INTREX Signing Ceremony For Sino British Collaborative Innovation Project

< p > attending the signing ceremony was Zhang Jing, director of higher education project of the cultural and Educational Department of the British Embassy, Zhang Yue, British Embassy's project evaluation manager, Zhou Xiang, senior official of the higher education project of the British Consulate General's culture and education department, Zhejiang's < a target= "_blank" href= "http:// www.91se91.com/" > textile < /a > a target= "_blank", "_blank", "clothing", "dress less than", Dean of Career Technical College Wang Meizhen, Dean of Zhejiang Textile and Fashion College Fashion Academy Zhang Fuliang, etc.

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< p > the project is co operated by Zhejiang textile "a href=" http://www.91se91.com/news/index_c.asp "> dress Career Technical College" /a ", Ningbo Bai Hong garment industry Co., Ltd. and British Consulate culture and education branch.

Students from 5 universities in the United Kingdom and students from Zhejiang Textile and Fashion College will work together to create innovative designs based on INTREX's market positioning and brand style.

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< p > the project will complete the 2014 spring and summer series product development in 6 months, and will be released in 2013 when Ningbo international a href= "http://www.91se91.com/" > dress Festival < /a >.

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In these works, INTREX will give some reward to the works selected by INTREX. Meanwhile, Ningbo Bai Hong garment industry Co., Ltd. will also become the practice base of a href= "http://www.91se91.com/" > Zhejiang textile < /a > clothing Career Technical College to Chinese students.

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According to the reporter, in this era, even the trend of the stage is branded with the "Chinese imprint" era, our clothing brand has not found a way to communicate with the international design, has not created a generally accepted lifestyle of P.

Let us once proud of "made in China" should not produce more self-confidence to make some breakthroughs, so that our industry can add some glittering "smart" aura? < /p >

< p > Zhang Fuliang gave a brief explanation on the preliminary cooperation process of this signing. He thought: when the Ningbo garment industry stepped into the critical moment of fashion upgrading, the academics should integrate into the fashion industry in Ningbo in a timely manner.

The Fashion Institute of Zhejiang Textile and Fashion College jointly innovated the design concept of INTREX, and jointly built INTREX original DNA with school enterprise, Sino British multi party collaborative mode. Not only will it enhance the fashion and recognition of products, but also contribute to the better pformation of design talents to < a href = http://www.91se91.com/ > Ningbo garment /a > industry.

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< p > as a brand that has always adhered to original design, INTREX has always maintained "unremitting pursuit of quality, innovation and good life". At the same time, the requirements for details are as rigorous and meticulous as British gentlemen, ensuring that the quality of garments is standing on the same line with international brands.

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Zhu Shuchuan, general manager of P INTREX brand, told reporters: "the fashion industry is not a field that can easily survive. It often needs innovation and needs to be changed.

Under such circumstances, the bottleneck of talent becomes a problem.

Chinese brands lack quantity, but the quality of ideas and capabilities.

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< p > in Zhu Shuchuan's view, the most important thing to succeed in building a brand is precise brand positioning and unique product style.

At present, the subdivision of garment industry is obvious. Accurate product positioning is the prerequisite for successful marketing.

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< p > according to him, the design team of INTREX is made up of the new a target= "_blank" href= "http://www.91se91.com/" and the designer < /a >. The team is led and led by the London costume master, and makes a unique design for the quality, service, price and image of the product according to the consumer demand of the target customers.

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< p > is different from the brand name of the general brand in China. < a href= "http://www.91se91.com/" > INTREX's clothing < /a > with its naturally restrained tone, retro refined style, cotton and hemp wool special materials and high recognition brand characteristics, it emits its own light in a large number of famous brands.

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< p > INTREX strong original British retro wind, the pursuit of high-quality details, reflects the pursuit of refined and restrained quality of life, is the infinite yearning for the most real self, and is a thirst for true self in the city.

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< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt"; layout-grid-mode: both; mso-layout-grid-align: Auto ">", "" song "," song and song style; "

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Less than p years ago, 13 experts in textile and clothing industry from 12 famous universities in the United Kingdom were invited to attend the Sino British cooperation seminar on higher education at the invitation of the Ningbo Municipal Bureau of education.

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< p > they have carried out extensive technical exchanges and cooperation with the responsible persons of over 20 universities in Ningbo and more than 80 representatives of more than 30 textile and garment enterprises.

The purpose of the negotiations is to achieve comprehensive cooperation between government, universities and enterprises through education projects in the process of internationalization of education, and to establish long-term and effective partnership.

This time, the signing of INTREX Original Design Conference cooperation agreement can be said to be natural.

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< p > industrial relations network is a network relationship between overseas high-level talents and local industrial enterprises, industry associations, and industrial alliances.

Therefore, if the overseas high-level talents in Colleges and universities can embed the local industrial relations network, they will not only contribute to the pformation of their scientific research achievements, but also effectively promote the cooperation of industry, University and Research Institute, which is of great significance for realizing their own value.

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In addition, China's < a href= "http://www.91se91.com/" > garment industry < /a > is in the stage of brand pformation. At the important juncture of pformation and upgrading, < a href= "http://www.91se91.com/" > garment enterprises "/a" has begun to increase the added value of products through upgrading the design level and innovation drive, highlighting the difference of brand style.

At the same time, the biggest challenge facing the Chinese clothing profession is to seamlessly link up with the market demand. How to make the direction of education closely linked with market demand and change at any time with the market trend is a pressing problem for professional colleges and universities.

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In the < p > industry and Research Institute, the "learning" is the upstream. The independent innovation product is often the result of the lab test and the principle type. The "production" is the downstream, the key is to make the "research" real, only to have a solid foundation for "learning" and "production" together.

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