Will We Have Our Own "China Style"?

< p > in recent years, we should be aware of the vigorous development of China's original design. The independent a target= "_blank" href= "http://www.91se91.com/" has appeared, and the designer has been able to afford the designer who can afford it.

Nowadays, Chinese people begin to blindly pursue luxury brand LOGO. Now, more and more people begin to attach importance to the design of luxury goods and the connotation behind them.

In such a big environment, local designers have received unprecedented attention, and their works and fashion shows have received great attention and support.

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< p > China's GDP is on the rise, and the cultural industry is bound to grow.

Perhaps one day, Chinese fashion will mature and flourish. Designers from China will also be welcomed by the world. Their works are also regarded as works of art worshiped by the global tide.

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Without p, the current domestic situation is, in the words of Mao Jihong, the founder of the "exception" brand, "when I was in college, I became more and more aware that China did not make the clothing industry chain through" a target= "_blank" href= "http://www.91se91.com/" and "clothing /a" designer.

There is no Chinese clothing brand, not to mention Chinese design, Chinese creations and Chinese clothing culture. "

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Girls who have been shopping for P websites must be familiar with the words "European and American Wind" and "Japanese and Korean fan children".

Those who are more proficient will also detail the characteristics of French Chic and Italian fashion.

Fashion designers are also discussing the anti fashion and anti Japanese design trend of Japanese designers and the avant-garde of HP designers.

So we need to think not only about the continuous progress of Chinese design, but what is the real Chinese Style? /p.

P > Shiatzy Chen, which first walked out of Asia to the world, founded the brand in 1978 and entered the international market in 1984. In the design of Shiatzy Chen, the Chinese imprint has been very strong, embroidery, satin, small cotton padded jacket and improved cheongsam filled with Chinese charm, all of which have joined the international aesthetics and add heavy Chinese traditional clothing elements.

As a matter of fact, cheongsam, embroidery and other elements have been reduced a lot in today's Chinese dress. The 80 generation and the 90 generation of the new generation are not as interested in traditional embroidery techniques as their parents did.

On the contrary, they are more beautiful in their eyes.

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In 2010, Li Bingbing became a hot topic in 2010. At the Venice Film Festival, "100 Faux" dresses and Chinese jewelry designer baby vase earrings, and Fan Bingbing's "Dragon Robe" and "blue and white porcelain" dresses, which had become a hot topic at the beginning of the season, finally fell out of our sight in the initial applause.

The traditional Chinese elements are untenable.

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< p > < strong > independent independent designer < /strong > < /p >

"P", founded in 2007 by the Xiamen designer Shangguan Zhe and friends of the brand SANKUANZ, in the literary and art of small and fresh waves, fiercely in the Chinese mainland fire.

The design of Shangguan Zhe is fresh and simple, and it does not chase the trend. It gives people a sense of tranquility and freshness.

The style of dress is of Japanese style, and its colors are mainly black and white, light pink and light blue.

His < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > is special enough, and it also sells well in Taobao's exclusive online shop. Obviously, it is a style that many fashionable lovers of literature and art pursue.

The clothes of Shangguan zhe add modern fashionable elements, make the clothes fashionable enough, and keep their independent and refreshing Asian style, so that they can be seen clearly in pure European and American clothing.

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The brand "La Vie", created by Shanghai designer Jiji in 2002, has a similar idea. < p >

Ji Cheng, a learning design in Milan, Italy, has a distinct Chinese impression.

For example, this year's latest series takes the theme of "tea scripture" as the theme. The fashion is like a painting of ink and wash. The models are sitting in the boat and sailing in the Lotus Pond.

The inheritance of Jiesheng's Chinese style may be more like a freehand brushwork in traditional Chinese painting, which is more suitable for the Chinese people's aesthetic pursuit than the red embroidery of Chinese embroidery.

The "La Vie" 2012 autumn and winter show in London, the design of clothing has also been the media's attention and praise.

Some media say Ji Cheng is "Soft-handed Vivienne Tam".

