Pu Courtyard Knitting Upgrade And Upgrade Various Platforms To Enhance Industrial Chain Cohesion

Look at the development of Pu's wool knitting industry from the "wool knitted apparel Expo"

There are 600 million pieces each year. Cardigan Sold at home and abroad, by the end of 2012, the turnover of Pu Yuan sweater was more than 19 billion yuan, and the logistics outbound volume amounted to 240 thousand tons, accounting for half of the country's wool knitting production. This is a pride for the 64 square kilometers of Pu Yuan Town, Tongxiang, Zhejiang province. As a well-known sweater industry cluster in the whole country, Pu Chang has made remarkable achievements through its untiring efforts since reform and opening up, relying on the construction of a benign development environment with market and industry to promote the market, and improving the needs of industrial development. Pu's woolen sweater industry has been mainly knitted apparel production, covering spinning, weaving, printing and dyeing The complete industrial chain, including finishing, accessories, machinery manufacturing, inspection and testing, packaging, scientific and technological services, market transactions and so on, is one of the most complete textile industrial clusters with the most complete knitting industry in China.

In May 18th, the 2013 China Pu Yuan international wool knitted apparel Expo opened in the central hall of the famous port of China World Trade Center in 2 days. As an annual event of the wool sweater industry in China, the wool knitted apparel Expo aims to combine Pu and woolen sweater industry with domestic and international sweater trade activities. Through a number of thematic activities that run through the upstream and downstream of the industry chain, the advanced concepts of the industry are disseminated, and the culture of Pu's high quality and high quality wool knitted apparel products is popularized. This year's wool and knitted apparel Expo is more distinctive, professional and authoritative. The Expo has also become one of the new endogenous driving forces to promote the transformation and upgrading of Pu's woolen sweater industrial cluster from production and processing to focus on fashion industry.

　 Stimulating the driving force of sustainable development with the emphasis on quality and efficiency

In the past year, under the background of the unfavorable macroeconomic environment at home and abroad, the industrialization of Pu Mao's knitted apparel has become a crisis. The focus has been shifted to quality and efficiency, and has made remarkable achievements in terms of domestic sales, profits and output growth. The development orientation of "China's sweater capital fashion city" is exactly an important move to conform to the transformation and upgrading of wool knitted garment industry, and seeks structural readjustment from quantity increase to quality increase.

Nowadays, China's textile industry Clothing industry The development of cluster work and agglomeration area is showing a rapid trend. However, many clusters and enterprises in the cluster still lag behind in the growth mode. How to adjust the industrial structure and take a new road to industrialization is a problem before many group workers. Zhang Yankai, vice president of the China Knitting Industry Federation, said: "in the face of severe manufacturing situation, what should we do to improve the cluster? In the face of market challenges, in addition to adhering to scientific development, adjusting institutions, we need to help enterprises develop the market with industrial clusters, and take a broader view to lead enterprises from Pu Yuan to the whole country and to the world.

Sheng Yongjun, deputy secretary and mayor of Tongxiang Municipal Committee, said: "woolen knitted garments are Tongxiang's unique advantages. This year, Tongxiang has ushered in a good opportunity for the provincial tourism pilot area. I hope Pu Yuan will make the sweater industry stronger and bigger and create a historical and cultural fashion shopping gathering area with the help of Mao's fair."

Upgrading and upgrading various platforms to enhance industrial chain cohesion

As an old industrial cluster, we constantly conform to the requirements of the development of the times, forming distinct local characteristics and industrial advantages. Pu Yuan has become one of the largest distributing centers of sweaters in China, and has gathered more than 5000 sheep. Sweater manufacturer More than 800 independent sweater brands have been nurtured. Pu Yuan actively implemented the strategy of "brand building city", while encouraging regional brands to encourage enterprises to create their own brands, and emerged a large number of famous industrial brands such as "shallow autumn", "Chu old boss", "Australian pure", "pure love", "hundred birds of art", "San Di Ou", "Qian Shengxi", "Flying Tiger" and many other local brands.

