Ding Xiaohui'S Petty Bourgeoisie Does Not Publicize The Clothing Complex That Is Incongenable.

< p > Sanlitun, Beijing, China's red street mansion has a distinctive clothing store "Kang Di Fei".

The clothing store is quiet and side-by-side with cafes and restaurants with petty bourgeois sentiment. This shows that the "charm" contained in "Kang Mei Di Fei" - petty bourgeois but not publicity, quietly attracts guests from here and there.

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< p > > Ding Xiaohui, a Jiangsu boss, has a strong love for the clothing industry.

She was actually a martial arts instructor in Suzhou sports school in Jiangsu province. If she did not turn to the industry, she could always keep this steady job.

However, the "clothing complex" which was incongenitally made her finally devote herself to the clothing industry. So far, it has been nearly 10 years, and some difficulties have been encountered, but she has never given up.

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< p > Ding Xiaohui told reporters that before she opened "Kang Di Fei", she mainly made orders and wholesale clothing.

In the process, she thought retail might bring different things, so she began to step into retail.

At present, her retail Street store "Kang Mei Di Fei" has developed smoothly.

At the same time, orders and wholesales also operate as usual.

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< p > according to the reporter's observation, "Kang Di Di Fei" sells products including tops, trousers, bags, shoes and so on.

At the same time, there are women's wear and men's clothing.

In addition to bags, shoes from other factories to buy and sell, the rest of the products are developed by themselves.

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< p > > "Kang Di Di Fei" started in Suzhou. Now besides Suzhou, there are shops in Shanghai, Beijing and Guangzhou.

Beijing's store opened at the end of April last year and is now operating steadily.

Ding Xiaohui said that the Beijing store is not located in the commercial street of Sanlitun. The guests here are not specially shopping, but just passing by.

"But if 10 people come in, 5 of them will buy it, and the turnover rate is good."

Ding Xiaohui said.

In addition, in the current overall situation of the clothing industry is not good, the Beijing store this kind of business condition, let her feel satisfied.

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< p > for Ding Xiaohui, the city that chooses to open a shop is thoughtful and will carry out some appropriate investigations in the early stage.

In her eyes, people in Shanghai dress simply and simply, but they have high requirements for quality and line. They do not like clothes that are too loose and have no line sense. Beijing people prefer loose clothes. Guangzhou people have higher requirements for cost-effective products and are not persistent in style, while Suzhou people have relatively high requirements for materials and styles, fine workmanship, and fond of small details.

"Therefore, the consumption of different cities is different, and there is a certain difference in customer demand. I have to understand it before I can develop retail."

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< p > according to Ding Xiaohui, the store is the best in Suzhou because of its earliest development time and the largest number of customers.

When business is hot, there will even be a case of customer queuing.

"Now, the domestic economic environment is not very good, many clothing stores business is cold, on the contrary, my shop can also appear in line to pay the bill, this is also my comfort.

Because of so many people's recognition, it is entirely because of the clothes themselves.

I don't have any special marketing skills or advertisements.

Besides, our products will not be Penny discount all year round. "

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< p > in Ding Xiaohui's opinion, to retain guests, the product itself is the most important, rather than playing discount skills. She has always firmly believed that "quality can not be discounted, and people can use clothes to decorate their own" beauty heart "can not be discounted.

Because of her persistence in quality, some customers have been buying clothes for nearly 10 years, and some have even become partners in her business.

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The requirement of product quality is also reflected in the selection of P.

According to Ding Xiaohui, although she works with others, she does not make all her own products, so some products have to be placed elsewhere.

"Kang Di Di Fei" requires higher processing capacity for other factories, and even has the ability to undertake orders from first-line brands, because workers in such factories have better welfare benefits and are more stable, and the products they make are guaranteed, but at the same time, the processing fees of "Kang Di Di Fei" are higher.

For example, the same as a suit, the processing fee of "Kang Di Fei" to the factory is about 150 yuan, while the average factory is only 60 yuan, and the gap is obvious.

In response, Ding Xiaohui said "willingly". "Although the competition is fierce now, we must not save money where we can not save money."

If "Kang Di Fei" does not do the details well, it will affect the next step of development.

We must not be penny wise and pound foolish. "

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< p > "Kang Di Di Fei" currently has its own sales channels in the country, and some brands will place orders.

Like hot air.

Ding Xiaohui said that although the hot wind worked with her for many years, "but I later found that the product type of hot air began to differ from ours.

I think the hot wind is now taking the mass line, and "Cony Di fee" is still relatively small, so the cooperation with them has gradually decreased.

It can be seen that "Kang Di Di Fei" still has strict requirements on the choice of customers.

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< p > in the process of chatting with Ding Xiaohui, the reporter can feel her love for the industry and the "clothing dream" that she has always cherished: insist on her philosophy and style, let "Kang Di Di Fei" develop towards a more refined direction; on the "retail Road", the North Shang Guang will not be the end point.

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