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< p > similar brands also have a low-key Chinese independent brand "JL". The brand that seeks to innovate on the basis of inheriting Chinese traditional style is mainly designed to be clear and concise. It is easy to see that the style of Chinese traditional "a target=" _blank "href=" http:// www.91se91.com/ "dress less than /a" is not much related to the prevailing trend.

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< p > < strong > International returnees designer < /strong > /p >

Less than P, and in recent years, it has been a new force in the world, and has been vigorously pursued by fashion magazines at home and abroad, such as Masha Ma, Qiu Hao and Uma Wang.

Compared with the designers mentioned above, their style is more internationalized and aesthetic is more consistent with Europe and America.

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The clothing of P > Uma Wang is full of deconstruction and minimalist style. Her clothes can be seen in high quality boutiques all over the world.

This year's designer Wang Haizhen from Dalian, who won the British Fashion Fringe award in 2012, was invited to the Shanghai fashion week in autumn and winter in 2013. The fashion show was arranged on the final stage.

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Saint Martin, the British P, has now become the dream Hall of many Chinese students. Indeed, more and more Chinese students have entered this holy land of dreams.

Uma Wang has been educated internationally and has achieved impressive results. It has been closely interacting with foreign media. They have already been based on the international market and have entered the international market as Chinese designers. They also believe that they have an international design language.

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"P > their work is more in line with international taste, and the vision of the design is directly internationalized at the beginning.

To speak of Chinese design, few people in China can afford it. Many people do not even know a few of them.

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< p > < strong > mass oriented local brand < /strong > /p >

In the movie P, the devil in the movie, the devil Miranda told the assistant Andy to explain the influence of fashion on her. She said: "02 years Oscar de la Renta launched a series of dark blue dresses, and then Saint Laurent displayed a series of navy blue coat, then dark blue appeared in the works of eight other designers soon, and quickly spread across the department store counters, then went down to the horror of the cheap clothing store."

From this perspective, the creativity of the best designers can lead the trend, and there will be countless low-priced brands following suit.

The trend is ultimately reflected by most consumers who buy parity products.

Therefore, when we discuss "China Style", perhaps we should pay more attention to these brands which are more popular with people.

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Less than P, such as the brand JNBY of Hangzhou, most of the products are dark and gray, with the flavor of deconstruction and industrialization, which is slightly similar to the style of Uma Wang. Of course, as a clothing brand opened in various shopping malls, its route is close to the people.

Its recognition is very high, and a lot of wrinkles and asymmetrical details in clothes reflect their unique style.

But this style of JNBY is not a long-term plan. Imagine if all the people wear the JNBY, then do they have to go back to the founding of the people's Republic of China, with everyone wearing gray and blue as the main color?

< p > another popular brand for the mass market is ZUCZUG/ Su ran, a brand founded in Shanghai by Wang Yiyang, a northeastern man.

Keeping this relaxed and humorous style, trying to create a new way of life that is widely accepted by the public while avoiding traditional Chinese elements.

Su Ran's clothing line is more exaggerated, the design is full of bright and relaxed atmosphere, and the brand style is also very obvious.

Such things are easy to be accepted by some young people who pursue literature and art, but they may not be attracted to the "fierce" elements who like high street fashion and love leopard fur.

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Less than P, this year's fashion week in Shanghai has attracted the attention of Taobao.

The brand AMII, Ando, Chu language, DEAR chestnut, love fish, Milan declaration, seven grid, Xiao Wei, Yin man, and pig store are basically sold in a very high volume shop.

The design of the grass roots original designer has its own originality. But in order to consider the sales volume, it will also take into account the current trend, retro, dark, and minimalist, what is fashionable in fashion week, and what designers will add more.

But perhaps we can see from the high volume of single products. Perhaps the most popular design is the popular style of the Chinese people. Perhaps this kind of design can finally become a representative of people's taste and character, and become a category that is different from the style of Japan, South Korea and Europe and America. It is also beautiful, and some people are willing to imitate and practice.

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< p > there will be a new turning point for the development of Chinese fashion in the future. Perhaps only time will give us the answer.

Anyway, we should have an optimistic heart to believe in fashion, believe in originality first, and believe that local designers will create a better future for Chinese fashion.

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