Business Opportunities In Big Size Clothing Stores

In the summer of P, many women changed into light and beautiful summer clothes. Some of the women who were full of shape were worried about their clothes that could not be bought.

However, their worries have become business opportunities in some people's eyes.

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< p > Tang Xueyan, female, 31 years old; Zhang Lili, female, 30 years old.

From 2006, in the north shore constellation of the pedestrian street of Jiangbei District, 1305 women's wear shops with big fruit and big yards were opened to the men's clothing store in Europe in March this year.

This week, a reporter interviewed two shopkeepers to reveal the business code of a href= "http://www.91se91.com/" target= "_blank".

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< p > Q= Chongqing evening news reporter < /p >

< p > A: Tang Xueyan < /p >

< p > B: Zhang Lili < /p >

< p > Q: the consumer positioning of the big size clothing store is very special. What are the fastidious shops? < /p >

< p > A: the most popular spirit.

It's the best place to shop in the places where customers visit and browse.

But fat people are very private. They don't like to try a href= "http://www.91se91.com/" target= "_blank" > clothes "/a" in the street store. Compared with office buildings, the office buildings are more secretive.

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< p > B: considering that the fat is limited, the scale of operation should not be too large, but the storefront can not be too narrow. If it is not fat customers, it will be difficult to turn around. The operating area will usually be controlled between 20 square meters and 30 square meters.

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< p > Q: your decoration is very special. Is it specially designed for the fat man? < /p >

< p > A: you see! The decoration of the big yard is also very particular.

Take our shop as an example, the layout is as simple as possible, and the wall clothing is recommended for this season. Hanging men's clothes and trousers are unified outward, so that customers can know their models for the first time.

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< p > the most important thing is lighting.

There are two kinds of lamps in our shop: warm lamps and spotlights.

Warm lamp light will not change the color of clothing, it is suitable for lighting up the clothes. The spotlight is bright and beautiful, and it can make the shop hall bright and bright.

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< p > Q: I heard that the fat people are very mansion. How do you expand the tourist source? < /p >

< p > B: the first one was founded in 2006 because of insufficient publicity, and it can only be described in cold and cheerless ways.

On the horizon, posting, QQ, SMS, micro-blog, leaflets, advertising and so on, any way that allows customers to know the existence of big shop, such as fat net, big code paste bar, online food store, and so on, there are a lot of fat patronage.

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< p > Q: large code is generally more old-fashioned, such as single color and dark color.

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< p > A: of course not. If there is a source, we can get candy color, Japanese and Japanese Wind dress, etc.

Men's wear also has many styles, such as blouses, casual wear and so on.

Take men's trousers for example. Trousers with a waist size of 2.5 feet to 4 feet have various styles such as leisure, jeans, shorts, trousers and so on.

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< p > Q: where does the source of goods come from? < /p >

< p > A: generally go to Guangzhou, Shenzhen or even Hongkong to scour goods; find some small clothing manufacturers to order, ask the other side to produce several large size styles, and look for foreign trade clothes. Foreigners are taller than Chinese people. Their clothes are more suitable for obese people, but the relative cost is higher.

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< p > Q: there are many interesting things about opening big yards. < /p >

< p > A: we are like a fairytale world. People weighing more than 100 kilograms can't feel fat here.

When customers come to the store, they are free to change clothes directly.

For example, "the men looked at us, we asked for dinner, for fear they were frightened" and so on.

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< p > Q: can you talk about profit? < /p >

< p > A: Men's wear is between 100 and 200 yuan, and members usually play 20 percent off, with profits ranging from 5% to 15%.

If it is new, the profit will reach 20%.

Generally, a fat person does not buy only one piece of clothing. He usually buys three or four pieces, even without asking the price.

Our strategy is small profits but quick turnover.

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< p > Q: besides two bosses, the attendants are all fat men. < /p >

< p > B: shop assistants are usually driven by fat men.

Fat people serve obese people. They are easy to balance mentally and increase opportunities for communication.

The smiling appearance and proper dressing of the shop assistants can also increase the confidence and intimacy of the fat person.

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< p > Q: how does a fat man dress better? < /p >

< p > A: first of all, choose the right size.

A lot of fat people think that buying small clothes will look small. Actually they will look more meat and let everyone's eyes on your meat.

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< p > secondly, fat should not wear black clothes, because fat is a fact, it can not be covered with black, and it is better to wear candy color.

As long as the match is good, it can also become a beautiful MM.

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< p > Q: many people want to open a big shop. What should we pay attention to? < /p >

< p > B:1, counterfeiting problem.

Nowadays, there are a lot of similar clothes on the market.

If the new model has not yet reached the peak season, it is better to hide the clothes so as not to be counterfeited.

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< p > 2, decoration time.

Every year in February, July and August are the off-season sales. It is better to shop in the off-season. When the decoration is completed, it will catch up with the selling season, which will help to start the first gun.

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< p > 3, inventory < a href= "http://www.91se91.com/news/index_f.asp" > clothing < /a >.

Clothing stores usually avoid the backlog of products and try to deal with seasonal clothing as quickly as possible.

In particular, wholesalers, even if they lose money, will not easily lead to inflow of capital and affect overall business.

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