Nanhai Health Care And Other Functional Shoes Are Favored

In 2013, the first China (Guangzhou) shoes At the bag leather Expo, Nanhai footwear industry launched a group attack, health care and other functional footwear products were favored by merchants. Due to the lack of market share of shoes in Nanhai, the proportion of domestic brands has risen.

　　 Health care and other functional shoes are favored

At the first China (Guangzhou) shoe bag and leather goods Expo in 2013, the red Xiangyun design "Chinese style" booth was very eye-catching, and the "Nanhai shoes industry" logo and logo were even more obvious. Nanhai shoe enterprises held a group to participate in the exhibition. A variety of new shoe products were introduced, and the new main products attracted many merchants.

At the exhibition site, an experimental instrument attracted the attention of many merchants. The instrument was connected to the sole of the shoe through a soft plastic tube. Every time the instrument pressed the sole of the shoe, the other end of the hose "spits out" a string of bubbles. This is a new health care functional shoe released by Nanhai Quanyi health care products Technology Co., Ltd. Zha Fangchun, chairman of the company, told reporters that the product is integrated with patented technology, and each shoe has "air inlet" on the sole, which realizes the air permeability of the shoes and has the health care function. On the first day of the exhibition, the shoes attracted many customers and reached a number of cooperation intentions.

The reporter learned from the exhibition that "functional" products were the most popular products in the shoe industry this year, and the functional shoes such as health care, waterproof, and cold proof launched by Nanhai shoe enterprises had the best market response.

　　 Exports in the first quarter were the same as last year

Although the orders of some exhibitors were optimistic, the overall situation of Nanhai footwear industry was not optimistic. In the first quarter of this year, the total export trade of South China Sea shoes reached US $100.68 million, a year-on-year increase of only 0.1%, which was basically the same as last year. Lin Jianyi, Secretary General of Nanhai shoe industry association, told reporters that under the influence of various factors, such as the rise of enterprise labor cost, material cost and RMB exchange rate appreciation, the profit of shoe industry enterprises is becoming thinner and thinner, and enterprises are facing great pressure.

In addition, important changes have taken place in the footwear export market. Europe has always been the most important export market of shoes industry in South China Sea. In recent years, the European debt crisis has depressed the whole European and American markets and reduced the orders of enterprises. In contrast, the Middle East, Eastern Europe, Central Europe, Africa and other markets are still good.

　　 Create a brand and increase domestic sales by 20%

The reporter learned that there are more than 1000 shoe enterprises in Nanhai, accounting for one tenth of the province's footwear industry. Nanhai's finished shoes are mainly medium and high-end men's shoes, which have been exported for about 80%. In recent years, due to the sluggish export market, Nanhai footwear industry has turned to develop domestic market. At present, the export proportion has been adjusted from 80% in the past to 60%.

In order to explore the domestic market, more and more shoe enterprises in Nanhai began to develop their own brands. Zha Fangchun told reporters that Nanhai Quanyi health care products Technology Co., Ltd. has been specialized in shoemaking equipment for more than ten years. In recent years, the market environment is not optimistic, and enterprises began to pay attention to R & D and develop health-care functional shoes. The annual R & D investment accounts for about 30% of the total investment of the enterprise. At present, it has three patented products and is committed to building its own brand "aikewen". Similarly, Nanhai Xingren Trading Co., Ltd. created its own brand two years ago, and its relevant person in charge told reporters that the annual investment ratio of R & D and production is 37.

Xu Meizhi, vice president of Nanhai shoe industry association, said that in the past, most of Nanhai footwear industry was satisfied with OEM production, with weak brand awareness and relatively few independent brands. In recent years, the overall level of Nanhai footwear industry has been greatly improved. On the one hand, it has developed into high-end and high-end products, and on the other hand, it has extended to the downstream Shoe machine And shoe materials have been well developed, forming a complete industrial chain cluster. Xu Meizhi said that the advantage of Nanhai shoe industry lies in its strong competitiveness in the industrial chain. The association will continue to guide enterprises to improve the added value of products, create their own brands and establish terminal channels through group work.