National Sports Consumption Reduction Sports Brand Encounter Cold Bench

< p > Mr. Chen wants to buy a sports suit for his son in high school. He and his wife go to several domestic sports a target= "_blank" href= "http://www.91se91.com/" > clothing /a store, and find that compared with the previous years, although the sales promotion is increasing, the students are not optimistic, and the customers do not have much.

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"P >" looks like Yongkang merchants have also been affected! "Mr. Chen said that he learned from the media that in recent two years, the sales performance of several major domestic sports brands are declining, and that the 2013 will face a more severe test.

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< p > recently, the reporter interviewed some domestic sportswear brand operators in our city.

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< p > stores generally feel that business is difficult to encounter. < /p >

"P!" business is hard to do! "Old brand" Lining, "owner of the store", Mr. Lee, has come straight to the point and sighs that he has been doing this business for more than 10 years. In recent years, business has become more and more difficult. Especially since the second half of last year, business has become even more light. Although there is no detailed calculation, the sales volume is estimated to be about 20% lower than that of the same period last year.

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< p > Mr. Li said that when the business flourishing, there were 6 stores, and now the "Lining" brand has been reduced to 4, and the other 2 households have been making women's wear brands.

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< p > reporter survey found that business is hard to do much more than Lining "family."

Business is not very good, especially since last year, and fewer people have bought it! "Said a saleswoman in a domestic sports brand store in Nanyuan road.

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P, another Nanyuan brand owner, also said that sales were down by half this year compared with the same period in previous years, especially since the second half of last year.

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"P", "Anta" brand store owner Mr. Kong said, in the past two years, sales have indeed declined, and the storefront has also been reduced from 8 to 7. Fortunately, the overall situation is still a virtuous circle.

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< p > it is understood that our domestic sports brand market, like many other cities in the country, sprang up in the 90s of last century. Because the market was still in a blank period at that time, under the circumstances of the general manufacturers doing OEM and OEM, all kinds of sports brands succeeded in grabbing landings, and the sale situation could be used as "brilliant" two words.

Some old operators in our city say, "as long as they are stocking, they can make money. There is no problem of inventory at all.

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< p > according to statistics, at present, there are more than 10 domestic sports brands such as Lining, Jordan, PEAK, Anta, noble bird, Hongxing Erke and del Hui.

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< p > the loss of fixed consumer groups is in danger. < /p >

< p > T-shirt 29 yuan, sports < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > 39 yuan...

"Opening some homemade sports brand sale page, the discount range of sports shoes and clothing sold in various markets is below 50 percent off, and the discount of some special products is as low as 88% off. No wonder many netizens call" cabbage price ".

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"P >" one new 10 percent off sales, group buying 20 percent off or even lower.

But when some customers enter the shop, they shout that we are selling more.

"A salesperson in Shengli Street introduces that the pressure of sportswear inventory is large, and many new products are discounted on the market. Sales promotion has long been not limited to holidays, and the daily period is also being carried out. But as online shopping is booming, many customers begin to abandon physical stores and switch to Taobao online.

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"P >" do not know why, in the past few years, a group of fixed external customer groups are also decreasing, many of the old customers no longer come.

"Nanyuan road a store clerk said so.

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< p > Mr. Kong said that under the influence of the economic environment, many enterprises in recent two years had not achieved good results, and the number of migrant workers also decreased, resulting in the loss of a fixed number of tourists.

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< p > reporters interviewed more than 10 netizens randomly, and 7 of them answered: "they used to like domestic brands, but now they seldom wear sportswear, and buy some outdoor sports suits that combine leisure.

"They said that although the price of domestic brands is lower than that of the imported ones, the quality and style are inferior, and they can not wear several sets of sportswear a year.

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< p > it is understood that some people who originally liked to buy their products changed to other famous brands such as ADI and Nike with the growth of their age and consumption habits.

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< p > shopkeepers have indicated that factors such as the impact of online stores, the intensification of competition pressure, the rising operating costs, the reduction of fixed passenger sources and the changing trend of mass consumption are all the reasons for the cold spell of domestic sports brands.

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"P >" high inventory is the biggest problem of domestic sports brand, so solving inventory problem is the top priority of sports brand.

"Related industry analysts pointed out that in recent years, the blind expansion of stores and expansion of production capacity led to the embarrassment of the domestic sports brand industry finally falling into high inventory and low profits.

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