Teach You Taobao Tmall To Use Wechat Marketing Skillfully.

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< p > mobile phone traffic accounts for 46%, orders account for 10%. Do you know what this is? < /p >

< p > this is unconfirmed < a href= "http://www.91se91.com/news/index_c.asp" > Taobao Tmall platform < /a > mobile phone traffic and order data, although it is unconfirmed data, but Ma Yun heroes in various occasions of speech can also be seen, mobile phone e-commerce is indeed the general trend can not be resisted.

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< p > Shi Yuzhu said: the winner is the world, because the current cock wire is the future of white Fu Mei and Gao Fu handsome, I think this is Shi Yuzhu did not say the latter half of the sentence.

Now mobile phone users and cock wire are the majority, so they are also occupying the future user market.

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< p > I often communicate with sellers about the topic of WeChat marketing in the course of Amoy teaching, so there are few public accounts, so WeChat marketing is even less.

This is also normal. The Internet is changing so fast that there is a process of acceptance of new things.

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< p > but for Taobao Tmall, those big sellers are different. Their acceptance of new things is still quite fast. Many sellers have reached 3 digits per day, and some of them have 4 digits. (I haven't heard that they haven't been born before). This data is also very shocking to me. So last year, I was very concerned about the information of mobile providers, and I have been researching and analyzing some software tools related to the mobile shopping field.

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< p > 1. WeChat's social attribute < /p >.

< p > first of all, let's talk about WeChat. Most of WeChat's friends are from QQ friends or mobile phone addresses (except for artillery), so social attributes are very strong, which is very different from micro-blog (micro-blog is mainly media attribute).

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What is the meaning of "P > social attributes? The answer is trust, so marketing is also best based on trust to achieve better results.

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< p > for Taobao Tmall sellers, what kind of customers will have the basis of trust? < /p >

< p > of course, the old customers, especially the shops with high repetition rate (excluding the belief that the gods get the new customers through WeChat Marketing) < /p >

< p > well, then for Taobao Tmall business, most of the sellers of WeChat (according to the category difference) should be positioned at the marketing level such as maintenance, management and promotion of old customers. If located in the acquisition of new customers, I think most of them will be miserable, so that the WeChat public accounts of the shop will become a medium.

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< p > what kind of seller is suitable for WeChat marketing? Let's take a look at the following short QQ dialogue: < /p >

< p > big bird 18:33:46 < /p >

< p > brother, your flagship store has "a href=" http://www.91se91.com/news/index_c.asp "> WeChat marketing < /a >" /p ".

< p > yellow * 18:36:14 < /p >

< p > micro your sister ~ ~ /p >.

< p > how to make money now and how to < /p >.

< p > this kind of marketing is accumulated for a long time, < /p >

< p > this short dialogue gives a general standard: < /p >

< p > if you are eager to open a shop to make money, you can ignore it. It may not be suitable for WeChat marketing at this time.

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< p > if you want to maintain the old customers and make brand in the long run, you should act immediately.

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< p > 2. WeChat third party applies those things < /p >.

< p > as we all know, Tencent WeChat has an open platform. Because the functions provided by the official backstage are very simple, it is difficult to meet the diverse marketing needs of sellers, so many third party applications emerge as the times require.

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< p > I have made a comparison of the third party application function interface screenshots available in the market after several months' research, because the application interface friendliness and ease of use determine the effectiveness of WeChat marketing to a large extent.

Before we say the third party application, we have to simply talk about Taobao's official 2 mobile products.

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< p > < micro > /p >

< p > at present, the micro panning is embedded in the front page of Taobao mobile client, < a href= "http://www.91se91.com/pioneer/" > Ma Yun < /a >: the mission of micro Tao is to kill Taobao, which is PC version Taobao.

If mobile phone mobile terminal traffic ratio is not very large, Ma Yun will not easily say such a thing, so it is not groundless.

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< p > the final situation of micro Amoy should be developed into an entry of traffic distribution, and can not be a traffic entry project. Internet chiefs will not attach importance to it.

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< p > but it is not clear how to seize the entrance.

Micro detection is still in the test, even if it is open, regular adjustment is normal, because this is a new thing.

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< p > under the present circumstances, I suggest to sellers that we should pay close attention to the changes and trends of micro Amoy, and the purpose is how to seize the traffic entrance, because preemption traffic entry is the top priority.

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After P, it will be equally important to grab the flow of mobile phone terminals and grab Taobao search results.

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"P >" mobile phone two dimensional code Taobao Tmall store < /p >

< p > browsing the mobile phone shop through the two-dimensional code of mobile phone. For this product, I think it is basically a product of brain damage and will soon be abandoned.

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< p > because there are not many people who use your cell phone to browse your shop in front of the computer with your mobile phone. You also want to collect your store on the phone. It seems that you are only wishful thinking. Unless your shop is very special, there is an urge to see people immediately.

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< p > > Taobao's official mobile products, let's talk about the third party application functions and interfaces (including UI and UE) < /p >

< p > third party application pays attention to the page before and after the public number < /p >.

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< p > the first picture is a look at the merchant homepage. This function is good.

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< p > second map is the same location is to view historical information, third party application attention automatic reply page < /p >

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< p > automatic reply interface is similar to the third party application. I will explain the importance of this content in detail later.

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< p > third party application details page < span lang= "EN-US" style= "text-indent: -21pt; font-size: 14pt; font-family: song body;"

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< p > > first, two, three, there are many clickable links, users have good browsing experience, and operators are flexible.

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< p > Fourth can only click the link at the bottom, which will not have a good effect on the user's browsing experience. The restrictions on the operator are also too rigid.

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The first page of the shop "P > third" is "/p >"

< p > there is a custom menu in the first picture, which is quite good. The user's browsing experience is also quite favorable.

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< p > second pictures, apart from custom menus, there is no much difference between them.

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WeChat P, choosing an excellent third party application is a very important step. If you choose it well, you will get twice the result with half the effort. First, it will be twice the result with half the effort.

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< p > 3. Taobao sellers WeChat marketing Qian Qian great shift < /p >

< p > more than 10 thousand fans already have such data, if there are 100 thousand, 500 thousand, 1 million, what does this mean? I need not say more, can play your imagination.

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