Rapid Growth Of Local Retail Industry And Rapid Rise Of E-Commerce

< p > according to the current situation, the expiration date of the lease of the core business circle of the first tier cities is the time when the big stores are "retired".

BigBox, an imported product from the western world, faces strategic adjustment after more than 10 years of golden age in China.

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< p > from the experience of the western developed countries, the hypermarket was originally built in the suburbs.

The huge volume, the rich commodity category and the convenient parking lot are all designed according to the consumption habits of the Western consumers traveling to the suburbs.

Only when foreign retailers enter China, China's modern retail industry has not yet started. There is basically no decent commercial facilities in the core business circle of the city.

Therefore, in Europe and America, the stores that were originally only existed in the suburbs enjoyed the treatment of the downtown area, and occupied the right place.

At that time, "visiting Carrefour and visiting WAL-MART" has even become the fashion life of urban white-collar workers.

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However, in the following more than 10 years, with the rise of China's economy and the outbreak of consumption power, China's retail industry has gone through decades of western countries or even hundreds of years.

The local retail industry has grown rapidly, and has been developing in many formats and channels. E-commerce is also rising rapidly.

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Under such a background, it is time for the hypermarket to return to its true colors and shift from the core business circle of the city to the suburbs. < p >

First of all, from the cost point of view, the rent, manpower, water and electricity are increasing year by year, especially the rent. The rent of the core business circle has been unable to bear the low profit hypermarket. Secondly, from the consumption point of view, the one-stop shopping of the hypermarket has lost the attraction to the consumers at first, and its cheap goods can not satisfy the consumer demand of the core business circle, while some high-end people have more convenient and personalized shopping services.

Under such circumstances, the shopping mall will only sink further to reach the most needed place.

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< p > in fact, with the gradual escape of the mall, the future business pattern will change accordingly.

First, the rise of community commerce and the pformation to high-end supermarkets.

The future urban centers will be filled with commercial gaps, as supermarkets sell out to meet the needs of consumers.

Unlike the hypermarket, the profit model of community supermarket is mainly changed from channel cost to commodity price difference.

Community based businesses provide more competitive products and meet the needs of consumers.

In addition, fresh products and convenience services have become an important part.

Community business also absorbs some business units that can provide convenient services, such as dry cleaning, recharge, ticketing and staple food kitchens.

Of course, in the face of high housing prices, community supermarkets also need to pform to high-end supermarkets, and the unit price and profit margins will increase further.

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At the same time, regional shopping centers will also become the mainstream of P.

With the expansion of shopping malls to the suburbs, shopping mall with the main store as a main store, and considering the functions of general merchandise, leisure and entertainment will become the main form of linking the urban and rural fringe.

Some experts define this format as a regional shopping centre.

As a matter of fact, under the background of the continuous urbanization of our country, this new shopping mall, which combines the new urban area and the urban-rural fringe, can meet the needs of various shopping needs of consumers.

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