Functional Materials Will Become The New Favorite Of Jinjiang Footwear Industry

In this year's China Strait project achievement Fair (6. 18), Jinjiang has 4 contracting projects related to functional materials, involving many industries, such as ceramics, textile, equipment manufacturing and so on.

The technology demand brought by many enterprises to 6. 18 also has one thing in common: seeking new technologies related to functional materials.

Over the past two years, "functional materials" seem to be favored by more and more enterprises in Jinjiang. What exactly is functional material?

What can it bring to enterprises?

Recently, the new products launched by Hongwei shoe materials may give an explanation.

The "antibacterial and deodorant insole" launched by Hongwei shoe material is nearly twice the price of ordinary insoles. However, because of the use of antibacterial functional materials and the function of "antibacterial and deodorizing", the expensive products of Hongwei shoe material are still selling well.

Chen Naisheng, director of the Institute of functional materials, Fuzhou University, explained the term "functional materials" as follows: it has the chemical or biological functions of sound, light, electricity, magnetism, heat and so on. Besides its structure, it also has some special function materials.

Hongwei's new products use these materials.

"This insole is to add antibacterial functional materials into EVA materials, carry out repeated tests and improvements, and ultimately achieve the best antibacterial and deodorizing effect."

Ding Xiangliang, chairman of Hongwei, said that from research and development to production, Hongwei spent a whole year with the cooperative organization.

Soon after the new product was launched, it achieved unexpected sales success.

"Because of the cost of research and development and the cost of raw materials, the price of new products will inevitably be higher than that of ordinary insoles. Originally, it was feared that the price would be too high to affect sales, but the special function brought about gratifying results."

Because it has the function of "antibacterial and deodorizing", in a short time, Hongwei's functional insole product was approved by 90% of the original consumer group, which made Ding Xiang Liang confident of the new product market.

Functional materials will become "trend". For Hongwei shoes, insole products are a new category. For the first time, new products will be put into practice.

"Now ordinary products will be done, the cost is higher and higher, the profit is getting thinner and thinner, the enterprise must begin to consider the upgrading of the product, so since last year, enterprises have begun to launch the concept of functional products.

In the footwear industry, the antibacterial and deodorizing function is more important. Considering that the insole is more likely to achieve antibacterial and deodorizing effects than shoe materials, we have developed functional insoles. "

Ding Xiangliang said that it is not important to produce what products category. It is important to use functional materials to upgrade products. It has to be put on the agenda. "The next step in the traditional shoe material industry is to take the road of functional products."

Not only is shoe material enterprises, but also the traditional enterprises in Jinjiang have begun to "develop and use functional materials".

The development and application of functional materials has become the focus of xunxing's strategic planning for the past five years. Feng Zhu textile mainly focuses on functional fabrics. Huatai Group develops ceramic products with environmental protection, heat preservation, moisture resistance and seismic resistance.

For a time, Jinjiang's traditional enterprises have entered the era of "functional materials".

"Due to the high added value of the functional materials and the reduction of processes and costs, many enterprises have intensified their efforts in R & D over the past two years.

This will become a trend in the development of traditional enterprises in Jinjiang. "

Lin Zhiming, deputy director of Jinjiang Economic Development Bureau, said.

High investment and lack of expert problems, although enterprises are interested in research and development of functional materials, so as to improve the added value of products, but the difficulties encountered in the process of development are also discouraging many enterprises.

"The cost is very high, and many small and medium-sized enterprises simply can not afford it."

Jinjiang and special powder materials research and development and production of functional special powder based, director Shi Lixin said that functional materials from research and development to industrial production, this time is relatively long, and enterprises need to fight a protracted war, a large number of capital investment to allow many enterprises to bear.

In addition to funding difficulties, the lack of local R & D institutions is also a headache for enterprises.

"Enterprises are best at production and sales. After all, they have limited strength in research and development. Like these high-end functional products, professional organizations are needed to assist in R & D.

And the lack of local professional institutions, enterprises have to spend a lot of energy to understand and visit all major universities and research institutes in the country, looking for partners.

Ding Xiangliang said that he could not find R & D institutions nearby, and experts could not conduct on-site guidance, which brought great inconvenience to the R & D of enterprises.