The Olympic Games On The Eve Of The Sun Shoe Industry Sponsors Harvest

In Wenzhou, who went to the Olympic Games to watch the most times?

The answer is not a journalist, nor an athlete, but an agent of every major international brand.

Wu Jianguang of sharp sports is probably one of the most frequent international competitions in Wenzhou boss. His company has been alternately becoming the best of Nike and Adidas since 1994.

Sales, management, teamwork, promotion and shops can be said to be soft.

For such a gold medal customer, the two major international sports brands will certainly not neglect.

From the beginning of the Atlanta Olympic Games, Wu Jianguang became a frequent visitor in the world competition.

From the Olympic Games to the world cup and the European Cup...

Because these two brands almost cover the most mainstream sports in the world today, Wu Jianguang has become the envy of most sports fans.

Olympic sponsors can get tickets corresponding to their sponsorship.

Unlike Olympic partners, there are thousands of tickets, and two Olympic sponsors in Wenzhou receive less tickets.

AOKANG group received more than 300, of which 20 were the opening and closing ceremonies, most of which were used in AOKANG's own "customer reception program".

Many of the remaining tickets for various competitions were used in various promotional activities, and finally fell to consumers.

Shuguang group received 10 tickets for the opening ceremony closing ceremony, and they were also developing their own customer reception plan.

Many enterprises in Wenzhou are neither customers nor agents of Olympic sponsors, but also receive many enterprises' invitation to arrange their staff to watch the war.

These invitations usually come from all kinds of enterprises that want to establish various business contacts with them, and the tickets are mostly purchased by these enterprises themselves. Of course, there are fewer tickets for the opening and closing ceremonies.

Interestingly, even the AOKANG group with more than 300 tickets in hand has received many such invitations: do you want tickets?

There is still 21 days for the Olympic countdown for Wenzhou Olympic sponsors. For most of the enterprises in Wenzhou, the Olympic cake has been suspended for a while. The more painful thing in the coming month is how to ensure that employees do not neglect their work because they are concerned about the Olympic Games.

But for several Olympic suppliers and franchisees in Wenzhou, the time has come to decide whether to win or lose.

Luo Hui Rong, director of the brand planning center of AOKANG group, is visiting distributors in Anhui on the two day. It inspects the effect of a series of publicity campaigns aimed at Olympic Games by AOKANG.

"They are all very happy. The guide in the store is proud of introducing products. The Olympic Games will make our shoes and other brands differentiated.

At this time of the year, many shoe stores in the commercial street are selling discounts and discounts. We do not need to join the ranks, and the new products also raise the price.

AOKANG's "good effect" is not worthless: from winning the qualification of Olympic leather suppliers to a series of promotional activities, asking Liu Xiang to be a spokesperson, and putting Olympic advertising into account, AOKANG has invested more than 300 million yuan in the Olympic Games.

Even if the average price of a pair of shoes is 300 yuan, it is equivalent to selling 1 million pairs of shoes.

Generally speaking, the subsequent investment of enterprises after taking the qualification of Olympic sponsors is about 3 times that of the former, but AOKANG has actually far exceeded this proportion.

"Although it is unlikely that this investment will be recovered in the short term, the figures for last year and the first half of this year are very encouraging.

Last year, our leather goods sales increased by 100%, and leather shoes sales increased by 40%.

Even under such unfavorable conditions this year, the sales of leather shoes in the first half of the year increased by more than 30%.

Last year, the research report released by the China Brand Research Institute showed that our brand reputation increased by 8.63%, which is also an unexpected joy.

Luo Huirong said. In the next month, the focus of AOKANG's work was mostly centered around Liu Xiang.

We selected 20 consumers to form the "national Liu Xiang cheer group" in 10 stations nationwide, and launched the "Xiang series" limited edition leather shoes. They also actively approached the Olympic Organizing Committee, hoping to win the Olympic Games champion shoe business after the Olympic Games.

"08, watching China's footsteps" is the slogan of AOKANG leather shoes, but in fact, they have another set of alternative strategies. If Liu Xiang fails to win the championship, then the marketing slogan will become "footsteps are not stopped, there is still a dream in your heart, you are the champion forever."

For the franchisee of Olympic gifts, from now until the end of the Olympic Games, it is the most critical period to decide whether to make profits.

"Due to the agreement signed with the Olympic Organizing Committee, we can not disclose the sales data of Fuwa products.

I can only say "good" or "general" or "bad".

At present, our sales situation is "good".

Wang Zhong, a public relations department of the Jun Yao group, told reporters.

Unlike other franchisees, the sale of Fuwa is only a small part of its related international merchandise business. For Fuwa's breakthrough, they have won the official authorization of the F1, the third national sports Congress, the world athletics gold tournament Shanghai Grand Prix, and the Beijing 2008 Paralympic Games and the 2007 World Cup women's football World Cup.

Recently, they have obtained the authorization of NBA franchise store and become the brand operator of the real international event.

A statistics show that since the commercialization of the Olympic Games, only 30% of the Olympic partners have achieved profits.

But for the Wenzhou enterprises who take an active part in the Olympic economy, at least for now, we have gained a lot.