"Tie King" Ceng Xianzi: The World Of Goldlion Tie Men

< p > 1934, Ceng Xianzi was born in a poor peasant family in Meixian, Guangdong province.

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Less than p years of war and famine made the days of Zeng family more and more sad.

In order to maintain his family's life, his father had to leave his hometown and go to Nanyang, and finally settled in Bangkok, Thailand, to become a small businessman.

Ceng Xianzi grew up in Meixian and suffered from childhood.

Until the founding of new China, the state and local governments gave Ceng Xianzi an appropriate care, from secondary school to university, and Ceng Xianzi enjoyed the stipend.

Ceng Xianzi cherished the hard won study opportunity, studied hard and completed his study successfully. In 1961, after graduating from Zhongshan University, he was assigned to the Guangzhou branch of the Chinese Academy of Sciences.

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< p > 1963, Ceng Xianzi made a living from Guangdong to Hongkong, and soon went to Thailand to have a family reunion.

In the first few years of living abroad, Ceng Xianzi had to abandon his profession of studying for many years, followed by his uncle and brother in a small business.

Ceng Xianzi's brother is the owner of a family tie shop.

Ceng Xianzi first came into contact with necktie production and sales from here.

But the size of his brother's tie shop is too small, and there is no development prospect. It is difficult for Ceng Xianzi, who is ambitious and ambitious.

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< p > Ceng Xianzi began to seek new path of development.

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< p > 1968, Ceng Xianzi came to Hongkong again with his mother, wife and 3 children.

At first they could only stay at their aunt's house.

Later, my uncle remitted some money from Thailand. He deducted the cost of the Spring Festival from the money and the cost of renting the house.

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< p > Hongkong is always a competitive place.

Everyone is dreaming of making a fortune. However, those who can really get rich are just as few as /p!

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< p > Ceng Xianzi inquired into the information in the commercial circles, analyzed the quotations, seized opportunities from commodity showcases, TV advertisements and street gossip, and chose his own breakthrough.

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< p > he finally chose his tie.

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< p > tie is a kind of ornament with a long history.

According to experts, in the Mausoleum of the First Qin Emperor Terracotta Army, the neck of the sergeant is the first tie in China, which has been around for more than 2000 years.

Europeans used ties around seventeenth Century, when soldiers in Rome liked to wear necktie ornaments around their necks.

It was not until the French king Louis Xiv world formally declared that the tie was a noble symbol that made the necktie a part of clothing.

As time goes on, necktie has been greatly improved and developed in terms of system, style, color and so on.

Entering the twentieth Century, tie and suit are interdependent. It is an indispensable part of expressing men's demeanor.

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In the middle of 60s, in the middle of 60s, Hongkong was influenced by the fashion trend of the world. Western-style clothes were popular. Whether they were dignitaries or civilians, they used suits as formal occasions, and even tattered people could have a cheap suit.

Hongkong people not only wear their neckties, but also express their personality, manners and temperament. In daily social activities, necktie is often regarded as the best gift.

Ceng Xianzi also found that most of the ties in Hongkong were imported from abroad, and the local tie industry was still very weak.

He silently calculated in his mind that if Hongkong had 4 million people, each person had a suit and a tie, the sales of the necktie would be very impressive! < /p >

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< p > Ceng Xianzi decided to produce neckties for 4 million Hongkong people.

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< p >, but this is Ceng Xianzi's wishful thinking decision.

At that time, the merciless fact was that Ceng Xianzi had only 6000 Hong Kong dollars in his hands, and everything in his necktie still existed in his beautiful imagination.

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< p > Ceng Xianzi won the support of his mother and wife, and immediately put his plan into practice.

He had seen the general situation of necktie production in his brother's small tie shop, and now began preparations.

Without a factory building, he would rent two of his house, make a shop in front and make a living in the back.

Without tools, he bought a butterfly sewing machine.

Without a worker, he did it himself.

Ceng Xianzi's "artificial factory" was born.

He set himself the goal of producing and selling 5 dozen (12 dozen) ties every day, because only in this way can he get enough profits to maintain his family's life! < /p >

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P, however, fate has no compassion for Ceng Xianzi.

Ceng Xianzi worked hard day and night, buying materials, designing his own, tailoring himself, sewing himself, ironing and packaging himself, almost invested in his only 6000 Hong Kong dollars, produced the first ties, and sold himself to stores, but I didn't expect people to make necktie to Ceng Xianzi, not to buy or even to look at it.

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< p > it's not easy. The manager of a shop agreed to take a look at his tie.

But the price he quoted was simply Ceng Xianzi's no profit.

Ceng Xianzi certainly didn't want to sell.

The manager pointed out the imported brand ties to his office in Ceng Xianzi's shop. Compared to that, Ceng Xianzi's necktie was low in cost, simple in style and dark in color.

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< p > Ceng Xianzi was greatly shocked.

He realized that he thought from the subjective imagination that the cheap tie with lower production grade would be easier to enter the market. He proved wrong.

It is not surprising that, in today's social life, the most popular is, of course, the name brand.

No matter sports, singing, movie...

People worship "name" stars! < /p >

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< p > 6000 yuan has paid the tuition fee and learned a lesson: if we want to enter the market, we must produce high-grade brand products.

Ceng Xianzi was not discouraged. He did not hesitate to sell the products that he spent a lot of effort on to the street stalls, then bought several foreign famous brand ties, and dissected them seriously.

Zeng Xian Zi, who has observed many specimens under microscope, is carefully observing another microcosmic world at this time.

From the needlework, the stroke patterns and the wisp of materials, he painstakingly studied the mystery of the famous brand ties abroad and looked for his famous brand road.

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< p > the enlargement of the field of vision makes Ceng Xianzi surprised to find that the little necktie contains so much knowledge, and it is also a colorful world.

Necktie and suit matching constitute the overall beauty of clothing.

The styles of the neckties were mostly orthodox neckties in Europe and America. However, as the hobbies of the wearers became increasingly diverse, many new neckties were also born on the basis of orthodox ties.

The quality of necktie fabrics is a necessary condition for making high-grade neckties. There are two kinds of wool and silk fabrics. The fabric of Western European countries is the best and the top one is French.

The color of tie reflects the personality of the wearer and reflects the aesthetic taste of different nationalities and different countries.

For example, introverts love colors and are reserved, while the exposed ones love bright and warm. The French avoid the red, white and blue tie. The Arabs turn a blind eye to the green, while the Dutch disdain the orange tie.

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In short, in the end, the new trend of leading the world tie was Europe and the United States. If we wanted to create a famous tie, we should dare to compare with the European and American products. P

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< p > Ceng Xianzi bought a batch of French fabrics at high price, took foreign famous tie as specimen, added his own design plan, and made 4 new ties carefully.

He mixed his tie and several foreign brand ties and asked a necktie expert to identify him.

The connoisseur seemed to admit that it was all imported products.

He affirmed, "I know in Hongkong's necktie industry, like this exquisite fabric, exquisite workmanship, fashionable style and high quality necktie, of course, only foreign countries can produce it!" < /p >

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Ceng Xianzi P had the bottom of his mind and told him that those ties were made by himself, so that the superstitious foreign expert was stunned.

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Ceng Xianzi's surprise is that although the quality of his products is much inferior to that of the imported necktie, the sales are still not ideal, especially for some large stores, but still unwilling to accept his products. P

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