Ningbo Garment Enterprises "Design" And "Brand Operation" Are The Key.

Last week, more than 20 clothing companies and 3 clothing colleges in Ningbo were led by Li Rugang, chairman of the Ningbo clothing association and chairman of YOUNGOR clothing Holdings Limited, to Beijing, inspecting Yiwen company (men's wear), white-collar companies (women's wear), Beijing Wu Xuewei design studio, Academy of Fine Arts of Tsinghua University, 798 art fashion design Plaza, collected grain products and Yansha business circle, and deeply communicated with the responsible persons. "The strength of Beijing's clothing industry is our weakness. And our strength is also needed by Beijing's clothing industry. There is great room for cooperation between the two sides. Li Rugang said.

According to the survey, Tsinghua University Academy of Fine Arts and Zhejiang Textile Institute, Wu Xuewei design studio and part Clothing enterprises in Ningbo They all reached a cooperative intention. "Ningbo outfit" and "Beijing Design" join hands, perhaps a new way to upgrade the industry.

The design is Beijing style clothing strength.

" Clothing enterprises in Beijing It's not just about making clothes. What they are doing now is designing, playing the culture and attaching higher value. " After inspecting the clothing enterprises of Beijing Yi Wen and the two white-collar workers, the Ningbo clothing enterprises, which are mainly clothing processing and manufacturing, have been sighing, "this is the development direction of the clothing industry."

In the accompanying inspection, the reporter learned that the clothing industry in Beijing has already embarked on the road of the development of the urban industry, and has focused on the development of fashion design, brand operation, business planning and other high value-added fashion industry chain at the two ends of the smiling curve. Lining, Yi Wen, white-collar, love, snow lotus and other famous brands in China have emerged.

"Some leading clothing enterprises in Beijing, such as Yi Wen, AI and so on, are not directly engaged in processing because of the constraints of cost and other factors. The key is to do well in clothing design, especially original design, plus brand operation and franchised chain store operation. When visiting the white collar company in Ningbo, Miao Hongbing, vice president of China clothing association and chairman of Beijing white collar Fashion Co., Ltd. introduced Beijing's clothing industry.

It is understood that Clothing design It is the strength of Beijing's clothing. Beijing, together with Shanghai and Shenzhen, is regarded as the "capital of China's design" by the industry. Beijing is the headquarters of the National Association of China clothing association, China Designers Association and China clothing information center. Fashion magazines, fashion buyers, fashion photographers, make-up artists, famous models and other national clothing industry, design professionals and clothing colleges and universities gather in Beijing. No matter in terms of human resources, cultural resources and fashion atmosphere, Beijing is the first class in China. Beijing garment industry has gradually created its own world brand in the process of catching up with the world trend, and has become a banner of the national garment industry.

"We have arranged for us to visit Beijing this time, not only to learn and appreciate the development experience of Beijing's clothing industry, but also to make some cooperation with Beijing's enterprises, especially in terms of design and brand operation, our clothing enterprises have a strong demand for reality." Zhang Xiaofeng, vice president and Secretary General of Ningbo Fashion Association, said.

Many companies are planning to introduce Beijing style design.

"Beijing's design power is very strong, and there are many talented people. We plan to set up a design studio in the 798 Art District, or directly cooperate with Wu Xuewei and Wu Xue Kai design studio to jointly develop products." After thorough investigation, Cai Zeen, the director of the Er brand men's clothing brand of Ai Ni group, has already set up its own action plan for the introduction of Beijing school design.

"Limited by factors such as talent strength, fashion information sources, design atmosphere and so on, there are few designers in Ningbo who are influential and able to keep pace with fashion trends. The strength of the existing designers is less than 50 in strength. Zhang Xiaofeng describes the current situation of Ningbo's fashion designers industry. "At the moment, the clothing industry at home and abroad has entered the brand age. The clothing companies need unique products. Our Ningbo clothing enterprises now need designers."