Innovation Is The Soul Of Textile Fabric Brand Building.

< p > < strong > "do the best if you want to do it."

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< p > "in the future, we will cooperate with more brand customers."

Now we have large scale cooperation with duck, red bean and other brands.

We will visit more international down garments, sports a target= "_blank" href= "http://www.91se91.com/", "clothing /a" industry's big brands, and push Longfeng's high-end products to their vision.

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< p > 2002, it became one of the few enterprises in Jinjiang in the second year of the founding of the "a target=" _blank "href=" http://www.91se91.com/ "textile" /a ", creating the" Longfeng "speed of Jinjiang textile industry. In 2010, it was awarded the" China nylon new material industry first "Title by the China Chemical Fiber Industry Association, and became the leader of new nylon material.

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< p > enterprise can not leave the intensive cultivation on the one hand, and more importantly, the ambition of the leader.

Without progress, there is no development, no development, prosperity and prosperity.

From alone to Philippines to take refuge in relatives, to go home to engage in wholesale clothing trade, and then to start their own company, Shi Tian Fu shines on the courage to dare to do the spirit of doing solid work.

"The first pot of gold" often reflects these qualities distinctly.

Shi Tian Fu started in Shishi to do "a href=" http://www.91se91.com/news/index_c.asp "clothing wholesale > /a" trade.

At that time, faced with the situation of no one's relatives, he tried many ways.

As long as he can open the market, he will do everything when he apprenticeship and put up a stall.

In order to save logistics costs for customers, he even opened a container truck in person.

Beyond the ordinary people's efforts and persistence, he has become a good player in clothing marketing.

At that time, the opening of Hongkong dragon Taixing Trading Co. has already implied the ambition of Shi Tian Fu to become bigger and stronger. The accumulation of management and customer resources has laid a groundwork for the long-term development.

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< p > perhaps some people are born to know how to make their inner beliefs blossom and bear fruit. Of course, they not only have to bear the grinding of labor hardships, but also an important aspect to identify business opportunities and find ways to achieve them.

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During the period from 1997 to 2000, Shi Tian Fu went to South Korea, Japan, Taiwan, China and other places for field visits in P.

He found that there is a certain gap between mainland textile enterprises and international counterparts in terms of production scale and product quality.

An important reason is that technology and equipment are seriously lagging behind.

With more than 10 years of experience in clothing sales, Shi Tian Fu is sensitive to the fact that the gap is the opportunity.

So, in January 2001, Longfeng Textile Co., Ltd., the first subsidiary of dragon Taixing trade, was founded, which is the predecessor of Longfeng textile technology.

Shi Tian Fu knows that business opportunities lie in high quality, and puts forward the development concept of "do the best and do the best", and has purchased a large number of Japanese Tsuda Ko looms, which is the most advanced water jet loom in the world.

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The deep connection between < p > < < a href= > http://www.91se91.com/news/ > nylon > /a > also begins with Shi Tian Fu's keen observation and long term obsession in textile fabric circles.

Shi Tian Fu recalled that during a trip on a square, he found that the bustling crowd wore sportswear, some wore casual clothes, others wore jackets, and all kinds of bags were carried on their hands, and these different clothes and suitcases actually used a fabric called nylon.

"If I only make nylon..."

The idea came out in the mind of Shi Tian Fu, but he did not act hastily.

Shi Tian Fu thinks very clearly: on the one hand, due to the difficulty and high threshold of nylon fabric production, there are not many enterprises that focus on high-end nylon production in China. On the other hand, the market demand for nylon is increasing in recent years.

On the basis of extensive research, Shi Tian Fu believes that there is still much room for development in the high-end nylon market.

"Do the best if you want to."

He knows that this sentence has its own business opportunities.

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< p > < strong > innovation is the soul of brand < /strong > < /p >.

< p > for textile fabric enterprises, brand will always depend on products and downstream partners.

Shi Tian Fu's brand "moat" is built from these two aspects.

First of all, he made full use of the technical resources at hand, so that the R & D team of the company began to develop high quality new products with unique characteristics, breaking the low profit dilemma of the textile industry.

At the same time, Shi Tian Fu actively integrated value chain, so that Longfeng textile technology and brand customers closely integrated into a whole.

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< p > 2006, Longfeng weaving was renamed Longfeng Textile Science and technology, and the R & D center was set up.

To support technological innovation, Shi Tian Fu decided to allocate funds from sales revenue to new product development every year, and demanded that the R & D center should use up the money.

R & D needs high-quality talents, Shi Tian Fu seeks talents, often personally invites and invites, with sincerity to influence each other.

In order to understand the first-hand popular information in a more timely fashion, Longfeng textile technology has set up a development and Design Institute in the fashion capital of Hongkong.

Not only that, in order to better promote product innovation, Shi Tian Fu has also led many R & D personnel to Europe and Japan to learn and learn about the international advanced fabric manufacturing process.

At the same time, Shi Tian Fu asked the enterprise to establish the property right confirmation and the related incentive system. The Dragon feng people had the inexhaustible innovation power, and felt the value of innovation.

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< p > is the high-end quality and solid innovation. The R & D capability of Longfeng a href= "http://www.91se91.com" > textile technology < /a > has been recognized by the industry. For many years, it has been appraised by the China Textile Information Center and the national textile product development center as the finalists of China's popular fabrics.

It is precisely because of this, Bosideng textile giant also delivered olive branch.

The meeting with Gao Dekang, President of Bosideng, has also strengthened the line of independent research and development of Longfeng textile technology.

"When we met, we talked for about 30 minutes. He did not say how to cooperate at the same time. Instead, he talked about how to make better use of the high-tech a target=" _blank "href=" http:// www.91se91.com/ "," cloth /a ".

Now we have established a strategic partnership with Bosideng. "

Shi Tian Fu recalled.

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"P" wins big customers. With innovative products and excellent service, the brand will also open up more territory.

"Cooperation with Bosideng is just the beginning."

Shi Tian Fu said, "in the future, we will cooperate with more brand customers."

Now we have large scale cooperation with duck, red bean and other brands.

We will visit more international brands such as a href= "http://www.91se91.com", down coat /a, a href= http://www.91se91.com, sportswear /a, and introduce the high-end products of Longfeng to their vision.

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