type of vendor relationship, the mode of P can be used by the brand manufacturers and distributors (or agents) to jointly operate the market through the establishment of a new type of manufacturer relationship, and by concentrating funds, concentrating manpower and concentrating resources through the 1+1 mode. In line with the principle of "sharing risks and sharing profits", the manufacturers and distributors will work together to make brand management. Through the geographical advantages of dealers, local enterprises will increase their group buying efforts, publicize the key figures of local governments and key enterprises and institutions, form brand sales atmosphere and good reputation, and make substantive breakthroughs in meeting group buying, welfare group buying and customized group buying, and finally form a two wheeled rotation situation with "retail group buying and group buying push retail".

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< p > < strong > Terminal innovation trend < /strong > < /p >

< p > terminal mode innovation presents industry integration mode.

More and more consumers began to pursue the overall collocation. The close integration of home textile industry with furniture, building materials and other household related industries can guide consumers to buy together with different consumers' preferences and different living styles.

To meet this demand, many home centers and building materials stores have introduced or even opened home textile products sales area, and launched different functional sales portfolios according to the different needs of people.

For example, the new concept combination of bed and bedding, the new experience combination of dining table and table cloth, and so on, have brought a new marketing experience to consumers.

From paying attention to products to paying attention to people's way of life, new stores will bring consumers not only home products, but also a culture, a way of life and a new concept of life.

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