LV Boss Arnaud Luxury Swept The Fashion World

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< p style= "text-align: center" > LV boss Arnaud < /p >

< p > January 11th, Arnaud refused to apply for Belgium nationality.

The news again aroused public curiosity about him.

One of the top rich in France, with a good Frenchman who doesn't do it, why does he want to be naturalized in Belgium? /p

< p > "think of law and put it into practice." < /p >

< p > sell mansion to understand the law of life < /p >

< p > in fact, a href= "http://www.91se91.com/pioneer/" > Arnaud < /a > entered the luxury sector.

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< p > March 5, 1949, Arnaud was born in Lubei, a city in northern France. His family used to do business in architecture. He also majoring in engineering at university.

In 1971, Arnaud graduated from a href= "http://www.91se91.com/news/index_h.asp" > Paris < /a > Polytechnic University and entered her father's company.

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< p > 1976, Arnaud, who had a unique vision, advised his father to shift his business focus to the real estate field, and built a professional holiday village, and spent 4 million francs to reorganize the company's engineering office.

Now it seems that this adjustment is good, because in second years, Arnaud was appointed CEO of the company. In 1979, he took over his father and became chairman of the company.

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< p > 1981, because the economic policies implemented by the government were not consistent with the conservative ideas of the Arnaud family, Arnaud led his family to emigrate to the United States and set up a branch in Florida to specialize in apartment building.

Arnaud did a great job there, and he spent a lot of money buying a Mediterranean house in the suburbs of New York.

Three years later, as the French government switched to a more conservative economic policy, Arnaud decided to return to France.

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Before P left, he reluctantly sold his mansion.

But let the 34 year old Arnaud understand a rule of life: "when something needs to be done, it has to do it."

The French have many good ideas, but seldom put them into practice.

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< p > "do not know the president, but know Dior" < /p >

< p > brother jest awakens the dream man < /p >.

After P returned to France, Arnaud managed to win over the French Textile Group, which was twice the size of the family business, with the support of his family.

At that time, he was on the verge of bankruptcy. Arnaud mortgaged the family business. He paid $15 million from his own pocket, plus $80 million from the investment company, and accepted the French government's condition of retaining the 16 thousand jobs of the group and received a subsidy of 2 billion francs.

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Arnaud's willingness to take over this hot potato is due to the famous fashion designer Christine Dio, a fashion company named by P.

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< p > Arnaud later admitted that he had no idea about fashion at all. It was a ridicule of New York taxi drivers who woke him up: "you are French, I don't know who your president is, but I know Dior is a famous brand in France."

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< p > Arnaud has the artistic temperament of the French, and learns the American business thinking. He is convinced that "buying and selling brands at low prices" has begun to reform drastically.

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Besides P, Dior has department stores and retail outlets, and even diapers.

After taking over, Arnaud sold most of the assets of the group, concentrating on building Christian Dior Co and bringing Dior back to life in two years.

Arnaud's shot was called "the magician who can revive the brand."

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< p > 1 billion 800 million, the lowest 24% shares, < /p >.

< p > enter the LVMH to start the war of power, < /p >

P, Dior's profitability has enabled Arnaud to continue to expand in the luxury industry.

In 1989, the stock price of LVMH, France's largest luxury group, plummeted.

Arnaud took the opportunity to buy 24% of the group's shares at a price of only 1 billion 800 million dollars and became the largest shareholder of the luxury group with more than 50 world famous brands.

He also has the leading power of Louis Weedon, Hennessy, Givenchy and other famous brands of the group.

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< p >, but from the first day of entering LVMH, Arnaud and Louis Weedon, former general manager Henry Lacamille, launched a brutal battle for power.

La karmeyer has a very deep road. He is the son-in-law of the Louis Weedon family. In a short span of 10 years, Louis Weedon's annual sales increased from $20 million to $2 billion 500 million.

But Arnaud is also an old man who has never hidden himself. He made great efforts to cut costs and save costs. He made a decisive victory after a year and became chief operating officer of LVMH group, Louis Weedon.

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After P, Arnaud has grown into one of the largest luxury luxuries in the world in just 12 years under the leadership of LVMH.

In 2000, the LVMH group's market value had reached five times that of Arnaud when it took over, and sales and profits also increased by 500%.

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< p > < never shoot new ideas > < /p >

< p > use new people to sweep the fashion world < /p >.

"P" has to say that Arnaud is unique in the world's well-known CEO.

His uniqueness lies in the perfect integration of creativity and financial management.

He believes that in a successful corporate culture, creativity and business must balance each other, so he does his best to make innovations for his own artists, while sparing no effort to insist on following the economic laws in production, publicity and sales of company products.

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< p > this can be seen in Arnaud's choice of designer's eye.

In France, which has always been famous for its self pride, Arnaud dares to give John Galliano, ghosts Alexander Mark Quinn, such as Dior and Givenchy, to the British teenager Mark Jacobs.

Although there was only one suitcase in Mark's first ready-made dress design for the a href= "http://www.91se91.com/news/index_h.asp" Louis Vuitton /a, Arnaud still rushed to the background to congratulate him.

Mark said: "Arnaud gives us the greatest freedom to design, almost never shoots new ideas."

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< p > it is through this unique means of operation that LVMH group's brand has attracted many followers, and Arnaud's fortunes are also rising. According to Forbes's latest rich list in 2012, Arnaud, now 63, has about 41 billion dollars in assets, ranking fourth in the world's richest list, and the first in Europe's richest list < /p >

< p > apply for change of membership < /p >

< p > to evade France's heavy tax "/p".

< p > in France, with deficit and debt increasing, France began to levy 75% marginal tax on the rich who earn more than 1 million euros per year, triggering the "escape fever" of the rich in France.

In September last year, Arnaud, the richest man, sent an application for Belgian nationality, which led to an uproar.

In January 11th, because Arnaud could not prove that he had lived in Belgium for 3 years, his application for naturalization was rejected by the Belgian procuratorate.

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