Clothing Tags Attract Consumers To Expand Brand Influence

< p > it is no stranger to mention "a target=" _blank "href=" http://www.91se91.com/ > dress < /a > hanging tag. When consumers buy items such as a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, except for trying on them, the most important thing is to check the tag and understand the information about clothing price, material and washing matters. Don't look at the clothing tag is very small, is such a thing, it has gradually become the clothing "identity card". In the process of visiting Shishi < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > clothing enterprises, reporters learned that more and more enterprises were "making articles" on the tag, expressing their corporate culture through the tag, so as to achieve the purpose of attracting consumers and expanding the influence of brands. < /p >
< p > "the clothing tag today is not only designed and printed beautifully, but also a noble and elegant corporate culture." Zhang Zhang, a founder of Shishi, has several similar pursuits on the selection of the tag. 首先，在造型上，時尚＜a target="_blank" href="http://www.91se91.com/"＞服飾＜/a＞企業往往選擇簡潔、獨特的外形，對一些對折形、插袋式的以及其他特殊造型的有獨特愛好;其次，在質地上，制作從紙質這種大眾化的吊牌，衍生出塑料的、金屬的、橡膠的、＜a target="_blank" href="http://www.91se91.com/"＞皮革＜/a＞的、木質等材質的高檔吊牌，彰顯品牌魅力，更有甚者，選用防偽材料、信用卡材質等制成的新型吊牌;再次，在工藝上，石獅企業一般采用與信用卡、貴賓卡相同的制作工藝，這樣做出來的吊牌做工高檔、講究，符合消費者需求;再者，在色彩選用上，作為服裝名城一分子的石獅企業，吊牌的色彩選擇與服裝的整體包裝色彩諧調一致，顯示服裝的品位與格調。 < /p >
< p > "now that business competition is about details, tag is one of the key concerns of enterprises." Shishi Reynolds sportswear company official said, looking at the world of men and women, the styles and styles of clothes have been emerging one after another. Even the tag tags attached to clothes show their own characteristics. The reason is that clothing tag endorses the brand characteristics and is an effective carrier for brand identification. < /p >
< p > reporter learned that Shishi many a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > in the process of transformation and upgrading, enterprises have allocated earmarked funds for the development and design of tag. The head of a well-known children's clothing enterprise in our city said that in the past, there was no tag on clothing, and the information of clothes was rarely told. Now, not only has the tag been produced, but also the earth shaking changes have taken place in the past few years. In order to highlight the corporate culture, the company specially produced the tag booklet. The booklet contains fabric information, design concepts and corporate culture. < /p >
< p > tag not only adds "chips" to product sales, but also provides a more convenient way for enterprises to promote. Reporters learned that, for textile and garment enterprises, a well-designed and sophisticated tag, like a small advertisement, can always attract more eyeballs and convey a certain brand connotation: one is self promotion. For example, the exquisite layout and special texture can help to show the quality and workmanship of the garment; elegant and plain typefaces can express the style of the clothes; elegant and bright colors convey different orientations of the clothes, and so on, such a tag can make people unconsciously see more, this is the most direct and effective advertisement; the second is to guide consumption. With the intensification of competition in the clothing market, small tags have taken on more and more responsibilities. In particular, patterns, characters and symbols on the tag can further explain the ingredients and washing conditions, instruct consumers to feel relieved, and deepen the impression of consumption. After the design is finalized and printed, the tag will be relatively stable for a long period of time, thereby enhancing the impression of the product in the minds of consumers. < /p >
< p > although the tag is small, the capacity of information is very large. Clothing enterprises should actively take actions, pay attention to the design and printing of the tag, design the tag with cultural connotation, so that it is not only a tag, but also a fine piece of art. We believe that tag will play an increasingly important role in the future development of textile and garment industry. < /p >