The Advantages And Risks Of Developing The Fashionable Production Line Of The Hit Show

< p > whenever entering the 22 point, I believe many viewers are waiting for the broadcast of the CCTV popular British TV drama "Don ton Manor".

The British drama, which is popular now, captured 10 million viewers in the first season in the UK and attracted about 4000000 of viewers in the United States. It is a guarantee of audience ratings all over the world.

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"P" not only that, but the fashion industry has also experienced a repetition of the "hot air" of the "Don ton Manor".

The Chinese beautiful and elegant "a target=" _blank "href=" http://www.91se91.com/ > dress > /a > exquisite and exquisite scenery are deeply fascinated by fans.

How many girls fantasize themselves in front of the TV set, wearing those simple and classical a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", or "copy" Lady Mary elegant and gentle image.

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The news from the executive producer, Gareth Neame, must be the fans' attention: P is planning to launch clothing, make-up, household goods, furniture and stationery series this year.

One day, if you want to decorate your bedroom like the play, or like a costume in it, but you want to wear it in your daily life, you can easily enjoy your shopping.

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< p > in fact, the hot British and American drama such as "Don ton Manor" takes advantage of the trend to develop the fashionable production line, which is the new trend of derivative products nowadays.

These British and American dramas make use of fans' love for the fashion of the show, or cooperate with the brand to launch the clothing series, or find their own clothing manufacturers to launch the fashion series. They seem to be another fashion production line.

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< p > < strong > the development line of the popular TV show < /strong > < /p >

< p > the mutual marketing between TV plays, movies and derivatives has a long history. Disney's classic animated Mickey Mouse and Donald Duck do not know how many children have lived in their childhood. A Mickey Mouse or Donald Duck doll has become the aspiration of many people in their childhood. This also makes the derivative toy widely spread on a large number of audiences.

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< p > however, the marriage between hit shows and fashion has never been so close.

In the past, the connection between TV drama and fashion was well known, that is, the existing clothing brands were implanted in the drama, and sex and the city became a popular brand such as Christian Louboutin.

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< p > this is quite a way of "dressing for others".

Later, the British and American drama obviously realized that such a way did not make full use of the strong fans' effect, so after the sex and the city, another fashion craze gossip girl was much smarter.

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< p > because the drama has fascinated a group of young people with its modern and street fashion sense. "Gossip girl" has collaborated with the British high street brand Miss Selfridge and Romeo &Juliet Couture to launch the fashion dress series based on the role of the drama.

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< p > do you still remember the Neal Caffrey, who has a good taste in the detective of the wonderful thief? The Matt Bomer of the flash buying website Gilt and Neal Caffrey has launched the men's wear series, and a series of inspirations come from the characters in the play.

There are star production partners, advertising mad men and the "Don ton Manor" that are being launched.

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"P > has rich experience in the field of entertainment marketing, and Liu Siru, who is now the founder and President of China's Filmworks studio, analyzed in an interview with reporters:" the hit shows and fashion can now be integrated so closely because the TV plays themselves are becoming more sophisticated and sophisticated, from the fashion elements of clothes, the use of scenery props to the setting of the whole light and shadow.

The drama itself has distinct characteristics of the times and fashion elements, so the derivation of fashion will become meaningful.

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< p > < strong > advantages and risks < /strong > < /p >

< p > the reasons for the development of many popular TV production lines are nothing but the use of fans effect to make the products sell with the drama itself. The fashion products can be more imaginative and cognitive to consumers through the display and interpretation of fashion products on TV, and then turn into real purchasing power, and the TV series itself is becoming more and more popular because of the fans' expectation of fashion.

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< p > Liu Siru believes that compared with the simple implantation in the past, the more innovative place of modern TV drama and fashion marriage lies in the systematic pformation of fashion products into people's real life.

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< p > this also requires that the TV dramas with strong sense of the times such as "Don ton Manor" can not simply move the costumes in the play to life, but also adapt to the needs of real life through proper design and improvement.

"The role of TV plays in the development of subsequent fashion production lines is more" inspiration ".

Liu Siru emphasized.

Inspired by this kind of inspiration, not only the drama group itself, but also those smart businesses, the inspiration of the Ralph Lauren's last season's women's wear comes from the "Don ton Manor".

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< p > compared to the marriage of movie and fashion, the advantage of the hit show is that the time of broadcasting is longer. Usually the hit TV plays can reach several seasons or even ten seasons, which makes the audience watch more frequently and more frequently, and the duration of marketing interaction can also be prolonged.

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< p >, but it also laid a risk for marketing.

"Clothing products are affected by the production cycle. They usually sell" a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" last year, but last year they started ordering, but the TV shows were broadcast this year. It may be affected by some negative effects and reduce the ratings. This will further affect the sales of derivative products, "Liu Siru said." the sale of fashion products is easy to fluctuate by broadcasting. "

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< p > in addition, although fashion is becoming more and more diversified and free, licensing management is also a problem for producers.

Liu Siru suggested: "when we are looking for partners, we need to consider whether the other party understands the essence of the TV play, and then there is no conflict between all the design concepts of the two sides, and we should measure more from the perspective of design and product quality."

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