Clothing Market: Clothing Brand Marketing Is Only Part Of The Market Operation.

< p > > what is a href= "http://www.91se91.com/news/index_cj.asp" > dress < /a > marketing, many people think that clothing marketing is selling and selling clothes for simple sales. Some people think that the marketing of clothing brand is advertising and selling points, and the process of marketing is to sell products produced by enterprises so as to realize the value of products. The role of marketers is salesmen, that is, selling goods in various ways and means to get profits.

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< p > industry: These are all one-sided. The marketing of clothing brand is not only to sell goods as the ultimate goal, but to make the brand influence well, so as to meet the needs of human beings, achieve social goals and form a brand culture.

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< p > so the marketing activities of clothing brand have other functions.

In fact, the marketing of clothing brand is a very complex and comprehensive process. It runs through the whole process of enterprise management and operation, including the analysis of market environment, < a href= "http://www.91se91.com/news/index_s.asp" > clothing market < /a > research and prediction, market segmentation and target market selection, product development, clothing pricing, promotional activities, advertising, media publicity, after-sale service and other activities, in order to expand sales, improve market share, meet the needs of society and increase the profit of enterprises. From the perspective of marketing activities, sales are only part of the market operation.

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< p > the concept and evolution of marketing can be summed up in six ways: production concept, product concept, marketing concept, marketing concept and customer concept.

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< p > < strong > 1, production concept < /strong > /p >

< p > the concept of production is mainly the philosophy of enterprise management rather than from the needs of consumers, but from the perspective of enterprise production, that is, what products the enterprise wants to produce and what brand to build.

The concept of production is generated under the seller's market condition.

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< p > < strong > 2, product concept < /strong > < /p >.

< p > product concept is an earlier concept of business management.

The product concept holds that consumers prefer high quality, multi-functional and characteristic products. Enterprises should be effective in producing high value products and constantly improving them.

Only focusing on product quality and ignoring changes in market demand can easily lead enterprises into difficulties.

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< p > < strong > 3, selling concept < /strong > /p >

< p > selling concept is a concept that many enterprises will choose.

It is the seller who sells what the customer buys, and the consumer usually has a kind of inertia or antagonistic psychology on the purchase. The enterprise must increase the sales promotion and promotion to stimulate consumers to buy products in large quantities.

Many enterprises adopt this kind of marketing concept when their products are surplus.

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< p > < strong > 4, marketing concept < /strong > /p >

< p > marketing concept is to satisfy customers as a main purpose of the concept, that is, what customers need to sell what sellers.

Market trends sometimes result in oversupply, and it is possible to choose products when residents' income rises.

The pressure of competition between enterprises has increased.

Consumers occupy the dominant position.

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< p > < strong > 5, customer concept < /strong > < /p >.

< p > now the marketing concept has changed from the product oriented to the customer oriented. The degree of customer satisfaction and the degree of satisfaction are the key to the success of the marketing of < a href= "http://www.91se91.com/news/index_p.asp" > clothing brand < /a >.

Therefore, the concept of customer is to analyze the paction information and other information of each customer.

The customer concept emphasizes the satisfaction of every customer's special needs.

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