Wenzhou Shoe Leather Weak Goes Bankrupt Strong Heng Qiang

In view of the Wenzhou's dominant industries represented by the footwear industry, Wenzhou Shoe Leather Industry Association recently released an industry analysis report: similar to Guangdong's "shoe business collapse tide" will not be staged in Wenzhou, China's shoes city.

At present, the collapse of shoe enterprises in Wenzhou only occurs in small enterprises, which is the result of shuffling the industry, while the larger enterprises are "strong and strong".

"Wenzhou shoe enterprises are different from Guangdong". Nowadays, Wenzhou, known as the "China's private economy vane", has become the "model" for observing the predicament of private enterprises.

In this regard, Wenzhou shoe leather industry association has not been taboo.

In the industry analysis report, it said that this year, all factors estimated at least squeeze more than 15% of the profits of enterprises, especially foreign trade enterprises. In the first quarter, the footwear industry of Wenzhou was closed down and converted to more than 70.

The interpretation of the association is more optimistic than the widely accepted evidence of "danger". "Under the background of the adjustment of domestic industrial structure, the shoe leather industry is also in the stage of reshuffling."

In this sense, bankruptcy and conversion are normal phenomena. "It is conducive to the optimization of industries and upgrading of industries, and is also in line with the law of economic development."

The association said that although the footwear industry in Wenzhou is currently more difficult, it will not produce a similar "closure tide" in Guangdong.

Information from the Asian Footwear Association shows that in recent 1 years, nearly 1000 shoe factories and supporting enterprises in Guangdong have gone out of business.

Among them, 200-300 of the more than 1000 shoe making enterprises in Dongguan were closed down.

There are two reasons for the report. The first is that most of Guangdong's closed shoe enterprises are Taiwanese or foreign investment enterprises. "Wenzhou shoes enterprises are all native". The two is that Wenzhou shoe leather industry has the advantage of industrial chain and the marketing advantages of Wenzhou businessmen.

Wenzhou shoe leather industry association has revealed that the struggling shoe companies are small enterprises, and are facing difficulties in order reduction and difficult recruitment of employees. The larger shoe companies are doing well in production and sales.

According to the Wenzhou Municipal Bureau of statistics, 770 large scale shoe manufacturers completed 9 billion 100 million yuan in the first quarter and 120 million pairs of output, an increase of 11.5% over the same period.

Among them, the output value was 3 billion 500 million yuan in March, and the output was 45 million pairs, an increase of 16% over the same period last year.

It is reported that Wenzhou shoe enterprises are "strong and strong". Apart from focusing on innovation and speeding up the adjustment of product mix, they are still preparing for a rainy day, and have shifted the sales market earlier, such as AOKANG, the largest private shoe enterprise in China.

At home, the company invested 1 billion yuan in 2003 to build the "West China Shoe Industrial Park" in Bishan County of Chongqing. Chairman Wang Zhentao told the Morning Post reporter: "compared with the eastern coast, AOKANG produces at least 1 pairs of shoes in Chongqing at least 20% of the cost savings."

In terms of sales, AOKANG's Chongqing red Firebird shoes industry sells about 7000000 pairs of leather shoes from Bishan to the west every year. "Under the situation of foreign trade being blocked, the domestic sales space has been greatly opened up."