Online Store Taxes Hurt C2C, Happy B2C

　　 The rain is coming and the wind is blowing all over the building.

On May 30, the industry heard that e-commerce online stores would be subject to a 5% business tax, which was like dropping an atomic bomb in the e-commerce industry.

A few days ago, the reporter asked Liu Hongliang, Director of the Marketing Department of the State Administration for Industry and Commerce, Jia Kang, Director of the Institute of Financial Science of the Ministry of Finance, Liu Shangxi, Deputy Director of the Institute of Financial Science of the Ministry of Finance, and others about this matter. But perhaps based on the sensitivity of the topic itself, the above people basically responded with "ignorance".

If the rumor is true, Alibaba The C2C system in ecology will probably become a key tax collection area.

　 It is unlikely to levy within the year/

During this year's "two sessions", Zhang Dongdong, Chairman of Suning Cloud Commerce, and Wang Tian, Chairman of Hunan Bubugao Commercial Chain, called for a tax on online store transactions.

Zhang Dongdong explained that due to the rapid development of e-commerce, the corresponding supporting measures failed to keep up, which directly led to about half of the annual transaction volume being outside the law. At the same time, the emergence of non registered business, non tax sales, counterfeit products and other phenomena in the e-commerce industry has brought an unfair competitive environment to the industry, which is not conducive to the healthy and sustainable development of the industry. It is suggested that industry and commerce, quality inspection and other relevant departments should strengthen the management of product quality supervision, intellectual property protection, and reasonable taxation.

　 At one time, Online store taxation The topic has set off several tongue wars in the e-commerce industry and even in the society.

According to the relevant media, citing sources, the matter of domestic online store taxation has entered the countdown, and relevant ministries and commissions have begun to discuss specific tax collection measures, which may formally levy a 5% business tax on online stores within the year.

Earlier, some media disclosed that at a secret meeting held in Beijing in March this year, the Ministry of Commerce and the Ministry of Finance asked investment institutions with experience in e-commerce investment for specific methods of tax collection.

　　 All kinds of signals seem to indicate that the online store taxation process is unstoppable.

Recently, the reporter asked Liu Hongliang, Director of the Marketing Department of the State Administration for Industry and Commerce, Jia Kang, Director of the Institute of Financial Science of the Ministry of Finance, Liu Shangxi, Deputy Director of the Institute of Financial Science of the Ministry of Finance, and others about this matter. But perhaps based on the sensitivity of the topic itself, the above relevant people basically responded with "ignorance".

In response to this phenomenon, some insiders analyzed with reporters that these people kept silent about this matter, which may be mainly due to two reasons: first, the tax issue is still under discussion, and it is inappropriate to disclose the information in advance before the government has announced it; Another reason may be that there are still different voices in the discussion of online store tax collection, and the specific related matters are still uncertain, so it is not convenient to comment.

The Measures for the Management of Online Invoices, which came into effect on April 1, was once considered as a precursor to the taxation of e-commerce.

On April 15, the Notice on Further Promoting the Healthy and Rapid Development of E-Commerce jointly issued by 13 departments including the National Development and Reform Commission and the Ministry of Finance also mentioned e-commerce taxation again.

Li Chengdong, an independent analyst in the e-commerce industry, told reporters that online store tax collection has become an irresistible trend, and the difference is only a matter of earlier or later time.

However, Li Chengdong pointed out that "it is estimated that the state will not implement relevant policies within this year, because the taxation of online stores still needs a period of investigation, research, listening to social opinions, and also needs to try out, feedback and other processes, which will be fully promoted after the experiment is mature."

An insider engaged in work related to the tax industry on the Internet told the reporter that if the country really taxes online stores, it may establish a special online tax monitoring center to connect the comprehensive tax collection and management system, internal invoice management system and online transaction platform, and obtain the real online transaction data of online store operators, Each transaction can be well documented, so as to collect all taxes receivable.

　 yes B2C The website will be obviously good/

At present, mainstream B2C websites such as Tmall and JD are normal tax payment platforms among e-commerce websites in China. At present, the e-commerce taxation mentioned mainly targets the group represented by a large number of small and medium-sized C2C sellers on Taobao.

In this regard, there are two different views in the industry, which are mainly based on their own interests.

The group with offline traditional retail sellers as its main business basically agrees with online store taxation matters, such as Suning. However, e-commerce companies mainly engaged in online e-commerce hold reservations or disapprove of this move.

Another point of view is that it is too hasty to tax online stores now. At present, we should "release water to raise fish", and tax most small and medium-sized online stores after they have certain risk resistance. In addition, some people oppose to tax online stores from the perspective of social employment. This view holds that a large number of online stores have solved the employment of a considerable number of people. In the context of the current employment situation in China, taxing online stores may lead to the closure of many online stores, thus reducing the digestion ability of this field to social employment.

The proponents believe that if only the entity is taxed for a long time, rather than online stores, it may eventually lead to a large number of physical stores closing down.

If the taxation matters are implemented, Taobao, the leader in China's C2C field, may become a key area.

Data shows that in 2012, Taobao and Tmall achieved a turnover of more than one trillion yuan, of which Tmall's turnover was about 200 billion yuan, and conservatively estimated Taobao's turnover was about 800 billion yuan. If we do not calculate the amount of tax deduction or exemption, but roughly calculate the amount of 5% tax, the businesses on Taobao will increase the tax cost by nearly 40 billion yuan a year.

The above industry insiders engaged in work related to the tax industry pointed out that if the state taxes online stores, it will bring some operational risks to Taobao and small and medium-sized sellers. "The first is some stores with irregular supply channels. If they want to levy taxes, they must first issue relevant invoices, which is difficult for some shopkeepers to do. In addition, it is unclear whether the tax on online stores will go back to the time when the first order was generated. If so, many online stores will not earn enough money to pay taxes. Once this policy is implemented, it will be obviously good for Suning and other B2C websites.