Garment Enterprises Seize Opportunities From Production To Sales

In the middle of the Spring Festival, people in the "P" have been out to play. It is easy to see that people travel more and more professionally.

This year, sales of outdoor clothing market such as assault clothing, assault trousers and hiking "a target=" _blank "href=" http://www.91se91.com/ "shoes > /a" have continued to go up. This reporter visited several stores recently, and found that the outdoor functional a target= "_blank" href= "http://www.91se91.com/" > clothing "less than" is very popular.

< /p >

< p > < strong > outdoor products, functionality is the key. < /strong > < /p >

Xiao P, a taller outdoor outfit supermarket, told reporters that people choose outdoor products and pay more attention to the functionality of outdoor products.

Compared with the traditional a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", outdoor products have an incomparable advantage in terms of functionality, because these products are designed to cope with extreme weather and complex terrain.

"For example, the fabric of this charge, using GORE- TEX? Film, microporous structure, with waterproof, breathable, windproof and other comprehensive properties, wearing comfort is obviously better than the ordinary fabric."

< /p >

< p > other functional clothing, such as summer outdoor clothing, often has the function of fast drying. Under the humid weather of Chengdu, the fast drying T-shirt will be dried indoors for two hours after washing and drying, and the ordinary clothes should be at least two days.

In summer, people sweat more. < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > cleaning frequency is fast, fast drying clothes are used, laundry drying can save time and effort.

Reporters interviewed some customers who came to pick clothes, and found that the focus of people's choice of outdoor clothing is indeed functional.

Citizen Liu told reporters that during the May 1 holiday, to protect her skin, she paid special attention to sun goggles and a target= "_blank" href= "http://www.91se91.com/" hat "/a".

Xiao Liu, a college student, said he paid more attention to safety when choosing clothes for climbing the mountain on weekends.

< /p >

< p > besides functional, outdoor clothing is not inferior to fashion elements.

In recent years, garment manufacturers have seen the high growth and high profits of outdoor clothing. Therefore, the "professional class" outdoor equipment for ordinary people is the focus of research and development by manufacturers.

Because of the particularities of outdoor products, the bright and colorful clothes have been slightly improved and become a beautiful scenic spot among cities.

< /p >

< p > < strong > seize opportunities from production to sales < /strong > /p >

< p > the growth of outdoor clothing in recent years is obvious to all.

Recently, a domestic outdoors enterprise disclosed the first quarter report, which showed that the net profit of the company in the first three months reached 61 million yuan, up 50% from the same period last year.

China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the "2012 annual survey report on China outdoor products market" released by the business association of commodities shows that the retail sales of domestic and foreign brands reached 14 billion 500 million yuan last year, up 34.94% over the same period last year.

Last year, the overall growth rate of China's textile and garment enterprises was only around 5%.

< /p >

So p, Anta, Lining and other famous clothing brands have launched their own outdoor products, and the traditional outdoor brands are hoping to get a share in this young market.

According to statistics, at present, there are more than 400 professional outdoor brands and nearly 2000 chain stores. If we add electricity providers, this figure will be even bigger.

Yu Yuenan, vice president of the China Textile Business Association, believes that the outdoor clothing market may be a new way out for the sale of traditional clothing.

< /p >

< p > not only did the textile and garment manufacturers see business opportunities, but also the retail outlets had sniffed out the good news of outdoor clothing.

Reporters visited a number of clothing stores in Beijing. Most brands in the spring and summer played a discount promotional card. But when they went to outdoor supplies counters, they often found that there were few or even no discount on outdoor clothing.

An assault suit is one thousand or two thousand yuan, and a pair of shoes that do not seem very eye-catching are often more than 1000 yuan.

Despite the high price, it still can not stop consumers' enthusiasm.

Once a certain outdoor brand has a slight discount, it will be very obvious for sales promotion, and some brands will even be sold out of stock.

< /p >

< p > < strong > R & D need to be accumulated. Shift production should be careful. < /strong > < /p >

< p > however, not everyone is optimistic about outdoor clothing.

Mr. Wang, an analyst at an outdoor goods enterprise, told reporters that although outdoor clothing was touted, and because of the use of new fabrics, the cotton price upside down was avoided in some aspects, but clothing companies still need to think twice before producing outdoor clothing.

First of all, outdoor clothing is different from traditional clothing in terms of production and design. Foreign companies have many years of scientific research experience and design accumulation. From the perspective of functionality and quality, local enterprises are hard to compare with foreign brands, and at the moment, outdoor clothing will inevitably lead to hot money inflows.

This year, sales of outdoor products may continue to rise, but if clothing companies take a winning attitude, they may slow down the growth of output value.

Therefore, this choice needs to be cautious.

< /p >

< p > "even if we turn to the outdoors, clothing enterprises should consider whether to do foundry or create brand."

Chen Guoqiang, vice president of the China clothing association, said that although there is a small profit to do in the field of foundry, it is not a long-term plan for enterprise development.

He suggested that garment enterprises could first introduce advanced production management, business operation and marketing experience from coastal areas, and make good use of e-commerce and other channels to improve logistics channels, starting from foundry, and gradually taking the road of brand intensive development.

< /p >

< p > Mr. Zhao, general manager of an outdoor products company in Chongqing, believes that clothing companies are involved in outdoor products, preferably with outdoor products companies.

He believes that although more and more young people in the city choose outdoor brands, "donkey friend" is still the main consumer of outdoor products, and it is most important for them to form their own "fixed tourist source".

Outdoor clothing manufacturers may wish to organize theme activities with outdoor products companies to maintain their popularity and attract more people to join outdoor products consumption camps by developing new outdoor travel routes.

< /p >

< p > worthy of our vigilance is: the outdoor clothing market is good, causing rapid influx of money and quality is difficult to guarantee, especially in the absence of product accumulation, no manufacturing experience of some manufacturers to switch production quickly, it is more difficult to guarantee product quality.

In addition, some enterprises lack credibility, so they can be confused and confused.

It is understood that the establishment of standards for outdoor clothing, the relevant departments have begun to act.

When the standard of outdoor clothing has not been established or perfected, it seems that the only thing that can give consumers confidence and confidence in quality is only the brand of the product and the reputation of the enterprise.

< /p >