2013 China Sports Industry Development Report Is Officially Released.

2013 China sports industry development report is officially released.

Report to our country Sports goods The overall development of the industry concluded that China's sporting goods industry has three main characteristics. First, the whole industry is large but not strong. The added value of each production link in the industrial value chain is relatively low. The profit space mainly lies in the price space of labor cost and ground marketing channel, and the industrial structure needs to be optimized urgently.

"Two, with the continuous improvement of China's economic level, the continuous rising of labor costs, the rapid deterioration of the urban business environment, the competition of sports goods industry is more intense. Distribution channel The cost is also increasing. At the same time, it is also affected by the international economic environment. It is affected by factors such as price increase of raw materials, appreciation of RMB and increasing export pressure. The three is the pattern of high concentration of industry and unbalanced regional development in the whole sporting goods industry. It has a double-edged sword to the development of regional economy. "The report says.

According to the report, the sports equipment industry is developing rapidly in China's sporting goods industry. Sales have a certain scale, and the growth rate is relatively fast. However, the lack of brand influence, despite its price advantage, needs to be improved in the high-end sports equipment market.

In addition, in the sports apparel industry, the high-end market is still monopolized by international brands, and the middle and low end market is basically controlled by the domestic market.

According to the report, our country's Sports goods The brand competitiveness needs to be improved. "Although businesses are becoming more and more aware of the strength of brands, but in the bad influence of brand maintenance, promotion and poor quality products for brands, there is a lack of crisis public relations capability, and there is a great lack of professionals to enhance brand competitiveness. Especially in the process of selecting brand promotion platforms, they are neither professional nor swinging, affected by local market interests, short sightedness and lack of continuity. Brand positioning is unclear, resulting in swinging products, small businesses, small brands, lack of continuity and professionalism in brand positioning. "

"Besides, most sporting goods enterprises are labor-intensive enterprises, and sporting goods enterprises are characterized by highly intensive and centralized development. Labor is naturally easy to raise prices, and the local government has repeatedly tied up the large sporting goods enterprises in the city through various resources and policies. This will inevitably result in a group of scorpion killing each other in a bottle. In the short term, the government can get a large amount of tax revenue, and in the long run, it is bound to form a situation that the government of the enterprise will lose both sides. "The report says.

The report thinks that because of the rising labor costs, it can not simply rely on the government and enterprises to solve it. Moreover, the entire sporting goods industry has not yet formed one. industry chain Benign layout. If a city forms a business gathering area, it will be conducive to the sale of goods. But if the enterprise cluster area is formed, it will cause the same kind of resources to be brutally contended, and the other resources can not be effectively utilized. As a result, not only the resources of the similar workers are overexploited, but also the labor force prices are pushed up.

Therefore, the report suggests that sporting goods manufacturers should have their own survival rules, and at the same time have the idea of layout in the whole country. For example, planning creativity should be placed in the fashion city, brand marketing should be placed in a strong media city, and the production enterprises should be placed in cities with convenient transportation and cheap labor, so that they can make their products look and look at the industrial chain and make the enterprises stronger and bigger.