Pu Yuan woolen sweater market has been reconstructed and upgraded many times since it was founded in 1988. Its scale and taste have also been growing and improving. At present, the market has completed 14 sweater products trading areas and 4 matching markets, operating nearly 10000 shops. 8 government public service innovation platforms have been established, including logistics distribution, inspection and testing, technology development, foreign trade service, personnel training, cultural dissemination, industry service and policy service. The Pu Yuan sweater market has built an unimpeded production and marketing information bridge for sweaters and producers, operators and consumers all over the country and even the world.

Pu Yuan woolen sweater industry attaches great importance to the role of market orientation, constantly pursuing quality improvement. Pu Yuan sweater has changed from warm to fashion, and has always changed to creative design. The industry has expanded from quantity to quality. The mutual support and mutual promotion between the market and industry have promoted the development and reform of the industry, and become the powerful conditions for building the goal of "fashion city". In this process, Pu Yuan's "central cohesion" has been well reflected and developed. It has attracted many managerial personnel, R & D talents and product designers to gather in Pu Yuan. Now has 260 thousand of the relevant employees, including more than 4700 skilled workers. Moreover, in 2012, Pu Yuan trained more than 1200 professional and technical personnel of sweater practitioners, of whom more than 200 middle and high level technical managers. Pu's woolen sweater industry has become an important driving force for local prosperity and people's livelihood and promoting urbanization.

Shen Genchao said: "in the future, Pu Yuan will continue to pay attention to the most practical problems faced by industrial development to improve and improve, and continue to improve the matching sweater industry chain. On the one hand, efforts should be made to build gas supply, sewage disposal, quality inspection, and 320 creative design Plaza platform. On the other hand, through taxation, market rent and other policies, we should cultivate large capital enterprises with strong capital, R & D and creative design capabilities, marketing channels and independent brands, so that many small and medium-sized enterprises can make processing and production around them and become a community of interests. At the same time, we should strengthen various combinations of capital cooperation and order cooperation among enterprises, so as to change the present situation of low, small and scattered enterprises in Pu Yuan sweater enterprises.

For further expansion Pu knitting wool knitting The influence of the industry will provide a broad platform for enterprises to "go out". The people's Government of the Pu Yuan town will jointly build the "Pu Yuan China sweater theme day" jointly organized by the China knitwear Industrial Association, and will be held in October in the "PH Value first remittance" in Shanghai. At that time, Pu Yuan will lead several regional original brands to join the top stage for global markets and professionals.

Deepening cultural connotation and enhancing sweater fashion penetration

The Expo will provide a platform for product ordering, fashion publishing, and communication and cooperation with the advantage of industry and enterprise ordering. It will truly form a positive interaction between government and enterprises and support the common development of enterprises. During the Expo, shallow autumn company held the "autumn 2013 knitting fashion show - VIP customer aesthetics Salon", invited nearly 100 high-quality consumers to participate, enhanced reputation through service exchange, understood the market demand, and provided resources for the new quarter product research and development. Liu Nuojia, a famous clothing collocation and visual merchandising expert, conducted an interactive lecture on fashion trends and dress matching techniques at the scene, showing 200 more colorful and luxurious fashion for businessmen and industry experts. Knitting boutique 。 The brand of shallow autumn promotes the strong development of brand by taking advantage of product development and color utilization.

Another spectacular event came from the 20th anniversary celebration ceremony of "holy Europe" held in Zhejiang San Di Ou Clothing Co., Ltd. and the autumn and winter new fashion show. At the meeting, a unique design and fashionable atmosphere won the guests' praise. The 20 year development of "San Di Ou", from small to large, from weak to strong, from OEM service to independent brand, focusing on the development, production and sale of high-end cashmere, is a microcosm of the development of Pu's sweater industry.

Another highlight of the Expo is the combination of economy and culture. The opening ceremony of the "Pai yuan" painting exhibition and the first album of painting were also opened during the Expo. The activity collected more than 50 outstanding works of female artists in Tongxiang. The works were based on "Pu Yuan" as the theme and material, highlighting the economic, social and cultural development of Pu Yuan, and highlighted the charm of Pu Yuan as a famous sweater city in China and a millennium old town.

As an important part of this fair, "Xiao De in my family" family talent competition has been screened through different levels. The participating families from different towns and streets in Tongxiang have competed with the featured theatrical programs that are carefully arranged, so that the audience can feel the harmonious and happy atmosphere.