China'S Cashmere Industry Is Facing New Development In 2013.

< p > in recent years, the cashmere industry has developed rapidly in China, benefiting from the continuous improvement of production technology in the cashmere industry and the continuous expansion of the downstream demand market.

However, influenced by the international economic situation, 2012 was a year of raw material suppliers and deep-processing manufacturers, and the speed of development slowed slightly.

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In 2013, our country's < a href= "http://www.91se91.com/news/" > cashmere industry < /a > is facing new development situation. The international economic recovery is slow. What will happen to the cashmere market? For this reason, I interviewed Ma Weidong, chairman of Shuangwei cashmere Co., Ltd., Tongxin County, Ningxia, who has been in cashmere industry for more than 10 years, and asked him to talk about the understanding of the development of cashmere industry.

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< p > Author: please briefly review the characteristics of the development of cashmere industry in 2012.

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< p > Ma Weidong: 2012 is the year when raw material suppliers and purchasers have been trying to compete, resulting in instability of raw materials market.

Mainly manifested in: cashmere raw materials suppliers have adjusted their mindset, no longer blindly follow the wind to sell their raw materials, but a slight reduction in the number of purchasers in the market, raw material prices have declined, the number of purchasers has increased slightly, and the price of raw materials has increased slightly.

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< p > Author: some people predict that the 2013 a href= "http://www.91se91.com/news/index_c.asp" > cashmere price < /a > will remain at the end of last year. How do you understand it? < /p >

< p > Ma Weidong: if there is no big speculation in the cashmere market and abnormal changes in the international market demand, the quality cashmere price in 2013 is expected to remain at the end of last year.

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The main reason is that P buyers in Europe and the United States have lowered their expectations for future market. Because foreign businessmen are not sure about the sales situation in the whole year, they have changed the way of placing large orders in the past, instead of placing orders according to the sales situation.

Secondly, due to the sustained growth of China's economy in recent years and the continuous appreciation of the RMB, the export enterprises will have to lower the purchase price of cashmere products if they want to win profits without the export price of plush and terminal products. This will affect the possibility that the cashmere price will continue to decline, making the profit margins smaller.

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< p > Author: in 2013, China's cashmere industry is in a critical stage from "big" to "strong". What problems do you think are restricting the development of the industry? < /p >

< p > Ma Weidong: at present, the main problems in the cashmere market are: first, when the market is weak, the prices of cashmere raw materials and finished products are falling down, the quality of raw materials and the quality of finished products are getting higher and higher.

When cashmere is tight, the price of cashmere raw materials and finished products is higher and higher, but the quality is getting worse and worse, and adulteration makes false phenomenon very serious.

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< p > two, when the finished products are low, they rush to buy raw materials and pick up prices.

The disorderly competition in the cashmere market will eventually damage the overall interests of the whole cashmere industry.

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< p > Author: what are your hopes for the development of China's < a href= "http://www.91se91.com > > cashmere" /a "industry? < /p >

< p > Ma Weidong: at present, China's cashmere production enterprises are relatively scattered, there are about more than 2600, but the larger ones are few.

Small scale production and operation enterprises are hard to resist adverse environmental impacts, and are unable to compete directly in the international market.

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< p > therefore, I suggest that large and medium-sized enterprises should integrate small and medium-sized enterprises in accordance with the laws of market economy, encourage strong alliances and weak strong alliances, so as to enhance the level of specialization within enterprises and realize the complementary and sharing of resources, capital, talents, equipment and technology, so as to achieve large-scale operation and enhance overall competitiveness.

Only by forming a strong overall advantage can we have a place in the international market competition.

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< p > we need to establish enterprise integrity files and evaluation mechanism, < a href= "http://www.91se91.com" > Industry Association < /a > recommend enterprises with strong strength, integrity and management to foreign purchasers and retailers of cashmere and their products, strengthen international exchanges and cooperation, create a win-win pattern of industrial chain, and properly focus on ensuring "soft gold" value for money, so as to lay a good foundation for healthy and steady development of cashmere enterprises.

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