Designer's Star Marketing Is A Shortcut Or A Cure For Drinking Poison To Quench Thirst

The sixty-ninth golden ball award red carpet Judi - Forster dressed in Armani dress

　　 Designer Packaging itself as a star is a designer's Star Marketing by publicizing its charm and paying more attention to it. The advantage of Star Marketing is that popularity is fast, design is red because of people, and media can be widely used for speculation and convenience. Specifically, designers can use the means of attracting celebrities, publishing books, advertising, making films, recording television programs, frequent magazine magazines and blockbusters.

　　 New York 2013 autumn winter fashion week Michael Kors helps Project Runway special show

For example, in order to win the stars, Armani is the first to set up a special public relations department to design a star relationship designer. From the earliest efforts to save Judi Forster (Jodie Foster) bad red carpet shape, to Cate Blanchett (Kate Blanchett) and other celebrities in the red carpet on the Armani has a special liking, the big star fans booster Armani's brand image and international popularity, Michael Kors's Star Marketing is more classic. In the past ten years, with the popularity of Project Runway in the world, the popularity of Michael Kors and its brand name has been greatly increased since the first quarter. This has laid a good hotbed for the brand's international expansion. Benefiting from this, the Michael Kors brand started listing last year. After a surge in stock prices, according to its 2013 Quarter Fiscal three quarter earnings report, the brand currently has a market value of up to 11 billion 100 million dollars, which has surpassed the old British Burberry that has been in operation for a century.

2011 CFDA Fashion Designers Guild Awards Designer Phoebe Philo holds the international contribution award

Although designer stardom can bring instant results to designers and brands, there is always a sense of drinking poison to quench thirst. Designers deviate from the work function, impetuous business atmosphere, people can not help wondering whether the brand is still paying attention to "design" itself. The marketing of "IT" single product is not good enough in design, so that the future of human design is unavoidable. The plagiarism and the lack of new ideas have been criticized. Celine 2013 the coat with a double sleeved knot in the front of the autumn winter show is suspected to be the work of Phoebe Philo plagiarized American designer Geoffrey Beene. Geoffrey Beene had never been famous before. Although he had won 4 CFDA awards, his Alber Elbaz was even more famous than him. Is it not good to hype marketing itself? Good design will be flooded. Azzedine Alaia still maintains a series of traditions in a season, never advertises, rarely interviews, and does not show up in public activities. He worked hard and time to sculpt his design repeatedly. Even if the series is too small and the publicity is insufficient, these will not affect the "Designer of Designers", nor will it affect the profits of its brand.

Paris Disney opens 20th Anniversary Fashion Show Minnie wears Lanvin dress and kisses designer Alber Elbaz.

Designer's Star Marketing is a quick acting medicine. It is the product of this era. Furthermore, when the brand is trying to greet the "star effect" brought by star designers, it should also be expected that these people will also have a considerable impact on the brand when they leave office. If they fail to find suitable successors in time, they will cause huge turbulence in the brand position in the industry. At the same time, the public image of the brand and the star designer will be tightly tied together. If the designer has any negative news, the brand image will be greatly reduced. Finally, the brand should also assume the obligation to train young designers. For the future of young designers and designers, brands should also give designers more time to develop new ones. cloth The new tailoring, learning design skills. Back to the design, through accumulation, let the brand develop naturally, and let impetuous and foul atmosphere gradually dissipate.