International Brand "Germany 067" Will Be Fully Landing In China Market

The international brand "Germany 067" will soon be fully landed in China.

It is understood that the brand will be held in Jinjiang in the near future, the "German 067" brand press conference and the 08 autumn winter product appreciation meeting, when there will be distributors and agents from all over the country to attend the meeting.

The reason why "Germany 067" is attracting attention from all walks of life is closely related to the international influence and accurate brand positioning of the brand.

With the continuous development of modern economy and the continuous improvement of living standards, more and more people advocate a lifestyle of fashion and individuality.

At the same time, with the slogan "life is in motion", people are paying more and more attention to sports.

Then how can we find a fit between fashion and sports?

At this time, the brand positioning of the international high-end outdoor leisure sports brand "Germany 067" is exactly the same as modern people's spirit of advocating individuality and sports.

The "German 067" brand advocates a culture, a spirit, a taste and a way of life, satisfying the high quality requirements of the urban fashion people who like outdoor recreation and close to nature.

The product line is rich, including fashion casual, outdoor running shoes, skateboards, PU high floor, high shoes and so on.

In order to further understand Germany's "067", global shoe net interviewed the brand operation center of China, Jin Qilin, general manager of Jinjiang commercial and Trade Co., Ltd.

Speaking of "brand positioning and construction", Ding Zong said, "Germany 067" brand is an international top brand, it has a long history and enjoys a high reputation in the world.

At present, the brand is going to be popularized in the whole country.

Because the domestic shoe market is already in a saturated state, many shoe brands are in accordance with the inherent development mode.

But Germany "067" dared to break through and put forward the concept of business leisure and half sport, integrating traditional classical style with modern fashion, insisting on exquisite workmanship and perfect details, and winning by fine, fashion and personality.

"Germany 067, to develop, we must first attract consumers' attention.

The quality, structure and style of products should be distinguished and featured with good promotion plan and marketing network mode.

Ding Zong said that after a good product, we should speed up the brand promotion plan through marketing planning and network construction.

As for brand endorsement, Ding is full of confidence. He said that because Germany 067 is the top international brand, the product is won by quality, and it does not consider the celebrity endorsement for the time being.

But if the brand wants to get development, it needs innovation.

Germany's "067" cooperates with regional agents, provincial agents and special distributors in China, and adopts the dual mode of terminal retail, exclusive stores and special counters.

Opening a special store and special counter can effectively display product image and brand image.

Enter the market with the fastest speed in channel innovation.

Next is the sense of "service".

Ding Zong believes that many shoe market development models have been fixed, the only thing that can be changed is service.

Therefore, "Germany 067" will strengthen the sense of "service" in various links such as market promotion and product sales, highlighting its own characteristics.

Link "067" originated from Germany has a long history of professional outdoor leisure brand, with advanced technology, unique concept, design, manufacture and sale of shoes, clothing, bags and leather products, with a recognized rough style and excellent quality, and a wealth of product lines, to meet the outdoor leisure and close to nature of urban fashion and active groups of high quality requirements for life.

Germany's "067" brand has landed in China at the same time, it also brings a new concept of outdoor recreation.

Germany "067" not only provides consumers with rich products, but also provides a culture, a spirit, a taste, a way of life, and advocates the brand spirit of semi sports leisure lifestyle.

The state of life advocated by Germany's "067" is not a rule of discipline and letting go, but a balanced development of harmony with nature.

That is, walking into nature, embracing nature, enjoying nature, enjoying outdoor life and experiencing natural joyous life.

Germany's "067" is rich in rough and delicate leisure charm, and its birth is full of legendary classic journey.

It is famous for its popularity in the Second World War. The classic legend of the brand has been widely disseminated in the word-of-mouth reputation of the front-line soldiers.

After more than half a century of grand interpretation, today's German "067" products in China, such as fashion casual, outdoor running shoes, skateboards, PU high floor shoes and high shoes, have undoubtedly brought high-quality equipment experience to people who enjoy half sports outdoor lifestyle, and they are also fond of the perfect expression of taste and personality.