Anta Advertising Will Be Banned During The Olympic Games?

They are not Olympic sponsors, but they use advertisements related to Olympic events.

The Chinese Advertising Association believes that this Olympic athlete's endorsement of non sponsors' advertisements is also invisible and will be suspended during the from August 1st to 27th advertising control.

Yesterday, the China Advertising Association issued a notice to all advertising operators to create an Olympic advertising market environment: the Olympic advertisement will be supervised according to the sponsors list. During the from August 1st to 27th Beijing Olympic Games, non Olympic sponsors endorsed the advertisements and invited athletes, coaches and officials to participate in the Olympic Games. They could not be broadcast in the media without the special authorization and approval of the Olympic Committee.

According to the press, there are many non Olympic sponsors who use the athletes to endorse, including the "Nike" endorsed by the diving member Hu Jia, the "AVON" endorsed by the diving athletes, the "Amway" and "Cadillac" endorsed by Liu Xiang, and the "361 degree" of the national badminton team.

In addition, "beauty" joined the Chinese national diving team, "Toshiba" invited Guo Jingjing to deduce, "Changhong" invited the Chinese table tennis team, "Konka" invited the national sailboat team, TCL joined the Chinese women's tennis team......

Not long ago, Guo Jingjing, a famous diving talent, appeared in the advertisement of HANKOOK tyres.

The most important thing to do with the athletes is "Anta". The 20 km race walker Li Gaobo and song Hong Juan, fencing three swordsmen Tan Xue, Wang Lei and Zhang Liangliang have appeared in advertisements.

The forms of advertising are matched by athletes and products, and the advertising methods of Olympic sponsors are exactly the same.

Everyone knows that the Olympic market is a big cake, and the advertising campaign during the Olympic Games is "inch second inch gold". Are these non sponsoring enterprises that have signed the sports stars heavily for the "ban on broadcasting" during the Olympic Games?

Amway responsible person told reporters this morning that they will start to remove the ad endorsed by Liu Xiang from tomorrow, in response to the provisions of the OCOG and the China Broadcasting Association.

Anta brand official said that the suspension of the broadcast had no effect on them, they had already prepared for it, but it is not easy to disclose.

The 361 degree brand also said that there will be suitable advertising arrangements during the Olympic Games, and the details will not be made public.

"There will be some losses, but the measures taken by the Olympic Committee to prevent the hidden marketing of the Olympic Games have been clarified at the beginning of this year. Therefore, most enterprises have planned to arrange advertising in this period," a company said.

China wide association also said that "2008", "Beijing" and "Torch" are the key words in advertising, and they are also a kind of invisible infringement.

Li Fangwu, Assistant Secretary General of China wide association, pointed out that some enterprises are now playing the "edge ball" to make the brand of their own enterprises and the Olympic Games hook up to form a unique "Olympic stealth marketing mode".

The association will adopt the "first exhortation - the second admonition - the third notification criticism, including the alleged illegal advertisements to the State Administration for Industry and Commerce screening" procedures, which will lead to negative social effects.

Any unit or individual can complain and report to the Canton Association.