Jinjiang Shoe Companies Are Busy With "Going To Stock" And No Longer Produce Sports Shoes.

< p > overcapacity, inventory backlog, homogenization competition and other contradictions continue to plague sports < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > enterprises, reporters from yesterday's opening of the fifteenth Jinjiang shoe fair was informed that "sports shoes city" Jinjiang sub shoes enterprises facing the pressure of survival, abandon sports shoes to seek transformation. < /p >
< p > "going stock" is a problem that Jinjiang shoe enterprises can hardly avoid last year. Anta sports annual report showed that turnover decreased by 14.4% over 2011, due to reduced orders and negative wholesale revenue. PEAK sports net profit last year was 310 million yuan, down 60% compared to the same period last year, and fell to the lowest level in nearly 5 years. The net profit of 361 degrees released in 2012 dropped 59% to 710 million yuan. < /p >
< p > facing the problem of "destock", including 361 degrees, Anta and other shoe manufacturers, the brand leaders are not willing to talk more about it. A brand shoe enterprise concerned said, the domestic shoe enterprises brand stands, the homogenization degree is high, the market position is fuzzy. In addition, in recent years, international brands such as Nike and Adidas have accelerated their penetration into China's two or three tier cities and further squeezed domestic enterprises. < /p >
< p > he said that the pressure on Jinjiang's brand to go stock this year has not been greatly reduced. This year, Nike plans to open 40 to 50 factory stores in China, and the new factory stores will expand from the first tier market to the two or three line market, and the discount will be maintained at 3 to 60 percent off. According to the relevant personage, if Nike takes stock as the main means of market, then the domestic sporting goods market will be more crowded. < /p >
< p > "we do not make sneakers." Li Zican, general manager of famous sports goods (China) Co., Ltd. In order to get rid of the market predicament, celebrity sports voluntarily gave up the fight in sports shoes. In 2011, the production of famous full shrinkage sports shoes shifted its business to the field of fashionable casual shoes. Li Zican said that last year, more than 200 old sales outlets were closed, and more than 100 new stores were launched into Wanda and other high-end shopping malls. Like other names, other Jinjiang shoe companies are also making efforts to transform themselves. At the shoe fair, a new brand named "Shang", which combines sports and fashion, was launched at 361 degrees. Zhao Feng, director of the company's sports marketing center at 361 degrees, said that 361 degrees would like to be a "gathering shop" to provide consumers with one-stop shopping experience. < /p >
< p > in addition, XTEP and other enterprises have entered the field of children's clothing by coincidence. Among them, XTEP has been working hand in hand with entertainment stars, and strategic adjustment ideas have been gradually clarified. < /p >
< p > there are shoe enterprises looking for new directions such as casual shoes, professional shoes and functional shoes. Lin Shaoxiong, general manager of wild shoe industry, said that the company is currently developing "breathable shoes" with unique sole technology. < /p >
< p > < strong > exhibition hall tidbits < /strong > /p >
< p > < strong > shoelace automatic regulation length to prevent loosening < /strong > < /p >
< p > shoelace loosening is a major hidden danger of sports injury. How to prevent the safety hazard caused by shoelace loosening? Yesterday, reporters saw at the exhibition hall that a sports enterprise launched a safety shoelace to solve the hidden danger of safety caused by shoelace loosening. The shoelace can automatically adjust the length of the shoelace to the right position through the elastic device. After adjusting, the elastic buckle can ensure that the shoelace does not fall off when moving or moving. It is easy to operate with the loosely tied bow tie, and even children can tie their shoelaces. < /p >
< p > < strong > safe soles can be electrically exported < /strong > < /p >.
< p > oil resistant, anti slip, antistatic, anti high pressure... In addition to meeting outdoor sports needs, this soles can also be worn as outdoor safety shoes. Wang Qinmu, deputy general manager of Zhongli shoe material Co., Ltd., holding an outdoor safety shoe, lists these functions in a number of ways. According to the introduction, the multi-functional safety shoes produced by Zhongli company can export the electricity just like the ground wire, which is suitable for outdoor environments such as antistatic electricity. < /p >