Men's Professional Shopping Guide Potential Shopping Website Launched Innovative Mode

Men's professional shopping website has greater potential.

In recent years, social networking has become a hot topic in the Internet industry. From vertical media, social networking sites, micro-blog, etc., to provide marketing services for e-commerce enterprises by means of traffic advantages, to create active new and old users, such as blogs, micro-blog, forums, etc., to e-commerce stars, and then to the emergence of "beauty", mogujie.com and other professional positioning in shopping and sharing communities. Community oriented shopping website is based on shopping and goods sharing, which constitutes the relationship between people, people and goods, and is divided into revenue patterns based on Taobao. But most of the users are girls, so most of their functions are designed on the basis of girls' enjoyment and sharing.

Beauty says, Mogujie.com The rapid rise of the community oriented shopping website has activated the shopping guide market red sea. The wheat field pushes mother to child child shopping to share the shopping guide of the community baby and LC style network. The corresponding vertical shopping guide stations have arisen, and the competition is intense. Simple mode replication has made it difficult to get a share in the shopping website, so it is easy to catch the net and aim at the men's clothing market, and introduce the private collocator into the buying experience. We provide customers with value by relying on customer service network consulting services and guidance.

First of all, the share of men's online shopping market is no less than that of women. According to official data of Taobao, the online shopping market has a consumption quota of around 8 billion yuan per month, and there is basically no help for men to buy clothes. Secondly, the rapid rise of beauty and mogujie.com over the past two years has paved the way for the shopping website. According to market rules, men's clothing will generally follow the development of women's wear, which is the second year of women's clothing shopping development, and men's shopping guide will also follow development. In the positioning of the men's clothing market, the private collocs will be introduced into the shopping process according to the characteristics of men's shopping. The fashion buyers and star collocs will meticulously mix different users, and there will be shoppers who will conduct reviews according to the costumes. As for the idea of this model, Chen Jun, founder of easy network, said: "the shopping guide website is bound to develop in the direction of professional matching in order to meet the growing demand of users. Our idea is to enlarge and populate the professional dress matching services, so that men can buy the clothes that suit their needs without shopping."

Men in Clothing consumption There are generally the following characteristics: first, lack of interest or time for shopping; second, there is demand for decent dress but not good at dress matching; third, women prefer to dress for men in their own way. Therefore, combining the concept of private collocates with men's shopping guide website can better stimulate men's shopping needs and explore the purchasing power potential of men.

Online graph flow line push down customization

Regardless of which website, user traffic is in a strategic position. Turning free traffic into profitable profits is one of the core profit models of e-commerce websites. The online sales profit of the shopping guide website is also profitable in addition to the traffic fee.

　　 Shopping guide website Online transaction services, users need to click on the goods to enter the corresponding online shop to complete the purchase. "It is easy to make use of its own men's clothing services to collect customers and provide orders to other e-commerce websites, so as to collect profits from the owners in the form of traffic charges, and collect fees based on the browsing traffic for merchants. When the traffic volume reaches a certain level, a discount mode is provided to merchants' traffic packages, including two kinds of monthly packages and package traffic. Under this mode, income and cost are not directly related to each other, and have obvious marginal effects. Chen Jun said. Generally speaking, men's clothing purchases are significantly different from that of women. Men are more concerned with clothing brands and texture than fashion styles and diversification. In response, Chen Jun said: "easy to choose only with well-known brands, well-known online shops and small businesses with taste. At the same time, according to the preliminary investigation of the website, Yi Gang will select suitable clothing for consumers or consumers from the products of the cooperative merchants. Through this way, we can scientifically narrow the range of users' choice, reduce the barriers of consumers' choice, and increase their shopping comfort.

The purpose of buying clothes for men is very strong, which is not suitable for the social oriented shopping guide mode. The professional clothing matching service will be the inevitable trend of e-commerce in the future. At the same time, while developing online business in traditional industries, e-commerce can also seek to develop under the line, and achieve profits through online and offline integration. In this regard, it is easy to build a net profit model with private customization as the core.

By assigning the brand to match, the clothing will be delivered to the door, and a partnership can be reached with the specific merchants to get the goods sold at a lower price, and the profit can be obtained through product sale and cost difference, and the service charge will be charged to consumers. While the collocs accompany shopping, they provide on-site help and consulting services to customers. During the whole period, they can purchase at most two business circles to help customers select satisfactory clothes. On line, it also expands the advanced customization service. It is a fashion star collocation teacher for many stars (such as Kumi Koda, Gao Yuanyuan, Yang Lan, etc.).

Beauty, mogujie.com and rice discount are so much more focused on shopping websites shared by the community that it is difficult to integrate offline. The introduction of men's collocation to shopping behavior is easy to develop offline business. The innovation advantage of easy network is to hire a famous collocation teacher in the fashion circle, and develop private customized and advanced customization business under the line. This also fits the characteristics of men's not shopping and shopping accurately.