China'S Cultural Brand Development Report 2013

< p > Chinese culture brand blue book "China culture brand development report (2013)" and the Chinese culture brand ranking were launched at the ninth Shenzhen cultural fair main venue.

The report selected 30 years of cultural brand, Huasheng online and Tian Zhou Culture two "Xiang" brand of cultural success.

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< p > the report was released by the Chinese culture industry brand research center of Central South University.

As the only professional research organization of cultural brand in China, the center has continuously launched 8 annual reports on Chinese cultural brands since 2006, and has released 282 cultural brands. Hunan satellite TV, Super Girls, Phoenix TV, Johnwoo, Liu Xiang, Hongkong Christie's, and the founding of the people's Republic of China have all made the list.

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Professor Ouyang Youquan, director of the Chinese culture industry brand research center of Central South University, released the report on Chinese cultural brand in 2013, including 1 General reports, 15 classified format reports and 30 selected brand reports in the year of P.

According to the general report, China's cultural industry has been on the upswing against the backdrop of the slowdown in the macro-economic development in 2012, and the cultural system has been moving towards the deepwater area, and the speed of cultural brand building has increased.

The report of 15 cultural brand formats focuses on the successful experience of various cultural brands and leading enterprises, and puts forward the development countermeasures accordingly.

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At the same time, the "China cultural brand development report (2013)" has selected and released 30 leading cultural brands in every category. The movie "P," the TV series "haunted The Legend of Zhen Huan", the online video Youku and the cultural heritage the Imperial Palace have been selected successfully.

The classified business report has made a macroscopic analysis of the overall situation and development trend of the 15 formats of the film industry, the television industry and the new media industry in 2012, analyzed the development rules of various industrial brands, and focused on the successful experiences of various cultural brands and leading enterprises, and put forward the development countermeasures accordingly.

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< p > it is understood that in order to maintain the credibility of the brand, the selection of Chinese cultural brands is all public welfare. The selected brands are selected according to their economic volume, annual performance, industry reputation, social impact and brand value. They are publicized and recommended after media recommendation, team research, expert review, network voting and publicity feedback.

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On the day of "P", the site also released the list of Chinese cultural brands in 2013.

The list ranked the top 15 cultural industries in film, TV, commercial and entertainment industries. There were 150 cultural brands in the list.

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